Key research themes
1. How are over-the-top (OTT) services reshaping consumer adoption and usage patterns in home entertainment?
This research theme focuses on understanding the drivers, consumer behaviors, and impacts associated with the adoption of OTT services, which deliver media content over the internet bypassing traditional broadcast channels. It matters because OTT platforms represent a significant shift in media consumption, affecting traditional media economics and enabling new interactive and personalized content experiences in home entertainment environments.
2. What user interface designs and technological frameworks enhance media consumption and control in multi-device home entertainment environments?
This theme investigates how home users interact with increasingly complex media content spread across heterogeneous devices within their home networks. It addresses approaches for designing user interfaces and system architectures that enable flexible control, content aggregation, and personalized recommendations across multiple users and devices. The significance lies in improving user experience, enabling content ubiquity, and supporting collaborative or individual media consumption in smart home contexts.
3. How can ambient and pervasive computing technologies transform home entertainment experiences and media interaction?
This thematic area addresses the integration of ambient intelligence, ubiquitous computing, and context-aware technologies into home entertainment systems. It focuses on creating intelligent environments that adapt to user behaviors and social contexts, enabling seamless media access, personalized interactions, and novel modalities such as sonic feedback or tangible interfaces. It matters for advancing beyond traditional device-centric models toward immersive, socially embedded entertainment ecosystems in smart homes.