Conference Presentations by Andrew Lim
2021 NZPSA conference: Political Communications Network, 2022
Due to the global COVID-19 pandemic, health and COVID-19 management regularly surfaced in politic... more Due to the global COVID-19 pandemic, health and COVID-19 management regularly surfaced in political parties’ advertisements during the 2020 New Zealand general election. Dubbed the “COVID election,” the New Zealand Government’s successful management of the COVID-19 pandemic and Jacinda Ardern’s popularity became crucial in securing Labour’s landslide re-election victory.
Using Robinson’s political marketing advertising framework, this paper compares how several NZ political parties campaigned on COVID-19 and health issues during the 2020 election. It seeks to address several questions. What do these ads tell us about the party’s ideological product and target audience? How did they respond to the needs and interests of voters? Finally, what light do they shed on the parties’ competitive orientation?
This is a conference paper that was presented at the International Studies Association's Asia-Pac... more This is a conference paper that was presented at the International Studies Association's Asia-Pacific Conference in Hong Kong on 26 June 2016. It was published as a Southeast Asia Research Centre (SEARC) working paper by City University of Hong Kong.
This conference paper examines New Zealand media coverage of the Indonesian-Malaysian Confrontati... more This conference paper examines New Zealand media coverage of the Indonesian-Malaysian Confrontation. It looks at three different topics: mainstream newspaper coverage, left-wing media coverage, and finally an informed "teach in" article by Ian Harris, a New Zealand journalist who had lived in Indonesia during the 1960s. The paper focuses on how media coverage reflected the nature of New Zealand's involvement in that Cold War conflict.
This brief conference paper looks at how New Zealand's alliance obligations and Cold War security... more This brief conference paper looks at how New Zealand's alliance obligations and Cold War security concerns led it to support the Indonesian Army's efforts to seize power following the 30 September coup attempt. It also looks at the responses of two other groups: namely the mainstream print media and New Zealand's tiny Communist Party.
This conference paper examines the role of the Political Left in influencing the New Zealand dome... more This conference paper examines the role of the Political Left in influencing the New Zealand domestic debate around the Indonesian Revolution (1945-1949), which remains a neglected area in the history of New Zealand’s bilateral relations with Indonesia. It focuses on three selected groups: the Waterside Workers' Union, the Communist Party of New Zealand, and the Victoria University College Socialist Club. The Political Left were the most active and vocal supporters of the Indonesian nationalist cause in New Zealand. They were motivated by a sense of sympathy for the plight of “oppressed peoples”, opposition to colonialism and imperialism, and camaraderie with like-minded “foreign comrades.” While they had no direct effect on influencing the outcome of the Indonesian Revolution, they succeeded in forcing the New Zealand Government and public to pay more attention the “winds of change” that were beginning to sweep through Asia, Africa, and the Pacific. As “dissenting voices”, the Political Left challenged contemporary New Zealand attitudes towards colonialism and utilized public demonstrations as a medium for conveying opposition and bringing about change.
This paper seeks to contribute to shed light on the political communications carried out by both ... more This paper seeks to contribute to shed light on the political communications carried out by both
pro-Israel and pro-Palestinian advocacy groups in New Zealand and Australia. This research looks at how advocacy groups have sought to market their messages and arguments in order to influence the media, public opinion and political elites. It also seeks to link political communication to public diplomacy and nation branding by exploring how the groups’ support the goals and interests of foreign governments through their communications output and advocacy work.
Drawing upon the researcher’s PhD research, this paper focuses on four case studies: the Palestine Solidarity Network Aotearoa (PSNA), the Israel Institute of New Zealand (IINZ), the Australia/Israel and Jewish Affairs Council (AIJAC), and the Australia Palestine Advocacy Network (APAN). Besides examining at their communications output including print media, websites and social media, this research also covers their public events and advocacy work. Besides exploring the groups’ political communications, this research seeks to show they can help advance the goals and interests of foreign governments.
This paper introduces my public diplomacy and advocacy model, which I intend to use for my PhD re... more This paper introduces my public diplomacy and advocacy model, which I intend to use for my PhD research on Israeli and Palestinian advocacy groups operating in New Zealand and Australia. My model draws upon theories and concepts from four different fields: public diplomacy, advocacy, nation branding, and political marketing.
My model seeks to address my PhD thesis’ puzzle of how advocacy/interest groups can operate within the framework of public diplomacy. Are advocacy groups foreign proxies or are they independent actors with their own aspirations and goals? Public diplomacy describes the outward communications activities that governments use to win over foreign publics and indirectly influence other countries’ foreign policies.
My model hypothesizes that advocacy groups aid official public diplomacy initiatives through nation branding and political market. Nation branding describes the communication efforts by governments, sympathetic advocacy groups, and corporate actors to promote a positive national image and debunk negative perceptions and propaganda. While traditionally associated with tourism, nation branding has also been used to promote national cohesion and political legitimacy. Political marketing focuses on how advocacy groups use marketing techniques to achieve their goals such as bolstering membership and winning sympathy for their causes and goals.
I intend to use this model as the theoretical framework for my PhD research on Israeli and Palestinian groups. It can be regarded as a synthesis of public diplomacy, advocacy, nation branding, and political marketing. I look forward to receiving input from academics, fellow students, and practitioners.
Journal articles by Andrew Lim
Theses by Andrew Lim
This MA thesis examines New Zealand’s relationship with Indonesia during the Sukarno period, and ... more This MA thesis examines New Zealand’s relationship with Indonesia during the Sukarno period, and locates this relationship within the various crucial historical forces, movements, and ideologies of the mid-twentieth century. Indonesia serves as a case study of how New Zealand’s traditional Commonwealth linkages to Britain and Australia, the “winds of decolonization” after the Second World War, and the Cold War shaped New Zealand’s engagement with the newly-independent countries of Southeast Asia. In addition to such international forces, the New Zealand-Indonesian relationship was also influenced by domestic developments in Indonesia and Sukarno’s personal stamp on Indonesian foreign policy. While the focus is on the bilateral political relationship between the two countries, I also examine the New Zealand public debate around two major flash-points in modern Indonesian history: the Indonesian Revolution against the Dutch (1945-1949) and the Indonesian-Malaysian Confrontation (1963-1966)—an aspect of New Zealand-Indonesian relations that has not been well-covered.
How did New Zealand’s Commonwealth linkages and its Cold War security policies shape its policies towards Indonesia? How did New Zealand respond to the challenges presented by Indonesian nationalism during the Sukarno period? How did New Zealand’s subordinate relationship towards its main Western allies – Britain, Australia, and the United States – influence its relationship with Indonesia? How does the public debate in New Zealand society around the Indonesian Revolution and the Indonesian-Malaysian Confrontation contribute to our understanding of New Zealand’s response to international issues like decolonisation and the Cold War? To answer these questions, this study draws on a wide range of primary and secondary sources including declassified archival records, government publications, memoirs, scholarly books, journals, and oral recordings.
Newsletters by Andrew Lim
Political Marketing Group Newsletter, 2020
This is the second part of a series looking at the application of the Lees-Marshment "product, sa... more This is the second part of a series looking at the application of the Lees-Marshment "product, sales, and marketing-orientation framework" to advocacy groups. Focuses on two pro-Israel groups: the Israel Institute of New Zealand (IINZ) and the Australia/Israel and Jewish Affairs Council (AIJAC).
Political Marketing Group Newsletter, 2020
This is the first of a two-part series looking at the application of the Lees-Marshment "product,... more This is the first of a two-part series looking at the application of the Lees-Marshment "product, sales, and market-orientation framework" to advocacy groups. This article looks at two pro-Palestinian groups: the Palestine Solidarity Network Aotearoa (PSNA) and the Australia Palestine Advocacy Network.
Political Marketing Group newsletter, 2019
This short article applies the Lees-Marshment product, sales, and marketing charity framework to ... more This short article applies the Lees-Marshment product, sales, and marketing charity framework to two New Zealand-based advocacy groups: the NZ Palestine Solidarity Network (now known as Palestine Solidarity Network Aotearoa) and the Israel Institute of NZ. Based on the first two chapters of my PhD thesis.
Drafts by Andrew Lim
This is a short chapter about the pro-Israel and pro-Palestinian advocacy landscape in New Zealan... more This is a short chapter about the pro-Israel and pro-Palestinian advocacy landscape in New Zealand generated from interviews with participants within these advocacy groups. Chapter was excluded from the final draft of the thesis. Have uploaded it here for research purposes.
Books by Andrew Lim
Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
Palgrave Studies in Political Marketing and Management, 2022
Explores how advocacy groups can support official public diplomacy and nation branding activities... more Explores how advocacy groups can support official public diplomacy and nation branding activities. Highlights how political marketing can be used outside of domestic party politics and elections by a range of actors.
Advances knowledge at the intersection of political marketing, advocacy, public diplomacy and nation branding
International Political Marketing and Advocacy
The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs, 2021
International political marketing and advocacy is about how interest groups use political marketi... more International political marketing and advocacy is about how interest groups use political marketing, nation branding, and public diplomacy to build support within one country for a movement in another. Interest groups engage in three areas of international political marketing activity: communications, relational, and recruitment. In communications they engage in information politics, strategic political communication, communications adaptation, and communications image management. Relational activities include use cause promotion, exerting leverage, coalition building, transnational collaboration, and relational image management. And more internally, recruitment activities include adopting sales orientations, using segmentation and targeting, internal marketing, and fundraising (Lim, n.d.). While most political marketing research focuses on how candidates and parties use tools such as market research, branding, positioning, and advertising to win national elections, international political marketing focuses on achieving international influence.
Papers by Andrew Lim
Australia/Israel & Jewish Affairs Council
Springer eBooks, 2022
Australia Palestine Advocacy Network
Springer eBooks, 2022
International Political Marketing and Advocacy
Springer eBooks, 2022
Israel Institute of New Zealand
Springer eBooks, 2022
Uploads
Conference Presentations by Andrew Lim
Using Robinson’s political marketing advertising framework, this paper compares how several NZ political parties campaigned on COVID-19 and health issues during the 2020 election. It seeks to address several questions. What do these ads tell us about the party’s ideological product and target audience? How did they respond to the needs and interests of voters? Finally, what light do they shed on the parties’ competitive orientation?
pro-Israel and pro-Palestinian advocacy groups in New Zealand and Australia. This research looks at how advocacy groups have sought to market their messages and arguments in order to influence the media, public opinion and political elites. It also seeks to link political communication to public diplomacy and nation branding by exploring how the groups’ support the goals and interests of foreign governments through their communications output and advocacy work.
Drawing upon the researcher’s PhD research, this paper focuses on four case studies: the Palestine Solidarity Network Aotearoa (PSNA), the Israel Institute of New Zealand (IINZ), the Australia/Israel and Jewish Affairs Council (AIJAC), and the Australia Palestine Advocacy Network (APAN). Besides examining at their communications output including print media, websites and social media, this research also covers their public events and advocacy work. Besides exploring the groups’ political communications, this research seeks to show they can help advance the goals and interests of foreign governments.
My model seeks to address my PhD thesis’ puzzle of how advocacy/interest groups can operate within the framework of public diplomacy. Are advocacy groups foreign proxies or are they independent actors with their own aspirations and goals? Public diplomacy describes the outward communications activities that governments use to win over foreign publics and indirectly influence other countries’ foreign policies.
My model hypothesizes that advocacy groups aid official public diplomacy initiatives through nation branding and political market. Nation branding describes the communication efforts by governments, sympathetic advocacy groups, and corporate actors to promote a positive national image and debunk negative perceptions and propaganda. While traditionally associated with tourism, nation branding has also been used to promote national cohesion and political legitimacy. Political marketing focuses on how advocacy groups use marketing techniques to achieve their goals such as bolstering membership and winning sympathy for their causes and goals.
I intend to use this model as the theoretical framework for my PhD research on Israeli and Palestinian groups. It can be regarded as a synthesis of public diplomacy, advocacy, nation branding, and political marketing. I look forward to receiving input from academics, fellow students, and practitioners.
Journal articles by Andrew Lim
Theses by Andrew Lim
How did New Zealand’s Commonwealth linkages and its Cold War security policies shape its policies towards Indonesia? How did New Zealand respond to the challenges presented by Indonesian nationalism during the Sukarno period? How did New Zealand’s subordinate relationship towards its main Western allies – Britain, Australia, and the United States – influence its relationship with Indonesia? How does the public debate in New Zealand society around the Indonesian Revolution and the Indonesian-Malaysian Confrontation contribute to our understanding of New Zealand’s response to international issues like decolonisation and the Cold War? To answer these questions, this study draws on a wide range of primary and secondary sources including declassified archival records, government publications, memoirs, scholarly books, journals, and oral recordings.
Newsletters by Andrew Lim
Drafts by Andrew Lim
Books by Andrew Lim
Advances knowledge at the intersection of political marketing, advocacy, public diplomacy and nation branding
Papers by Andrew Lim