Key research themes
1. How does multilingual and culturally sensitive communication influence access to agricultural information in diverse farming communities?
This research theme addresses the challenges and strategies related to delivering agricultural information to linguistically and culturally diverse farmer populations. Understanding multilingual communication mechanisms is crucial for ensuring equitable access to agricultural knowledge, thereby enhancing adoption of innovations and improving agricultural productivity, especially in countries with high language diversity such as Nigeria and Ethiopia.
2. What role do Information and Communication Technologies (ICTs) play in enhancing agricultural knowledge dissemination, market access, and trade information among farmers in developing contexts?
This theme explores the deployment, effectiveness, and challenges of ICT tools—such as mobile phones, SMS alerts, and internet platforms—in bridging information gaps in agriculture. ICTs have transformed agricultural extension services by improving access to weather forecasts, market prices, input availability, and marketing channels. Understanding the socio-economic determinants and infrastructural limitations that influence ICT adoption provides insights to optimize technology use for sustainable agricultural development in resource-constrained settings.
3. Which communication approaches, skills, and institutional frameworks most effectively support agricultural extension and modernization in the 21st century?
This theme investigates the evolving nature of agricultural communication as a discipline and profession, encompassing extension methodologies, media usage, institutional roles, and workforce competencies. Insights focus on transitioning from traditional, top-down knowledge dissemination to integrated, participatory, and technology-supported communication models. It further explores communication challenges such as user diversity, message targeting, and the role of agricultural communicators in fostering trust and adaptability within complex rural contexts.