Papers by Thomas Krabokoukis
Tourism and Hospitality, 2025
This study proposes the Tourism Adaptable Digital Marketing Framework (TADMF), a flexible, cyclic... more This study proposes the Tourism Adaptable Digital Marketing Framework (TADMF), a flexible, cyclical model tailored to optimize digital marketing strategies for hotels and destinations. By leveraging data-driven insights and neuromarketing principles, the framework addresses critical gaps in traditional linear models to maximize bookings for hotels and enhance awareness of destinations. The three-stage cyclical process, attraction, engagement, and conversion, ensures continuous feedback and refinement across the customer journey. Hotels benefit from tailored techniques, such as dynamic pricing and personalized recommendations, while destinations focus on storytelling and user-generated content to forge emotional connections. Compared to traditional marketing models, this framework uniquely integrates online and offline interactions to create cohesive customer experiences. Key findings reveal that the TADMF fosters a dynamic interplay between theoretical innovation and practical applicability, demonstrating scalability and adaptability to diverse tourism contexts. The study concludes that the TADMF offers a robust foundation for addressing the evolving challenges of digital marketing in tourism, paving the way for future research into advanced technologies such as AR, VR, and AI.
Journal of the Knowledge Economy, 2024
This research investigates the evolution of research topics in the field of management in Greece,... more This research investigates the evolution of research topics in the field of management in Greece, analyzing the period 2014-2023 and comparing the periods 2014-2018 and 2019-2023. Employing co-occurrence analysis on a substantial corpus of keywords, distinctive thematic clusters were identified for each period, reflecting shifts and patterns in research interests. In the 2014-2018 period, five clusters emerged, focusing on management practices, environmental sustainability, methodology and quality, strategic decision-making, and innovation. In contrast, the 2019-2023 period revealed four clusters emphasizing strategic decision-making in Small and Medium-sized Enterprises (SMEs), sustainable practices and risk management, crisis response, innovation, and quality management. Common themes such as Sustainability and Knowledge Management persisted across both periods, signifying enduring research interests. This study contributes insights into the dynamic landscape of management research in Greece over these distinct timeframes.
Assessing the effectiveness of regional development planning in Greece through the detection of changes in recent developmental laws
Planning practice + research/Planning practice and research, Feb 20, 2024
THEORETICAL AND EMPIRICAL RESEARCHES IN URBAN MANAGEMENT (TERUM), 2024
The presented herein bibliometric analysis delves into the intricate relationship between transpo... more The presented herein bibliometric analysis delves into the intricate relationship between transport infrastructure and regional development, aiming to fill a gap in the existing literature. Utilizing a number of widely recognized bibliometric techniques, such as citation analysis, co-authorship analysis, co-occurrence analysis, and bibliographic coupling analysis, the study provides a holistic overview of key trends, research clusters, as well as methodological approaches in the field. Notably, the citation analysis reveals a diverse array of highly cited papers, ranging from green logistics to the impacts of COVID-19 on the global economy, underscoring the multidimensional nature of research in the domain. The co-authorship analysis illuminates complex collaborative networks among countries, with prominent clusters such as the European and the Asian-Pacific clusters, highlighting the dynamic and interconnected nature of international collaborations. The co-occurrence analysis identifies four thematic clusters, emphasizing the interconnectedness of infrastructure, regional development, economic growth, environmental considerations, and spatiotemporal dynamics. Methodological approaches, dominated by economic theory and quantitative methods, are also classified. Addressing limitations, including the potential bias introduced by specific keywords and database restrictions, the research provides valuable insights for researchers, practitioners, and policymakers, paving the way for further refinements in understanding the evolving landscape of transport infrastructures and regional development research.
Sustainability
This study conducts a literature analysis on integrating tourism development into urban planning ... more This study conducts a literature analysis on integrating tourism development into urban planning to understand the current state of research in the field and identify potential areas for future study. The analysis, based on 11,134 articles published between 2010 and 2023, in the Scopus database, aims to identify emerging research themes, emphasize interdisciplinary collaboration, and reveal global research networks. Utilizing citation analysis, co-authorship analysis, co-occurrence analysis, bibliographic coupling analysis, and co-citation analysis with the use of VOSviewer (version 1.6.19) and Python programming language, the study sheds light on key trends in the integration of tourism development into urban planning. The findings provide a comprehensive understanding of the field’s current landscape, highlighting the importance of interdisciplinary cooperation and global research networks. This study offers valuable insights for researchers, practitioners, and policymakers, facil...
Sustainability, 2023
This study conducts a literature analysis on integrating tourism development into urban planning ... more This study conducts a literature analysis on integrating tourism development into urban planning to understand the current state of research in the field and identify potential areas for future study. The analysis, based on 11,134 articles published between 2010 and 2023, in the Scopus database, aims to identify emerging research themes, emphasize interdisciplinary collaboration, and reveal global research networks. Utilizing citation analysis, co-authorship analysis, co-occurrence analysis, bibliographic coupling analysis, and co-citation analysis with the use of VOSviewer (version 1.6.19) and Python programming language, the study sheds light on key trends in the integration of tourism development into urban planning. The findings provide a comprehensive understanding of the field’s current landscape, highlighting the importance of interdisciplinary cooperation and global research networks. This study offers valuable insights for researchers, practitioners, and policymakers, facilitating the advancement of sustainable urban tourism practices and guiding future research endeavors in integrating tourism development into urban planning.
Examining the Relationship Between Tourism Seasonality and Saturation for the Greek Prefectures: A Combined Operational and TALC-Theoretic Approach
Culture and Tourism in a Smart, Globalized, and Sustainable World, 2021
Tourism seasonality is a major issue for regional and tourism development because it concerns the... more Tourism seasonality is a major issue for regional and tourism development because it concerns the uneven distribution of tourism demand that tourism destinations have throughout the year. This phenomenon is complex and is related to sustainable tourism development to the extent that it concerns very resource-intensive tourism activities during the period of high demand, while it delivers a large volume of inactive tourism capital the rest period of the year. Within this context, this paper examines the relationship between tourism seasonality and saturation of the Greek prefectures, on data referring to overnight tourist stays for the period 1998–2018. The analysis builds on the Tourism Area Life Cycle (TALC) theory to measure tourism saturation and on operational research to compute an indicator capturing tourism seasonality, for the period being under consideration. The available variables are compared by using empirical and statistical techniques, which allow classifying the Greek prefectures into groups in accordance with their combined saturation and seasonal performance. The analysis provides insights about the relationship between tourism seasonality and saturation and allows distinguishing the geographical patterns emerging by the common consideration of these variables, for the case of Greece. The overall approach proposes a useful quantitative tool for tourism management and regional development because it allows considering in common the temporal and spatial dimensions of the tourism seasonality phenomenon.
Highlights of Sustainability, 2023
This study conducts a literature analysis on tourism sustainability to understand the current sta... more This study conducts a literature analysis on tourism sustainability to understand the current state of research in the field and identify potential areas for future study. The analysis, based on 3823 articles published between 2020–2023, aims to examine the number of citations of the main articles, determine the main authors and countries dealing with tourism sustainability, examine the interactions between authors and countries, and determine which dimensions of sustainability (economic, environmental, social, and cultural-historical) attract the most research interest. The results reveal that the economic dimension of sustainability is the most researched followed by the environmental dimension, while the social and cultural-historical dimensions receive less attention. This study provides valuable insights for researchers, practitioners, and policy-makers in the field of sustainable tourism, particularly in light of the impact of the COVID-19 pandemic on the industry.
Journal of the Knowledge Economy, 2023
The seasonality of tourism is a global, complex phenomenon with temporal, geographical, and socio... more The seasonality of tourism is a global, complex phenomenon with temporal, geographical, and socioeconomic dimensions. The study presents the phenomenon in Mediterranean countries, identifying similarities and differences. The study aims to provide a holistic theoretical approach to tourism seasonality, examine the temporal and spatial patterns of the phenomenon, and formulate distinct seasonal profiles that facilitate tourism policy and development. The study applies available data on overnight stays in tourist accommodations (hotels and similar accommodations) per month for the years from 2000 to 2019. The analysis reveals groups of seasonality with different characteristics. Overall, the analysis emerges a 3D conceptualization of tourism seasonality (tourism demand, time, period) and promotes the comparative study of the phenomenon in competitive countries and countries with high tourism dependence.
Journal of the Knowledge Economy, 2023
The seasonality of tourism is a global, complex phenomenon with temporal, geographical, and socio... more The seasonality of tourism is a global, complex phenomenon with temporal, geographical, and socioeconomic dimensions. The study presents the phenomenon in Mediterranean countries, identifying similarities and differences. The study aims to provide a holistic theoretical approach to tourism seasonality, examine the temporal and spatial patterns of the phenomenon, and formulate distinct seasonal profiles that facilitate tourism policy and development. The study applies available data on overnight stays in tourist accommodations (hotels and similar accommodations) per month for the years from 2000 to 2019. The analysis reveals groups of seasonality with different characteristics. Overall, the analysis emerges a 3D conceptualization of tourism seasonality (tourism demand, time, period) and promotes the comparative study of the phenomenon in competitive countries and countries with high tourism dependence.
Highlights of Sustainability, 2023
This study conducts a literature analysis on tourism sustainability to understand the current sta... more This study conducts a literature analysis on tourism sustainability to understand the current state of research in the field and identify potential areas for future study. The analysis, based on 3823 articles published between 2020-2023, aims to examine the number of citations of the main articles, determine the main authors and countries dealing with tourism sustainability, examine the interactions between authors and countries, and determine which dimensions of sustainability (economic, environmental, social, and cultural-historical) attract the most research interest. The results reveal that the economic dimension of sustainability is the most researched followed by the environmental dimension, while the social and cultural-historical dimensions receive less attention. This study provides valuable insights for researchers, practitioners, and policy-makers in the field of sustainable tourism, particularly in light of the impact of the COVID-19 pandemic on the industry.
Digital, 2023
This study offers a comprehensive examination of the literature surrounding technology and tools ... more This study offers a comprehensive examination of the literature surrounding technology and tools in the hospitality industry. A bibliometric analysis was performed on 709 Scopus-indexed publications from 2000 to January 2023, with a focus on identifying key players, institutions, research trends, and the co-occurrence of keywords. The results shed light on the scientific landscape of technology and tools in the hospitality sector, emphasizing the significance of big data and the customer experience in the sharing economy. The study also presents the architecture of new software that offers guests the ability to customize their hotel stay, classified as part of the first cluster in the co-occurrence of keywords analysis. This approach highlights the growing importance of big data and customer experience and makes a valuable contribution to the field by offering a tool for hotel booking customization. Furthermore, the study underscores the importance of collaboration between academic institutions and private companies in providing a mutually beneficial platform that exceeds the expectations of both hotels and guests.
Regional Science Inquiry, 2020
Detecting interregional patterns in tourism seasonality of Greece: a principal component analysis... more Detecting interregional patterns in tourism seasonality of Greece: a principal component analysis approach
Regional Science Inquiry, 2022
Tourism seasonality and tourism carrying capacity are major issues in the study of the tourism ph... more Tourism seasonality and tourism carrying capacity are major issues in the study of the tourism phenomenon. Destinations with high values in related indexes are faced with tourism saturation and sustainability. Within this context, this paper examines the relationship between tourism seasonality and tourism carrying capacity of the Greek prefectures, on data referring for the year 2018. The analysis measures tourism seasonality based on the Relative Seasonal Index (RSI), while for measurement of tourism carrying capacity (TCC) used an index consisting of fourteen sub-indices. The two variables are examined by using statistical techniques to classify the Greek prefectures by their performance. In further analysis, is applying a simple linear regression and outlier cases identified. The overall approach proposes a useful quantitative tool for tourism management and regional development because it allows considering in common the temporal and spatial dimensions of the tourism seasonality phenomenon.
Within the context that tourism-seasonality is a composite phenomenon described by temporal, geog... more Within the context that tourism-seasonality is a composite phenomenon described by temporal, geographical, and socio-economic aspects, this article develops a multilevel method for studying time patterns of tourism-seasonality in conjunction with its spatial dimension and socio-economic dimension. The study aims to classify the temporal patterns of seasonality into regional groups and to configure distinguishable seasonal profiles facilitating tourism policy and development. The study applies a multilevel pattern recognition approach incorporating time-series assessment, correlation, and complex network analysis based on community detection with the use of the modularity optimization algorithm, on data of overnight-stays recorded for the time-period 1998–2018. The analysis reveals four groups of seasonality, which are described by distinct seasonal, geographical, and socio-economic profiles. Overall, the analysis supports multidisciplinary and synthetic research in the modeling of tourism research and promotes complex network analysis in the study of socio-economic systems, by providing insights into the physical conceptualization that the community detection based on the modularity optimization algorithm can enjoy to the real-world applications.
MIBES Transactions, 2020
Tourism seasonality and tourism carrying capacity are major issues in the study of the tourism ph... more Tourism seasonality and tourism carrying capacity are major issues in the study of the tourism phenomenon. Destinations with high values in related indexes are faced with tourism saturation and sustainability. Within this context, this paper examines the relationship between tourism seasonality and tourism carrying capacity of the Greek prefectures, on data referring for the year 2018. The analysis measures tourism seasonality based on the Relative Seasonal Index (RSI), while for measurement of tourism carrying capacity (TCC) used an index consisting of fourteen sub-indices. The two variables are examined by using statistical techniques to classify the Greek prefectures by their performance. In further analysis, is applying a simple linear regression and outlier cases identified. The overall approach proposes a useful quantitative tool for tourism management and regional development because it allows considering in common the temporal and spatial dimensions of the tourism seasonality phenomenon.
Anatolia, 2020
This paper builds on Shift-Share analysis and aims to provide a methodological framework for stud... more This paper builds on Shift-Share analysis and aims to provide a methodological framework for studying the inequalities of Greek regions in the tourism industry. The method applied to yearly data of overnight stays, both for foreigners, and domestic visitors, for the periods 2003–2008, 2008–2013, 2013–2018, and results showing that disparities among Greek regions are generally very large for the tourism industry. The overall analysis is a useful tool for tourism management and regional policy. The paper advances Shift-Share analysis to be used as a tool of region classification, and it incorporates one-way ANOVA to examine the relationship between the inequalities concerns the policies from the last development law and tourism specialization in Greek regions.
Tourism seasonality is a complex phenomenon ranked as one of the most important and timeless issu... more Tourism seasonality is a complex phenomenon ranked as one of the most important and timeless issues for regional and tourism development. This paper builds on binary logistic regression to examine the determinants of tourism seasonality. The proposed method classifies the tourism seasonality of the Greek prefectures into two groups (high seasonality, low seasonality), which are examined in terms of their natural, geographic, and infrastructure characteristics. The study aims to identify the key factors of tourism seasonality, on monthly data of tourism overnight stays for the year 2018, both for foreign and domestic visitors. The overall analysis proposes a useful tool for tourism management, and regional policy because it allows considering in common the different dimensions of the tourism seasonality phenomenon.
Journal of the Knowledge Economy, 2021
The contribution of tourism to the local economy has proved particularly significant and led many... more The contribution of tourism to the local economy has proved particularly significant and led many researchers to study this multidimensional phenomenon. It is therefore appropriate to identify and analyze factors affecting tourism attractiveness, to propose the necessary policies. Since tourism plays an increasingly important role in the Greek economy, this manuscript aims to assess the tourism attractiveness of the Greek prefectures of foreign and domestic visitors. This is achieved by applying multiple linear regression and building on studentized deleted residuals and the diagnostics variables of leverage values and Cook’s distance. Prefectures with an unusual combination of values and prefectures that may have a high impact on the regression models are determined in accordance with the methodology. Overnight stays were used as the dependent variables, and measurable variables affecting tourist attractiveness were used as independent variables, according to international literature. At the end, the manuscript shows that there are major differences as regards tourism attractiveness at the level of Greek prefectures and highlights the need for developing strong policies and practices, with a view of improving regional tourism competitiveness.
Tourism seasonality is a major issue for regional and tourism development because it concerns the... more Tourism seasonality is a major issue for regional and tourism development because it concerns the uneven distribution of tourism demand that tourism destinations have throughout the year. This phenomenon is complex and is related to sustainable tourism development to the extent that it concerns very resource-intensive tourism activities during the period of high demand, while it delivers a large volume of inactive tourism capital the rest period of the year. Within this context, this paper examines the relationship between tourism seasonality and saturation of the Greek prefectures, on data referring to overnight tourist stays for the period 1998-2018. The analysis builds on the Tourism Area Life Cycle (TALC) theory to measure tourism saturation and on operational research to compute an indicator capturing tourism seasonality, for the period being under consideration. The available variables are compared by using empirical and statistical techniques, which allow classifying the Greek prefectures into groups in accordance with their combined saturation and seasonal performance. The analysis provides insights about the relationship between tourism seasonality and saturation and allows distinguishing the geographical patterns emerging by the common consideration of these variables, for the case of Greece. The overall approach proposes a useful quantitative tool for tourism management and regional development because it allows considering in common the temporal and spatial dimensions of the tourism seasonality phenomenon.
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Papers by Thomas Krabokoukis