Communication Sciences, PR and Advertising

The creation of social interaction possibilities for distance learning will help decrease the isolation of those learners. It is also necessary to facilitate the social interaction of learners doing team work. Thus, more learners will be willing for participation. One of the ways of achieving this aim is to use discussion boards. This CMC method can also be used to increase the communication means of the users. This study analyses the Course-Break site which is provided to promote the social interaction of the students enrolled in Information Management Program which is a distance education program in Anadolu University. This site is delivered in an address different from the one where the course content is delivered. This site is a notice board in a way. The fact that learners learning in face-to-face classroom environments share a social environment during course breaks led us to fill this gap for distance learning learners via CMC. The Course-Break site is not directly related to learning but its aim is to provide social interaction. On the other hand, it was thought that this site would encourage the students to interact for their instructional studies and particularly for team work. The aim of this study is to reveal how students use the Course-Break site, a virtual communication site created for social interaction in a distance education program setting. Therefore, the content analysis of the messages recorded since the opening the service of this site will be done. What kinds of messages students send, the frequency of the use of the site, and whether they follow each other's messages and replying to each other or not will be discussed. All these data will help us to take views about the dimensions of the interaction among the learners created in this social environment.

Improving a company"s reputation and giving the public a positive impression are the main reasons for companies to take part in corporate social responsibility (CSR) activities. Corporations realized that social supports are becoming more important for continuity of their corporations. For this reason, the corporations have organized the activities beyond society and their needs. Within the context, corporate social responsibility activities have become more intensified in Turkey since 2000. Corporations are organizing social responsibility activities for publicity of their corporations as much as for social benefits. Therefore, it becomes more important to take a place in media with their social responsibility activities. In the present research, the awareness of CSR campaigns in Turkey is examined. The most popular five CSR campaigns, which were listed in Capital magazine in Turkey, will be discussed in the present study. The purpose of the study is to evaluate for recalling the company which owns the campaign, recalling the slogans, the feelings about the corporate reputation, the feelings about the campaign"s success, and supporting the campaign. For this purpose, the questionnaire will be administered and analyzed to the university students.

Advertisements appear as the most effective means of announcing the social campaigns and projects. The advertisements with social dimension are the very first of the communication attempts performed for the purpose of informing society about social issues and creating changes in their beliefs and attitudes. The purpose of this study is to reveal the creative contents used in social advertisements in Turkey. The scope of the study consists of printed social advertisements, which are awarded Crystal Apple given annually by Turkish Association of Advertising Agency. The chosen advertisements were investigated under 8 categories including the subject of the advertisements,execution strategy, types of execution,

Advertisements appear as the most effective means of announcing the social campaigns and projects. The advertisements with social dimension are the very first of the communication attempts performed for the purpose of informing society about social issues and creating changes in their beliefs and attitudes. The purpose of this study is to reveal the creative contents used in social advertisements in Turkey. The scope of the study consists of printed social advertisements, which are awarded Crystal Apple given annually by Turkish Association of Advertising Agency. The chosen advertisements were investigated under 8 categories including the subject of the advertisements,execution strategy, types of execution,

Travel and destination information is mostly provided by textual and storytelling communication practices. With the spread of mobile phones, digital tools and Web 2.0, photographs have become an important medium for reflecting destinations. This study analyses how Turkey is visualized and reflected as a destination through photos by the top 100 most-visited travel bloggers. As a result of the research, predictable findings (e.g. the most visited city: Istanbul or the most interesting historical monuments: Sultan Ahmet, Hagia Sophia) were obtained, and unexpected results were also gathered by the researchers. Among these, street cats (31) attract the same level of curiosity as the Topkapi Palace (34), and bloggers shared Cappadocia’s (21%) photos more than all coastal regions involved in intense of tourism (17%). These results imply clues on which destinations or attractions of Turkey should be emphasized and provide some information about Turkey’s image as a destination.

İnternet Ortamında Takım Çalışmaların Özellikleri Geleneksel eğitim süreçlerinde takım çalışması öğrencilerin başkalarıyla iletişim kurma ve işbirliği becerilerini geliştirmeyi amaçlar. İnternet ortamında takım çalışmalarında da benzer becerilerin kazandırılması amaçlanır. Bu beceriler, bilgiye erişim ve bilgiyi muhafaza etme, bilgiyi işleme, bilgiyi uygulama, takım çalışması, liderlik ve bağımsız öğrenme becerilerin gelişmesidir [1] . Öğrenme sürecinde problem çözümü için grupların kullanımı öğrencinin aktif ve yaratıcı bir rol üstlenmesini sağlar. Görevler yerine getirilirken öğrenci ...

Sosyal inovasyon yeni bir kavram olmakla birlikte dikkat çeken alanlardan biridir. Akademik alanyazında bu alanda çalışmaların sayısı her geçen gün artmaktadır. Sosyal inovasyon sosyal bir soruna yenilikçi bir çözüm bulmak, yöntemler, girişimler gerçekleştirmek olarak tanımlanabilir. Sosyal hedeflere ulaşmaya yönelik hem bir sonuç hem de bir süreç olarak ele alınmaktadır. Ancak çözüm bulmak kadar bunun yayılmasını sağlamak için gerek iletişim teknolojileri gerekse sosyal medya aracılığıyla bir iletişim boyutunun olmasına ihtiyaç vardır. Bu çalışmanın amacı, sosyal inovasyonda iletişimin neden önemli ve gerekli olduğunu tartışmak, alana ilgi gösterenlere ve gelecekte iletişim alanındaki akademik çalışmalara yol gösterecek veri sağlamaktır. Sosyal inavosyon konusunda iletişim açısından uygulama alanının çerçevesi sunulmaktadır.

This article studies the historical formation of communication in Kazakhstan. The appearances of forms of journalism dates back as long as some traditions of Central Asian nations, which means there were some forms of modern communications used by Kazakh nation until the launch of today's media. One of the traditions, which functioned in the history as a communication tool, is "aitys". A word of "aitys" has meanings of telling, debating, describing and competing. This is Kazakh tradition of eloquence or a kind of speech mastery competition that serve to deliver information and various messages. This function of aitys somehow copies the roles of mass media. However, until now, this genre was studied only as a part of folklore and literature. This work analyses aitys functions as social communication tool and journalism, which has been developing for centuries by nomad Kazakh nation.

Achieving the maximum efficiency in teaching a second language (L2) has always been an important issue for educators. Current globalization processes, development of international business relations, political integrations among the various countries throughout the world, and the abilities of latest information and communications technologies (ICT) dictate the more significance of knowledge of foreign languages. All living conditions should be constructed according to the mentioned surrounding changes during the ICT era. Correspondingly, teaching methodologies are also being adapted in order to teach people more efficiently. This paper studies how cellular phones (cell phones) can be used in learning English phrases. In order to examine the impact of cell phones on learning a language an experiment was run among the college and university students in Kazakhstan, supported by GSM Network of KCell (Kazakhstan). Certainly, the use of smartphone apps in educational purposes have been already introduced among the users, however, this approach intends professionally developed classes with the participation of language teachers and a cellular network. This paper discusses the experiment results, in which 126 college and university students participated, and makes some suggestions based on the experimental mobile learning. Study reveals that users could make noticeable improvements learning through their cell phones after the conducted experiment. Positive improvements were noticed on the results of general tests of English language those conducted among all participants of the research.

The purpose of this study is to show the relationship between brand recall scores for specific product categories and message weight (GRPs) of these categories. Besides, the relationship between brand recall scores and demographic variables of these categories were also examined. In the analysis, the brand recall research (top of mind) data that TNS PIAR has produced by using unaided recall technique towards various products was used. It was found significant differences between brand recall scores and the message weight. Also, it was found significant differences between brand recall scores and demographic variables.

This study examined the perceived ad clutter among the traditional and new emerged advertising media in younger target groups in Turkey. Respondents were asked about 4 media; television, newspaper, mobile applications (SMS advertising) and internet. New media showed similar perceived ad clutter values with the television medium. New media had the highest figures for communication problems (hindered search and disruption). Perceived ad clutter and communication problems had specific outcomes with less favorable ad attitudes and greater ad avoidance. Variations for these effects are evident among media.

Advertising Avoidance. This research covers the three types of advertising avoidance: cognitive ad avoidance, affective ad avoidance, and behavioral ad avoidance. A survey of 441 respondents chosen with convenience sampling method was conducted. At the end of the Regression and MANOVA analysis on the data resulting from the survey, it is discovered that there is a negative and significant relationship between permission to SMS Advertising and all types of SMS Advertising Avoidance. The affective ad avoidance is found as the highest explained variance with the permission variable.

This paper investigates Twitter agenda during Turkey general election at the 2015 June 7th with using social network analysis. In total 810 tweets of top 18 most followed accounts of journalist/columnists on Twitter was analyzed during election. Study cover the time period 31 May-14 June 2015. Content analysis was used for data gathering and five coders were used. Krippendorf Alpha was computed for inter-coder reliability. Calculated KALPHA is 0,80. Eleven main categories were defined at the end of content analysis and two matrices were created based on eleven categories. One matrix for one week before election and the other matrix for one week after election. Data was analyzed with network analysis software named as UciNet and NetDraw. Results show that, politics, election, media, democracy are the most central topics for one week before the election. Besides, politics, election, democracy, media are the most central topics for the one week after election It was found also two matrices (one week before and after election) are related to each other. HAZIRAN 2015 GENEL SEÇIMLERINDE TWITTER GÜNDEMINI BELIRLEME. BIR SOSYAL AĞ ANALIZI UYGULAMASI Öz Bu çalışma, 7 Haziran 2015 Türkiye genel seçimlerinde Twitter gündemini sosyal ağ analizi kullanarak incelemektedir. Seçim boyunca en çok takipçisi olan 18 köşe yazarının 810 Twetter gönderisi incelenmiştir. Çalışma 31 Mayıs-14 Haziran dönemlerini kapsamaktadır. Veri toplama aşamasında içerik analizi kullanılmış, Beş kodlayıcı için kodlayıcılar arası güvenilirlik katsayısı olarak Krippendorf Alfa katsayısı hesaplanmıştır. Hesaplanan KALPHA değeri 0,80'dir. İçerik analizi sonucunda 11 kategori belirlenmiş ve bu 11 kategoriye göre iki matris oluşturulmuştur. Bir matris seçimden bir hafta öncesi için, bir matris seçimden bir hafta sonrası için. Veri, ağ analizi programlarından UciNet ve NetDraw kullanılarak analiz edilmiştir. Elde edilen bulgulara göre seçimden bir hafta öncesi için siyaset, seçim, medya ve demokrasi en merkezde olan konular olmuştur. Bunun yanında seçimden bir hafta sonrası için siyaset, seçim, demokrasi ve meyda en merkezdeki konular olmuştur. Ayrıca oluşturulan iki matrisin (Seçimden bir hafta önce ve seçinden bir hafta sonra) birbiri ile ilişkili olduğu görülmüştür.