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All Journal Jurnal Ekonomi, Bisnis, dan Humaniora Inovasi Sosial: Jurnal Pengabdian Masyarakat
Ahmad Rasyiddin
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering

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Pengaruh citra merek, harga, kualitas produk dan kualitas pelayanan terhadap keputusan pembelian 5 merek teh kemasan botol pada konsumen Toko Torus Tigaraksa Saudara Dedi Saputra; Ahmad Rasyiddin; Hurian Kamela
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 1 (2023)
Publisher : Universitas Tangerang Raya

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Abstract

In line with economic developments, the level of business competition in the bottled tea beverage industry in Indonesia is now getting increasingly tighter, especially for companies that produce similar products. The research method used is descriptive and quantitative. Data collection used the questionnaire method which was measured using a Likert scale and processed using the SPSS 25 program. The sample in this study was 100 people with the simple random sampling method. To find out and analyze the effect of the independent variables on the dependent variable, multiple linear regression equations, the coefficient of determination, and partial and simultaneous hypothesis testing are used. Based on the results of research that has been carried out, it shows that there is an influence of the independent variable on the dependent variable, which from the partial t test results for brand image with a value of 81,157, price 2,917, product quality 3,082, service quality 9,594 and each significant value is smaller than 0, 05. So it can be concluded that partially both brand image, price, product quality and service quality have a positive and significant influence on purchasing decisions. While simultaneously the variables brand image, price, product quality and service quality together have a positive and significant effect on the purchasing decision variable.
Sosialisasi Pencatatan Keuangan pada UMKM Fried Chicken Lazatto di Tigaraksa, Tangerang Nugroho, Ibrahim Tri; Ahmad Rasyiddin; Febri Sari Siahaan
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

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Effective financial recording is a crucial element in managing micro, small and medium enterprises (MSMEs), especially in the context of the fast food industry. This journal examines approaches to socialization and implementation of simple bookkeeping to improve financial recording at Fried Chicken Lazatto MSMEs in Tigaraksa. The method used includes direct training to MSME owners regarding the importance of regular and accurate financial records. The research results show that implementing a simple recording system can improve understanding of cash flow, expenses and daily income. Thus, this journal offers recommendations for the use of financial recording systems that can be adopted by similar MSMEs, promoting the benefits of effective bookkeeping practices in improving the performance and sustainability of MSMEs in the food sector.
Sosialisasi Pembuatan Shopee Merchant ShopeeFood pada UMKM Perumahan Sudirman Indah Tigaraksa Rismanto, Caesar; Ahmad Rasyiddin; Febri Sari Siahaan; Ibrahim Tri Nugroho
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

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This research aims to evaluate the effectiveness of socializing the creation of Shopee Merchant ShopeeFood to MSMEs in the Sudirman Indah Tigaraksa Housing Complex. Digitalization of MSMEs is becoming increasingly important in the era of the digital economy, and ShopeeFood offers a platform that can expand the market for local MSMEs. Using qualitative methods, this research collected data through in-depth interviews and observations of MSME actors who participated in the socialization program. Thematic analysis was applied to identify the main themes that emerged from the data collected. The research results show that this socialization was successful in increasing MSMEs' understanding and technical skills in using the ShopeeFood platform. MSMEs report improvements in operational efficiency and wider market access after joining ShopeeFood. However, several challenges such as limitations in technology access and digital awareness still hinder the optimization of platform use. This research concludes that although this outreach has a positive impact, continued support is needed from Shopee and the government to overcome existing obstacles. Recommendations are given to improve continuous training, strengthen digital infrastructure, and provide incentives for MSMEs to make maximum use of digital platforms. The findings of this research provide important insights for MSME development strategies in the digital era and suggest future research directions to explore the long-term impact of digital technology adoption by MSMEs.
Pelatihan Pemanfaatan Aplikasi Design Online Canva dalam Meningkatkan Pemasaran Online pada UMKM pemula di lingkup Mahasiswa Universitas Tangerang Raya Siahaan, Febri Sari; Ahmad Rasyiddin; Yunita Nur Afni
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

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This research aims to evaluate the effectiveness of training in using the online design application Canva in improving online marketing for beginner MSMEs among students at Tangerang University. The research method used is qualitative with a case study approach. Data was collected through in-depth interviews, observation and documentation of training participants. The research results show that using Canva significantly improves the visual quality of marketing content, which has a positive impact on increasing engagement and product sales. This research provides a practical contribution to the development of online marketing strategies for budding MSMEs and offers guidance for educational institutions in developing similar training programs.
Peran Budaya Organisasi dan Inovasi Dalam Menciptakan Branding Bagi UMKM METRIS, DIKSI; Ahmad Rasyiddin; Febri Sari Siahaan
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 4 No 1 (2024)
Publisher : Universitas Tangerang Raya

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The study explores the role of organizational culture and innovation in branding for UMKM. In the context of modern business, branding is the key to UMKM to distinguish themselves from competitors, increase consumer confidence, and expand their market share. This article aims to investigate how organizational culture and innovation collaborate to create a strong brand identity for UMKM. Organizational culture has a significant impact on the way UMKM operates and interacts with customers and employees. Innovation in this context involves the innovation of products, processes, and business models that enable UMKM to adapt to changing markets and meet consumer needs effectively. This article also discusses practical strategies that UMKM can adopt to strengthen the culture of organizations that support innovation. This research will use a qualitative approach. The aim of the selection of this approach is to gain a comprehensive and contextual understanding of the dynamics that occur within UMKM organizations as well as how organizational culture and innovation influence the process of branding creation. Research results show that UMKMs who successfully integrate a strong organizational culture with sustained innovation are able to build a consistent branding that attracts consumers. This research provides insights for UMKM owners and business practitioners in understanding the importance of organizational culture and innovation in creating andining competitive advantage through branding.
Pendampingan Penyusunan Laporan Keuangan dan Digital Marketing Pada Usaha Kopi “SIDJIE” Erin Soleha; Zulfa Zakiatul Hidayah; Indra Permana; Ahmad Rasyiddin
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2024): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v1i3.390

Abstract

SIDJIE is a Micro, Small and Medium Enterprise (MSME) engaged in food and beverage, especially coffee drinks. This place provides various types of food and drinks. On this occasion, through community service activities carried out to help MSMEs through several programs offered and have been compiled and discussed with interested parties. Starting from debriefing and assistance in preparing financial reports and digitizing promotions was chosen as an effort to help develop these MSMEs. After this activity, it is hoped that SIDJIE will find it easier to see the financial condition of its business so that in the future it can be even better at managing its business finances. Furthermore, with the marketing digitalization program, it is hoped that it will be able to increase public knowledge of this coffee shop business and indirectly increase SIDJIE's sales.
Co-Authors Erin Soleha Hurian Kamela Ibrahim Tri Nugroho Indra Permana Metris, Diksi Nugroho, Ibrahim Tri Rismanto, Caesar Saudara Dedi Saputra Yunita Nur Afni Zulfa Zakiatul Hidayah