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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Alifah Rizky Wiyanti
Universitas Pembangunan Nasional Veteran Jawa Timur
Social Sciences

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Pemberdayaan Usaha dan Strategi Pemasaran Produk Melalui Kegiatan Branding pada UMKM Kerajinan Bambu di Kelurahan Kepanjenkidul Alifah Rizky Wiyanti; Yanda Bara Kusuma
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i3.2015

Abstract

The country of Indonesia is known for its ethnic, religious, and cultural diversity which makes Indonesia have various kinds of arts and crafts. Various typical Indonesian products are created, starting from a large scale such as industry to a small scale, namely UMKMs. The majority of people in Blitar City have their businesses, both in terms of food and beverages, and crafts. Bamboo is one of the plants that live in Indonesia which can be used for various crafts. Bamboo Craft "Arunika Art" is the subject of research. The purpose of this research is to empower businesses and implement product marketing strategies through branding activities for UMKMs of bamboo handicrafts in Blitar City. The method used is descriptive and qualitative methods.
Co-Authors Yanda Bara Kusuma