Papers by Salvatore Parise
Does Organizational Support of Social Media Affect Worker Satisfaction, Involvement, and Organizational Knowledge?
SSRN Electronic Journal, 2000
ABSTRACT This research examines whether organizational support of social media affects employees’... more ABSTRACT This research examines whether organizational support of social media affects employees’ satisfaction with work, their commitment to and engagement with their organization, and their knowledge of the organization and its members. It is motivated by three interconnected hypotheses. First, organizational support for social media increases its use within the organization. Second, the use of social media within the organization increases the number and depth of office friendships. Finally, the number and quality of office relationships has an effect on employee satisfaction, commitment and engagement, and knowledge. We conclude that organizational support of social media has a positive effect on the human resource variables of interest.
The Role of Technology-Mediated Networks in Knowledge Management
Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008), 2008
The increasing popularity of Web 2.0 tools, such as blogs, wikis, and virtual worlds, is fundamen... more The increasing popularity of Web 2.0 tools, such as blogs, wikis, and virtual worlds, is fundamentally changing how consumers use the Web. The basic core of Web 2.0, that users can generate and share their own content, often regarding company brands and products, provides both potential value and challenges to marketing practitioners. Along with conducting secondary research, we interviewed 30 marketing executives and senior managers at companies at the forefront of using this technology. We found that there were four principles which guided managers' marketing actions: 1) facilitate users in generating content, 2) focus on building a community, 3) ensure authenticity of the message, and 4) look for marketing opportunities through experimentation.

With aging baby boomers and an increasingly transient workforce comes a question of how to minimi... more With aging baby boomers and an increasingly transient workforce comes a question of how to minimize the loss of expertise, customer contacts, and product/service knowledge when key employees leave. Some organizations address these departures with retention programs focused on capturing and storing what a person knows. However, most neglect the impact that departing employees have on the informal networks central to getting work done in an increasingly dynamic and complex business environment. Departure of those central to informal networks often means loss of key technical expertise and disruption of the network, as these people leave with knowledge of who-knows-what and an understanding of how work gets done in the organization. People who are peripheral in organizational networks may not have a great deal of institutional wisdom, but when they depart they often do so with innovative ideas and key external relationships. In this article, we describe how organizational network analysis can be used to lessen the impact of knowledge loss by: 1) identifying employees whose departure could substantially fragment a network and 2) specifying unique kinds of knowledge loss that occur when people in central, broker, and peripheral network positions leave.
Booz Allen Hamilton: Social and Beyond
Journal of Information Technology Case and Application Research, 2012
ABSTRACT
Proceedings of the 1996 ACM conference on Computer supported cooperative work - CSCW '96, 1996
We investigated how cooperation with a computer agent was affected by the agent's pictorial reali... more We investigated how cooperation with a computer agent was affected by the agent's pictorial realism, humanlikeness, and likability.
In a creative industry, what pattern of artistic influences increases the likelihood that an arti... more In a creative industry, what pattern of artistic influences increases the likelihood that an artist will produce innovative products? Building on a forthcoming book chapter, this research examines all major artists in popular music between 1951 and 2008, their unique historic network of artistic influences, and their innovation achievements in the Popular Music Industry. The research applies network analysis to
Computers in Human Behavior, 1999
As computer interfaces can display more life-like qualities such as speech output and personable ... more As computer interfaces can display more life-like qualities such as speech output and personable characters or agents, it becomes important to understand and assess users’ interaction behavior within a social interaction framework rather than only a narrower machine interaction one. We studied how the appearance of a life-like interface agent influenced people’s interaction with it, using a social interaction framework

Emergent network structure and initial group performance: The moderating role of pre-existing relationships
Journal of Organizational Behavior, 2009
ABSTRACT Organization restructurings often put groups of employees into new teams and roles, and ... more ABSTRACT Organization restructurings often put groups of employees into new teams and roles, and it is not unusual for some of these new teammates to have pre-existing work and friendship relationships. While there has been much theorizing on the impact of existing social network structures on group performance, there has been less research on how pre-existing relationships help or hinder initial group performance, especially in teams with interdependent roles and tasks. We explore several hypotheses in a competitive management simulation involving 42 teams and find that (1) the density of pre-existing work and friendship relationships are directly associated with higher initial group performance, and (2) pre-existing work network density moderates the relationship between emergent work network density and initial group performance. In other words, the degree to which emergent work ties are based on pre-existing work relationships (i.e., former co-workers actually work together in their new roles) also contributes to higher initial group productivity. Copyright © 2009 John Wiley & Sons, Ltd.

The Bikestuff Simulation: Experiencing the Challenge of Organizational Change
Journal of Management Education, 2005
ABSTRACT This article describes a 2-hour experiential simulation that helps students understand (... more ABSTRACT This article describes a 2-hour experiential simulation that helps students understand (a) the challenge of even simple organizational changes, (b) the importance of communication between change agents and organizational members, and (c) the source of resistance to organizational change efforts. Teams of students compete to process the most customer orders at a bike shop. Although some team members process orders using paper-based catalogs and reference materials, other team members develop and implement a Microsoft Excel spreadsheet to automate and speed up their teammates’ order completion process. The simulation produces change agent and worker behaviors similar to those seen in real organizational improvement efforts, and can be used to introduce a variety of organizational behavior concepts related to organizational change, including organizational analysis, group communication, participatory design, resistance to change, organizational inertia, and sociotechnical systems theory.
Knowledge resource exchange in strategic alliances
IBM Systems Journal, 2000
Page 1. Knowledge resource exchange in strategic alliances by S. Parise JC Henderson Strategic al... more Page 1. Knowledge resource exchange in strategic alliances by S. Parise JC Henderson Strategic alliances are no longer a strategic option but a necessity in many markets and industries. Dynamic markets for both end products ...
Innovation and entrepreneurial behaviour in the Popular Music Industry
Creative Industries Journal, 2012
ABSTRACT In a creative industry, what pattern of artistic influences increases the likelihood tha... more ABSTRACT In a creative industry, what pattern of artistic influences increases the likelihood that an artist will produce innovative products? This research examines all major artists in popular music between 1950 and 2008, their unique historic network of artistic influences, and their innovation achievements in the Popular Music Industry. The research applies network analysis to the social structure of the industry to see: do artists who create innovative products occupy unique structural positions in the complete network of artistic influences (1950–2008)? We posit and find evidence that artists with structural holes in their influence networks have access to unique resources from which to fashion new innovative products.

Business Horizons, 2007
Individual consumers have quickly embraced the practice of using a variety of channels through wh... more Individual consumers have quickly embraced the practice of using a variety of channels through which to make their purchases, as 65-70% of them are multichannel shoppers. Indeed, multichannel shoppers (defined as those who utilize a variety of different purchasing channels, including bricks-and-mortar stores, the telephone, and the Internet) are now in the majority, and spend significantly more than single-channel shoppers. Given this reality, it is critical that organizations adopt a multichannel mindset and effectively employ a multichannel marketing program, as these can enhance profitability, the customer experience, and customer satisfaction. It is the aim of this article to provide firms with guidance in developing an effective multichannel mindset and in designing a multichannel marketing program for serving end-consumers in business to consumer (B2C) situations.
Uploads
Papers by Salvatore Parise