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While blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship... more
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      SociologyCultural StudiesCommunication and media Studies
Public relations practitioners awarded bloggers media credentials in 2004 to the summer presidential nomination conventions. Using the Hayakawa-Lowry bias categories, this quantitative content analysis reviewed sentences posted by... more
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    • Media Relations
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State-controlled media use similar message techniques to target specific publics that counterparts in democratic societies use. We explore talking points (attributes) and themes (frames) through content analysis in state-produced... more
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Persuasive messages are stronger if they are personally relevant to the audience, and over the decades, risk communicators have shaped risk messages to make them as personal as technology has allowed. Personalization began with crude... more
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    • Risk communication
The term Lügenpresse, 'lying press', was used by the German National Socialist Party before and during the Third Reich to discredit the news media and to undermine public trust. By 2014, reports of verbal and physical attacks on... more
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    • Newsroom Sociology
Using standpoint epistemology and critical mass theories this study examines outcomes of the 2012 ProQuote [ProQuota] initiative in Germany demanding at least 30% women in leadership per newsroom. In-depth interviews with 53 journalists... more
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      Newsroom SociologyGender QuotasWomen in Leadership
In an effort to address their newly empowered and increasingly fragmented audiences, many newsrooms are hiring editors tasked with audience engagement. This paper investigates this new genre of news workers, the scope of their activity... more
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      Newsroom SociologyNewsroom cultureAudience Engagement
The term Lügenpresse, ‘lying press’, was used by the German National Socialist Party before and during the Third Reich to discredit the news media and to undermine public trust. By 2014, reports of verbal and physical attacks on... more
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      JournalismPolitical ScienceInstitutional TheoryNewsroom Sociology
Title of Dissertation: LEARNING TO LOVE THE AUDIENCE: HOW JOURNALISTS AND NEWSROOMS ADJUST TO AUDIENCE INCLUSION AND ENGAGEMENT Karin Assmann, Doctor of Philosophy, 2019 Dissertation directed by: Dr. Linda Steiner, Philip Merrill College... more
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      SociologyField TheoryPolitical EconomyJournalism
Using standpoint epistemology and critical mass theory this study analyzes the potential impact on work culture and conditions in German newsrooms following a call for voluntary gender quotas in newsroom leadership. In-depth interviews... more
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      JournalismCommunication and media Studies
Germany’s public broadcasters, along with local newspapers, have consistently ranked among the top three most trusted news sources in Germany. Yet growing criticism of mandatory fees and recent revelations about public broadcasters’... more
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      Public Service MediaNewsroom SociologyMedia Communication