Online Shopping: A Potential of Herding Behavior Symptom?

The Electronic Journal for E-commerce …, 2002

Electronic Commerce (E-Commerce) growth is increasing at a rapid rate and is replacing traditional commerce. The benefits of shopping online cannot be underestimated. The E-Commerce offers Internet users a wider range of benefits, such as finding the products which cannot be available locally and reducing Internet users' time for searching the related products. Furthermore, the Internet users receive more attractive sales promotional offers from Internet sellers and also through individual e-mail accounts. Despite these motivational factors, there are various transactional and non-transactional issues involved such as, Internet users being uncomfortable while giving their credit card numbers on the Internet, Internet merchants' misuse of users' personal information, lack of help from sales representatives whilst purchasing onl ine and offer of products are in different currencies. These and other factors appear to affect emerging trends of Electronic Commerce in Malaysia. This study therefore, focuses on the concern factors, which affect the online buyers in Malaysia. A total of 579 randomly selected respondents in this research study, who were selected from the three different states in Malaysia namely Penang, Selangor and Kuala Lumpur. The above states were chosen because they are generally known to have a high number of Internet users.

Online shopping is gaining popularity day by day in the current market scene. People of all age groups frequently visit a plethora of e-commerce websites to buy the necessaries and luxuries of life. In this context, the the present study endeavours to comprehend the awareness and priorities of consumers towards various products being offered by various e-commerce platforms, to understand the frequency of online shopping and the factors that affect online purchases and the method that consumers adopt to make the payments for the purchases they make online. The study is empirical in nature and cross-sectional research design was applied and the primary data was collected through a structured questionnaire. The study has taken a sample size of 200 respondents from Punjab residents mainly residing in Sangrur and Patiala Districts by applying judgemental and convenience sampling method. This study made use of Buyer Black Box Model in order to analyse the various factors that facilitate the online shopping behaviour of the consumers. Furthermore, Hierarchy of Effects Model was also used to study the inclination, habits and intentions shown by the consumers when they go for online shopping. Apart from this, a separate gender-wise differentiation was also made to know how Male and Female respond to a particular category of product consists of Apparels, Beauty products, Household items, Electronic Gadgets etc. A preference measurement check was made to know the perception of consumers regarding the most famous ecommerce websites i.e. AMAZON, FLIPKART, SNAPDEAL, MYNTRA and others. The study has a massive future scope as it can be done among different demographic profile & in other cities. The Internet has become an essential part of our daily life, and companies realise that the Internet can be a shopping channel to reach existing and potential consumers. The emergence and exponential growth of Internet and E-commerce has revolutionsed the way of today's living of not only consumers but also of companies, suppliers and middlemen.

Journal of Emerging Economies and Islamic Research

In twenty-first century, online shopping becomes increasingly popular as more people starts to shop online using their smart phones and internet. Online shopping is a process of buying and selling of products and services through internet. The purpose of this paper is to examine online shopping behaviour among young adults in Malaysia. This paper investigates four variables that influence young adults online shopping behaviour namely convenience, customers satisfaction, persived and price level. A survey has been conducted by distributing google form questionnaires through WhatsApps applications.The collected data was analised using both frequencies and multiple regression analyses. The empirical findings of this study shows that convenience, customers satisfaction and price level positively influence the online shopping behaviour among adults. In contrast, persived risk has a negative effect with regards to online shopping. Among the four variables, convenience, persived risk and...

The Internet as a global medium is quickly gaining interest and attractiveness as the most revolutionary marketing tool. It has also redefned the global nature of shopping and communications, as it is the perfect vehicle for online shopping. Online shopping convenience is mostly reflected in shorter time and less energy spent, including shipping cost reduction, less crowd and queues than real markets, unlimited time and space, which all increase convenience of shopping. The dramatic influence of online shopping on consumers and businesses is slowly being accepted in Malaysia as an alternative shopping mode rather than visiting stores. However, convincing the consumers to shop online is still a challenging task for web retailers in Malaysia. The growth of Internet technology in Malaysia has enormous potential as it reduces the costs of product and service delivery and extends geographical boundaries in bringing buyers and sellers together.

Consumer behaviors are influenced by different factors such as culture, social class, relation, family, salary level and salary independency, age, gender etc. And so they show different customer behaviors. On-line shopping is a recent phenomenon in the field of E-Business. Most of the companies are selling their products/services on-line through online portals. Though online shopping is very common outside India, its growth in Indian Market, is still not in line with the global market. Companies are using the internet to put across and communicate the information. The main objective is to understand the behavior of consumers on online shopping in India. The results of study reveal that on-line shopping in India is affected by various factors like age, gender, marital status, family size and income. The results of the study could be further used by the researchers and practitioners for conducting future studies in the similar area.

2006

ABSTRACT This study is among the few to study whether there is any difference in the internet oriented lifestyles between online Malaysian shoppers and non-shoppers. It was found that most online shoppers are young males who were professionals, managers or had their own businesses. They are less concerned about online security, are competent internet users and shop online because they find it fun, easy and convenient. The study also revealed some fundamental satisfiers and dissatisfiers of shopping online.

Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. Internet is the rapidest growing media during the past decade. It has changed the look of new era. Especially, online shopping is a rapidly growing e- commerce area. Online stores are usually available 24 hours a day, and many consumers have internet access both at work and at home. A successful web store is not just a good looking website with dynamic technical features, listed in many search engines but it always look forward for consumer satisfaction. This study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of online shopping. An effort has been made to investigate online consumer behaviour, which in turn provides E-marketers with a constructional framework for fine-tuning their E-businesses? strategies.

Malaysian Journal of Social Sciences and Humanities (MJSSH),, 2021

In the 1960s, the emergence of technology introduced by humans spurred the establishment of the Internet that can engage all people globally. Since 1994, the Internet has contributed tremendously towards the evolution of online shopping through the development Electronic Commerce (EC). There are many online shopping websites that have been established by various companies as other alternatives for consumers to purchase their goods or services rather than shopping at the stores. In Malaysia, the reputation and brand image of ZALORA has become the centre and the focus of society. It automatically raises a question among the marketers regarding the motives of the consumers in choosing ZALORA rather than other online shopping websites. This is due to the attractiveness of ZALORA that has led the consumers' intention in purchasing or ordering the goods or services online. Therefore, it is vital to investigate and identify the factors that influence the consumers' purchasing behaviour as well as their intentions in shopping online at ZALORA. In order to fill the gap of this study, the data of 377 respondents were collected and analysed by using the Statistical Package Social Science (SPSS) software version no.25. The findings show that the website designs of ZALORA have been portrayed as the main factor that has contributed to the purchasing behaviour of consumers for online shopping at ZALORA in comparison to other factors which were convenience, time saving and security.

This research covers the main factors that are affecting the decision making of the Lebanese consumer, and his behavior when purchasing a product or a service online. The result asserts that Lebanese consumers have no trust, no confidence in online sites, faces difficulties when encountering website, perceived risk of internet purchase.