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Psychology
Cognitive Psychology

The Science of Orality: Implications for Rhetorical Theory

Profile image of Brett LuncefordBrett Lunceford

2007, Review of Communication

https://doi.org/10.1080/15358590701211142
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21 pages

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Abstract

Although the Ancients placed great emphasis on delivery, modern rhetorical scholars often overlook the oral dimensions of speech. Speech is powerful because of its ability to elicit a somatic response. Scholars in other disciplines are examining how speech affects the body, but contemporary rhetorical scholarship often overlooks their findings. This essay reviews scholarship both inside and outside of communication studies that demonstrates the interplay between rhetoric and orality, paying particular attention to how scientific scholarship can inform our conception of ethos and pathos. By drawing together scientific and rhetorical scholarship, scholars in all disciplines can gain a greater understanding of how speech affects the mind, body, and soul.

Key takeaways
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  1. The essay argues for integrating scientific findings with rhetorical scholarship to enhance understanding of orality.
  2. Elder's work links physiological responses to spoken rhetoric, influencing ethos and pathos concepts.
  3. Speech has somatic effects that elicit emotional responses, impacting persuasion beyond rational thought.
  4. Oral traditions emphasize poetic elements like rhythm and repetition, which enhance memorability and audience engagement.
  5. Contemporary rhetorical theory often neglects the interplay between speech and body responses, limiting its scope.

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