Rae Francis Quilantang

University Of Santo Tomas, Department of Communication and Media Studies, Faculty Member

University Of Santo Tomas, Communication, Faculty Member

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Rae Francis Quilantang, is a communication scholar and media practitioner with extensive experience in broadcasting, production, and performance. Currently a full-time faculty member at the University of Santo Tomas, he is pursuing his Ph.D. in communication at the Polytechnic University of the Philippines. His research interests include human-AI communication, critical discourse studies, and psychoanalytic cultural analysis.
Address: Manila, Philippines

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Papers by Rae Francis Quilantang

The HAI-IO Model: A Framework for Understanding the Human-AI Communication Process

Human-Machine Communication, 2025

The increasing integration of artificial intelligence (AI) into daily life calls for new theoreti... more The increasing integration of artificial intelligence (AI) into daily life calls for new theoretical frameworks that capture human-AI interaction's dynamic, feedback-driven nature. Traditional models treat AI as a passive medium, overlooking its adaptive capabilities. This paper proposes the Human-AI Interaction Outcomes (HAI-IO) model, an interdisciplinary framework synthesizing human-machine communication, social exchange theory, dialogue systems, and computational feedback models like cybernetics and reinforcement learning. The HAI-IO model frames interaction as iterative and bidirectional-AI adapts through predictive processing while users adjust based on AI feedback. This mutual adaptation shapes trust, engagement, and system optimization. The model informs AI system design, user education, and policy, advocating for adaptive interfaces and ethical oversight. It advances theory and practice in building responsible, responsive AI communication systems.

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"Para po! (Stop, Please)": The Cultural Significance of Jeepney Decorations in the Philippines in the Context of Modernisation

Mobility Humanities, 2024

This essay explores the cultural significance of jeepney art and symbolism in the Philippines, es... more This essay explores the cultural significance of jeepney art and symbolism in the Philippines, especially within the ongoing Public Utility Vehicle Modernization Program (PUVMP). Employing insights from automobility studies, it investigates how these cultural symbols distinctly reflect and shape Filipino identities and narratives. Through semiotic analysis a variety of motifs reveal values, aspirations, and social realities unique to Filipino culture. The article also emphasises the role of jeepneys as essential components of the Philippines' unique transportation system, and as integral elements of both urban landscapes and social interactions. This aspect is further elaborated by considering the potential cultural implications of the jeepney modernisation program. The discussion underscores the importance of understanding the socio-political dimensions of this transformation. Moreover, the paper brings to light the critical need for further research into these socio-cultural impacts. This is particularly relevant as the modernisation program progresses, potentially altering the traditional jeepney landscape. Concluding, the paper suggests that future modernisation efforts in the Philippines should thoughtfully consider preserving cultural heritage. This could involve incorporating traditional jeepney art into the design of new vehicles, symbolising an important balance between modernisation and cultural preservation. This signifies the importance of balancing modernisation with cultural preservation, a theme echoed in urban mobility studies.

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