Conference Presentations by Vincenzo Basile
Modern cities, like living organisms, are in a constant state of evolution and transformation. Th... more Modern cities, like living organisms, are in a constant state of evolution and transformation. The cityscape, in general, has an inner diversity, made up of neighbourhoods each with their own unique identity, subculture and history. A recent and promising phenomenon consists of investing increasingly in social, economic, redevelopment and branding strategies to regenerate neighbourhoods, known in some cases as slums, even though endowed with a rich cultural and historical heritage. This paper gathers the findings of the first phase of an ongoing research project aimed at exploring the role of neighbourhoods in social and economic redevelopment, and its implications of the underlying need to consider them as vital pillars for building sustainable and resilient brand value for the cities. These first findings provided the theoretical background, methodological issues, and an overall descriptive introduction about the three neighbourhoods case studies in Naples analysed in the ongoing research project.
Managing a scientific journal is a critical and challenging service for academics and practitione... more Managing a scientific journal is a critical and challenging service for academics and practitioners. There must be a way for journal editors to gain a clear picture of their publication's performance and gain insight into how they can make improvements to expand the journal's impact. Knowing the journal's performance and its leading contribution to a particular field can be useful for journal managers readers, authors, and science policymakers. This article presents a management framework informed by scientometrics and bibliometrics as a science that uses statistical techniques to analyze information distribution models, to help journals contribute more to the field by optimum engagement of editorial knowledge and expertise and expanding the boundaries of what is known. We examined one prominent journal as a case study in this paper. The outcomes are used to assess the feasibility of the proposed framework. The top contributions of the case journal are identified systematically, and strategies for potential growth are proposed accordingly. Based on the findings, this study not only provides an overview of the benefits of scientometrics-based journal management but also provides recommendations to strengthen the journal's impact on the field as a contribution to practice. As a result, this article is intended to benefit publishers, journal editors, readers, and policymakers.
SIM Conference 2023 :Marketing per il benessere, la salute e la cura, 2023
The field of digital advertising has grown rapidly in recent years. The paper is a first attempt ... more The field of digital advertising has grown rapidly in recent years. The paper is a first attempt to explain how online advertising works in general, moving through the many types of digital advertising before exploring the ramifications that the GDPR has had since 2018, both for consumers and for the brands that collect data. Following a general explanation of how blockchain technology works, the technology's potential applications are quickly demonstrated. Specifically, the study shows how frauds could be reduced, increased protection, and the number of intermediaries per transaction halved, if not eliminated. The paper adopts a quantitative method by structural equation modelling, providing some preliminary results. The field research was conducted with a questionnaire useful to examine users' worries about providing/disclosing personal information over the Internet. At the end of the paper, some suggestions and implications are provided considering the questionnaire's results.
SIS 2023 - Statistical Learning, Sustainability and Impact Evaluation, 2023
This research paper was created to tackle the issue of sustainability by exploiting new artificia... more This research paper was created to tackle the issue of sustainability by exploiting new artificial intelligence and machine learning models such as ChatGPT, a prototype chatbot for natural language processing which, thanks to advanced machine learning algorithms, can generate responses that are completely similar to human responses. The texts in this paper were created by the tool developed by OpenAI based on the GPT-3 (Generative Pre-trained Transformer 3) model and subsequently revised by the authors who, using a text-similarity approach, duly verified their features using a human-in-the-loop (HITL).
Sinergie-SIMA 2022 Management Conference - Boosting knowledge & trust for a sustainable business, 2022
This paper aims to investigate how the transition toward Sustainable Business Models (SBMs) could... more This paper aims to investigate how the transition toward Sustainable Business Models (SBMs) could be actionable and profitable. In addition, we give more attention to the reconfiguration of the business model and reinventing it (Johnson et al., 2008) considering the new energy scenario. Lastly, in the broad framework of strategic innovation (Markides, 1997) explore the success factors or the current or potential threats. The business model transition is a current theme, and research on SBM has grown. However, empirical research in the energy sector is still scarce. Was not widely investigated in academic literature, what is the impact of the Sustainable Business Model (SBM) in terms of competitive advantage for the firms, operating in the Italian energy industry. The main research question was: “There’s a sustainable or circular business model in the literature that can be used in the energy industry?” Moreover: “How the emerged managerial model can be applied to the case of an Italian firm?”.
A SERVICE ECOSYSTEMS PERSPECTIVE ON DECOMMISSIONING OF OFFSHORE PLATFORMS: HIGHLIGHTS BY THE ITALIAN CONTEXT
Proceedings of the 7th Naples Forum on Service - A service lens on changing business and society, 2021
Purpose-Nowadays, the decommissioning of offshore platforms has been increasingly discussed becau... more Purpose-Nowadays, the decommissioning of offshore platforms has been increasingly discussed because of its great social, economic, and environmental impact. The large number of actors involved and the complexity of regulatory framework push as well to adopt an ecosystems view able to explore the different resources, value propositions and co-creation practices arising from actors' engagement. Methodology-This study is based on semi-structured interviews conducted with oil and gas key informant and stakeholders related to the Italian context. Findings-The results of the analysis highlight the main ecosystem's elements at micro, meso and macro level related to the actors, resources, technologies, institutions and value propositions occurring in the Italian context of offshore platform decommissioning. Research Implications-This work shed light on the importance to adopt a sustainable perspective as a critical driver in the predisposition of a governance framework relates to the future of the offshore platforms. In this sense, the study highlights several implications for both researchers and professionals in the field of governance and in the oil and gas industry. Practical Implications-The results of the analysis underlined the great potential of a sustainable approach to the offshore platform decommissioning process. In this regard, offshore green farms, along with aquaculture and other local entrepreneurial activities, have emerged as suitable candidates for the co-location/multiple use of these assets and as a viable economic and social stimulus. Originality-This work adopts an ecosystems view in order to re-read the Italian oil and gas industry and explore the different resources, value propositions and co-creation practices arising from actors' engagement. The analysis reveals that understanding the participation mechanisms utilized by communities is fundamental for improving the management and success of sustainable development in the context of offshore platforms decommissioning.
Sinergie-SIMA 2021 Conference, 2021
Objectives. From a technical, economic, and environmental point of view, the decommissioning of o... more Objectives. From a technical, economic, and environmental point of view, the decommissioning of offshore oil platforms is one of the most serious problems facing the oil and gas industry in a long-term perspective. This work aims to investigate the perspective of some stakeholders' categories belonging to the decommissioning industry about the future of these installations. Methodology. An empirical analysis has been carried out based on the definition of a case study regarding the Italian oil and gas industry. Primary data were collected through multiple-choice questionnaires and in-depth interviews. Findings. The results of the analysis show an emerging sustainable approach regarding the decommissioning of offshore platforms. Circular Economic (CE) initiatives are mainly considered as value co-creation driver regarding the future of these structures. Research limits. The main limitation is related to the sample which is restricted to Italian industry and is related only to certain categories of stakeholders. Practical implications. This work offers several insights about different decommissioning scenarios. Further research could regard the possibility to extend the analysis in other industries and contexts. Originality of the study. The study improves the attention towards the decommissioning of oil and gas offshore platform, its environmental impact and public awareness, from users to local governments.
The decommissioning of offshore Oil & Gas platforms, at the end of their life cycle, has been a v... more The decommissioning of offshore Oil & Gas platforms, at the end of their life cycle, has been a very controversial topic in recent years. Moreover, the decommissioning complexity increases if we consider a shift towards a linear economy to a circular one. The latter pushes to innovate business models and re-configure the value chain activities in a sustainable way. Starting from these considerations, this work aims to identify a cost-benefit model suitable for evaluating sustainable business models of offshore platforms. After a literature review of different models for analysing maintenance and decommissioning Real Options (ROs), the Life-Cycle Cost-Benefit (LCCB) analysis has been selected as the most adequate managerial tool for evaluating and comparing the Net Present Value (NPV) of platforms compared the maintenance and decommissioning costs. The LCCB tool could aid the managers in the oil and gas industry to quantify the decommissioning and maintenance costs including capital expenditure (CapEx) and risk expenditure (RiskEx). In the future steps, to test the LCCB model, an empirical analysis could be carried out on a sample of organizations interested in the sustainable decommissioning of offshore platforms.
20th International Marketing Trends Conference (IMTC) Venice. January 14-16, 2021, 2021
Research aim: In recent years, the interest for the activities aimed to nurture a strong relation... more Research aim: In recent years, the interest for the activities aimed to nurture a strong relationship among retailers and their customers have increasingly intensified, especially in digital environments. Recently those activities have seen their relevance increased by the growing positive impact of COVID-19 pandemic on online retailing. Working on existing customers rather than capturing new ones is the new imperative for retailers, even if we refer to online platforms, obviously without underestimating the acquisition attempts of new customers. The aim of this study is to test a conceptual model of measurement for Customers e-Loyalty (CeL) in digital context in order to evaluate its impacts on digital retailers (e-commerce retailers, e-banking retailers, e-service providers). Methodology: it has been adopted a component-based Structural Equation Modelling (SEM) on a sample of Italian digital users, who makes online purchases prevalently on Amazon in order to test the CeL scale of measurement as a conceptual (meta) model. A structured questionnaire has been administered online to the consumers through Google Forms. Findings: The study has permitted to get some counterintuitive evidence related to the process of formation of customer loyalty in digital context. The trust isn't a determinant of CeL and the affective loyalty doesn't impact any of the elementary dimension of CeL, nor impacts on conative loyalty. Finally, the model has been able to better capture the impact of the individual dimensions of CeL on its outcomes (price sensitiveness, intentional SOW, e-WOM). Theoretical implication and originality: Propose a reliable customer e-loyalty measurement scale in online retailing. The statistical assessment of this conceptual model will permit, in the middle term, also to measure the CeL in several other retailing industries. Furthermore, in a next step, this investigation, could be extended to other geographical settings. Managerial Implication: the better understanding of the relationships among the latent variables and outcomes in the model might encourage the online retailers to figure out appropriate course of actions to win customers' commitment and satisfaction and to provide better services in order to create a loyal customer base in a digital context.
Proceedings 19th International Marketing Trends Conference (IMTC), 2020
Research aim: Nowadays, marketing theory is aiming more and more to measure customers' retention ... more Research aim: Nowadays, marketing theory is aiming more and more to measure customers' retention in terms of loyalty attitude towards product and service offered by the firms. While the marketing scholars exploring customer loyalty for the traditional retailing industry are many, very few are the ones investigating the Customer e-Loyalty (CeL) in the online context. The aim of this research proposal is to define a conceptual model of measurement for customers' loyalty for digital retailers (e-commerce retailers, e-banking retailers, e-service providers). Methodology: In order to select the latent and manifest variables of a CeL scale of measurement a literature review has been implemented. The latent variables proposed in literature to measure the CeL construct have been reorganized in a meta-model proposal innovating on the outcomes side respect to the pre-existing ones. Furthermore, in order to adopt the items much more robust in investigating each latent variable, a desk analysis has been conducted on several questionnaires' databases to identify the ones more frequentely adopted in managerial and research context. The next steps of the reserch project will be to test this conceptual (meta) model, trough a structural equation model (SEM) on a sample of Italian digital users, who makes online purchases. Findings: A conceptual model of CeL measurement has been proposed in terms of clear understanding of its manifest and latent variables. In a short run also a statistical assestment of this conceptual model is expected, trying to investigate its reliability and generalizability. Theoretical implication and originality of the study is to propose for marketing and retailing literature a meta model and a measurement scale for CeL to be tested in several geographical settings and industries. Managerial Implication: Once the model will be tested in scientific community the clear understanding of the postulated relationships among the latent variables might encourage the online retailer to figure out appropriate course of actions to win customers' trust by providing better services in order to create a loyal customer base in a digital context. The contribute aims to expand the existing debate on the dimensionality and generalizability of Customer e-Loyalty measurement model.
The aim of this proposal is to contribute to the topic of pricing strategy in groc... more The aim of this proposal is to contribute to the topic of pricing strategy in grocery retailing as a dimension of the overall business models emerging and affirmed in FMCGs. For the existing literature, pricing is a lever of the retail mix whose decisions must be consistent within the more general framework of the retail mix. In the perspective adop ted here, however, pricing is a component of the broader value creation system to affect the value proposition to the consumers and the profit formula of the grocery retailer. This work pursues the following objectives: 1. provides an overview of the vario us scientific contributions in the literature concerning the pricing strategy and business model configurations in grocery retailing (Table 1); 2. systematises the existing literature on HILO/EDLP; 3. proposes a conceptual model (Figure 1) for the understanding and management of the strategic levers of business model in grocery retailing. This model will be used to compare business model configurations that, to date, are more recurrent in grocery retailing (HILO vs EDLP).
Objectives. Marketing practitioners aim to demonstrate their contribution to firm performance. Du... more Objectives. Marketing practitioners aim to demonstrate their contribution to firm performance. During last years Marketing Science Institute considered Marketing Performance Measurement (MPM) a priority in Marketing research and managerial practice. Several contributions on the same topic have been proposed in literature (Rust et al., 2004; Donthu et al., 2005; Sweeney et al., 2015). The ability to measure the marketing performance is considered in some literature a cognitive gap that determined a decrease of marketing relevance within firm and organizations (Kumar 2004; Malter and Ganesan, 2005). The core goal of this paper is to provide a holistic tool of metrics for measuring marketing performance. For this purpose, the contribution offers by co-creation dynamics is considered essential to fill the void existing in current literature on MPM. Methodology. The paper aims to give a theoretical contribution and makes a critical revision of the existing disciplines to explore the cognitive gap existing for measure the marketing performance, with reference to a conceptual model based on three dimensions, articulated as follows: 1) observational and transactional metrics 2) perceptive and not observational metrics and 3) customer potential co-evolution metrics. Findings. The companies innovate because their value proposition has a positive impact on transactions and consequently the quality of the relationship with the customer could be even a effect on its expectations (Janger et al., 2017). The study's findings also suggest that in addition to an increase in influence within organizations, the marketing function could benefit from favorable resource allocation and timely approvals for new marketing initiatives when it is perceived as being accountable. Research limits. The research has a descriptive nature. It has not explored, at this stage of research studies, any empirical validation. The paper is mainly a theoretical one and the managerial implications presented might be only incidental. Practical implications. This work, also propose to increase the contributes to debate on MPM and its possible evolution (Hanssens and Pauwels, 2016). Finally, the paper provides a tool for professional use, to support the management of the companies for the measurement of the marketing metrics in the three examined areas. Originality of the study. The conceptual model for measuring marketing performance in the three dimensions examined is enriched by the contribute of service dominat logic (SDL) in the process of co-creation with customer (Grönroos and Gummerus, 2014). The originality of this paper is to explore the MPM in terms of cognitive gap in management practices. The contribution of consumer-dominant logic in the field of MPM offers new insights for marketing metrics as the role of the customer in the process of value co-creation (Anker et al., 2015).
Recent years, the Marketing Science Institute considered marketing performance measurement (MPM) ... more Recent years, the Marketing Science Institute considered marketing performance measurement (MPM) a priority in marketing research and managerial practice. Several contributions on the same topic have been proposed in literature. The ability to measure the marketing performance is a cognitive gap that determined a decrease of marketing relevance within firm and organizations. Based on relevant literature on retailing and an explorative case study, we propose a conceptual and pragmatic model to investigate MPM for a consumer goods retailer. The model identifies determinants of " share of wallet " : " share of purchase " and " share of visit ". The test of the model has been carried out on three Italian leading chains. Introduction Recent years the analysis and the improvement of the marketing efficiency and effectiveness is one of the most analyzed topics in literature, and one of most interesting for the managerial practice. Aligning strategies and marketing performance metrics with business goals is strategically relevant for the success of the companies. In the retailing business the process of Marketing Performance Measurement (MPM) is particularly important because it permits to better plan the sales, and increase " traffic " both in terms of customers' visits and sellout. The purpose of this paper is to determine the share of visit (SOV) and the share of purchase (SOP) in consumer goods retail industry. Important is to understand which are the levers that foster the customers traffic in the stores and consequently increase their store purchases. The share of wallet (SOW) of each customer derives from these latter components: SOV and SOP. The analysis involves the Fast Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG). FMCGs are sold quickly and at relatively low cost, such as have a short shelf life (i.e., meat, fruits, vegetables, dairy products, and baked goods are highly perishable), and high turnover rates (i.e., alcohol, toiletries, prepackaged foods, soft drinks, and cleaning products). The FMCGs are interesting to investigate because have a low profit's margin (more for retailers than suppliers do), but they are generally sold in large quantities.
Recent years, the Marketing Science Institute considered marketing performance measurement (MPM) ... more Recent years, the Marketing Science Institute considered marketing performance measurement (MPM) a priority in marketing research and managerial practice. Several contributions on the same topic have been proposed in literature. The ability to measure the marketing performance is considered, in literature, a cognitive gap that determined a decrease of marketing relevance within firm and organizations. On the basis of relevant literature on retailing and an explorative case study, it will be proposed a model to investigate MPM for a leading retailer. The model is aimed to identify antecedents of " share of purchase " , " share of wallet " and " share of visit " for a consumer goods retailer. The model will be tested on the leading chain Superò, a master franchisee of SMA Spa, under control of the French Auchan Group, located in Campania Region and owned of 27 small supermarkets.
Papers by Vincenzo Basile
Quality & Quantity, 2025
This study examines the influence of board characteristics, including diversity, independence, bo... more This study examines the influence of board characteristics, including diversity, independence, board size, diligence, and board experience, on the environmental, social, and governance (ESG) performance of European banks. Data were collected for 472 European banks between the years 2017-2020. The set of explanatory variables consisted of corporate governance features labelled as best practices in the literature. Our study provides new understanding and insights into the importance of governance features on ESG performance. Our findings overall indicate that banks' ESG score is associated with gender diversity, independent directors, board diligence and Corporate Social Responsibility (CSR) committee. Based on this study, shareholders and policymakers will have a deeper knowledge of the significant roles that some board characteristics play as determinants of ESG performance in the banking system. To the best of our knowledge, most of the studies on the environmental theme are focused on the business world; our study intends to fill this further gap in the literature by focusing on the banking system. Indeed, our focus on the banking industry allows for a more homogeneous reference population and is important because banks, in transferring substantial funds, represent one of the main economic drivers that can enhance the transition towards a more sustainable economy. Our research contributes to the strand of literature focusing on ESG disclosure of European banks and the relationship with performance measures to help in closing the gap identified in previous research, mainly focusing on the business world.
The International Journal of Management Education, 2025
ChatGPT represents a state-of-the-art progression in artificial intelligence (AI)-enabled technol... more ChatGPT represents a state-of-the-art progression in artificial intelligence (AI)-enabled technology, used extensively in various sectors to make human lives easier and more convenient. It may provide additional assistance with different pedagogical methods. This research examines the effectiveness of integrating ChatGPT as an educational resource in student learning. A total of 505 responses were collected from university students located in Malaysia. The data were processed in SmartPLS 4.0 using the partial least squares with structural equation modelling technique. Findings reveal that tech competency has a positive impact on ChatGPT literacy and transparency; however, it has no significant impact on the adoption of ChatGPT. Additionally, ChatGPT's literacy and transparency have a significant impact on its adoption. Transparency acts as a mediator in the relationship between tech competency and ChatGPT adoption. On the other hand, ChatGPT literacy does not mediate the influence of tech competency on the adoption of ChatGPT. The impact of user innovativeness acts as a moderator on the influence of tech competency on ChatGPT literacy, transparency, and its adoption for learners' effectiveness. These results are informative for educational stakeholders who aim to enhance instructional design and refine the quality of learners' educational experiences by revealing the impact and prospects of ChatGPT as an educational tool. These findings enable improved decision-making and the design of more effective technology-enhanced educational interventions.
Expert Systems with Applications, 2025
It employs sparse machine learning models, including Lasso regression and Elastic Net regression,... more It employs sparse machine learning models, including Lasso regression and Elastic Net regression, to assess the influence of economic policy uncertainty on S&P 500 index volatility, while also comparing out-of-sample predictions with various autoregressive models. The empirical findings indicate that: 1) the predictive efficacy of the sparse machine learning model surpasses that of the autoregressive model overall; 2) in periods of abnormal market volatility, the AR family model is susceptible to extreme values, whereas the predictive outcomes of the Lasso family model exhibit greater robustness; 3) the model confidence set (MCS) test results further substantiate the predictive superiority of the Lasso model following the inclusion of the uncertainty index. This discovery offers a novel approach to enhancing the precision of stock market volatility forecasting, holding significant reference value for policymakers and market stakeholders.
Journal of Fashion Marketing and Management: An International Journa, 2025
Purpose-The consumption of luxury goods and services is taking new directions. Luxury marketing a... more Purpose-The consumption of luxury goods and services is taking new directions. Luxury marketing academics have been discussing this change in the concept of luxury for a while now and the coronavirus pandemic has brought additional strength to it. The new concept we are referring to is an unconventional luxury, a definition that changes the way luxury is consumed as it strongly emphasises luxury as a hedonic and personalised experience, whose symbolism is private and determined by the customer. Given this paradigm shift, luxury brands must adapt to maintain their relevance in the market. Design/methodology/approach-Our investigation quantitatively explores the relevance of the servicedominant logic, through value co-creation (VCC), as an approach to increase the perceived luxury value of a brand and, simultaneously, the impact of this approach on luxury brand attitude and brand desire. Findings-The results indicate that VCC positively influences individual perceptions of luxury. Similarly, it strengthens the customer's attitude towards the luxury brand and brand desire through the mediating effect of individual luxury value perceptions. Originality/value-Luxury brands' social media and gender work as moderators of the hypothesised relationships. The results also corroborate the idea that unconventional luxury is within the reach of many.
EuroMed Journal of Business, 2025
Purpose-This study aims to enhance our understanding of customer expectations and experiences in ... more Purpose-This study aims to enhance our understanding of customer expectations and experiences in grocery shopping within the metaverse. It investigates factors influencing customer satisfaction and driving continued engagement with metaverse platforms, offering insights into the drivers of customer adoption and barriers to usage. Design/methodology/approach-Adopting a qualitative netnographic approach, this study analysed customer reactions to Walmart's virtual store demonstration. Data were collected from user comments on YouTube, TikTok, Twitter and Reddit. Thematic analysis was employed to identify key factors contributing to satisfaction and dissatisfaction with metaverse grocery shopping experiences. Findings-The study reveals three major drivers shaping customer satisfaction and subsequent positive intentions toward grocery shopping in the metaverse: social, functional and hedonic stimuli. Eight critical barriers affecting the metaverse shopping experience are identified: functional, hedonic, social, financial, privacy, safety, ownership and store atmospherics concerns, including tactile, acoustic and visual elements. Research limitations/implications-The findings are derived from a qualitative analysis of customer comments on social media platforms, which may limit generalisability. Future studies could adopt a mixedmethods approach to validate these findings across broader datasets. Originality/value-This work is the first research to examine customer satisfaction with grocery shopping in the metaverse. It offers valuable insights into customer expectations, adoption drivers and critical barriers, laying the groundwork for further exploration of metaverse applications in retail.
In recent years, exploring business models (BMs) within the circular bioeconomy (CBE) framework h... more In recent years, exploring business models (BMs) within the circular bioeconomy (CBE) framework has gained increasing prominence in academic discussions, driving transformation across various industries. This research focuses on the textile-fashion (T-F) industry, a sector with significant environmental impact, to examine how innovative BMs can enhance sustainability. By aligning with circular economy (CE) principles-emphasizing resource efficiency, waste reduction, and sustainable development-and leveraging the pathways of CBE, pathways that prioritize renewable biological resources such as plants, animals, and microorganisms, the study explores the potential of green circular business models (GCBMs). Using a qualitative research approach, we review key studies on BMs to assess their alignment with the CBE vision and identify models suitable for implementation. Additionally, we propose and refine a conceptual managerial model through case study analysis within the T-F industry, offering actionable insights for industry stakeholders. This study contributes to BMs research highlighting a significant role for innovative BMs in driving sustainable practices, particularly through the adoption of green circular business models (GCBMs) that align with the green and circular principles. The findings underscore the role of CBE-aligned BMs in fostering competitive advantage, promoting responsible industry practices, and advancing global sustainability goals. This research provides a practical guide for managers and industry leaders seeking to embed circularity and sustainability into their strategies within the CBE framework.
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Conference Presentations by Vincenzo Basile
Papers by Vincenzo Basile