This paper aims to measure the impact of ECSR activities on employee job performance in the hospi... more This paper aims to measure the impact of ECSR activities on employee job performance in the hospitality and tourism industry in the city of Hail, Saudi Arabia. Despite the growing importance of corporate social responsibility (CSR) and employee work performance, little is known about the correlations between socially responsible actions taken by businesses and the job performance of their employees. To overcome this gap, we explore the impact of ECSR on job performance, with an emphasis on chosen tourist and hospitality establishments in Hail, Saudi Arabia. Through structured questionnaires which were distributed during the period (March-May 2021), direct effects of predictors were tested using partial least squarestructure equation modeling (PLS-SEM) with data from employees of hospitality and ABOUT THE AUTHOR Alomran holds a Ph.D. degree in Tourism management. His research interests include tourism marketing and e-tourism.
Uploads
Papers by Manal El Kholy