Peer Reviewed Journal Articles by Gaelle Duthler
Journal of Communication Arts, 2015
The purpose of this study is to explore Corporate Social Responsibility and the relationship betw... more The purpose of this study is to explore Corporate Social Responsibility and the relationship between corporations and stakeholders from various industries in the United Arab Emirates. Ethical stakeholder engagement entails a consistent, two-way dialogue where an organization understands stakeholders' needs and wants. This understanding sets the foundation of a strong relationship between the companies and different audiences such as NGOs, community, employees, influencers, investors or international groups. In order to distinguish the nature of this relationship and how stakeholder engagement is constructed, eight in-depth face-to-face interviews with CSR managers were conducted. The participants were from the United Arab Emirates (Dubai and Abu Dhabi), from different sectors (law, real estate, logistics, banking, tourism, environment) and held different titles from "Global Corporate Responsibility" to "Head of Sustainability." Findings indicate that CSR managers are practicing CSR with an emphasis on mutual engagement with their stakeholders, in particular, the government, NGOs, and their employees.
Twenty years ago, there were barely any movie theaters in the United Arab Emirates, other than a ... more Twenty years ago, there were barely any movie theaters in the United Arab Emirates, other than a handful of rundown theatres showing Bollywood films for the Indian male population. Today, there are cutting edge multiplex theatres playing to packed audiences. Unfortunately, there are virtually no UAE films taking up that screen time. But a huge unprecedented investment is being made into the film industry by a rapidly expanding number of government and private film production companies, such as the $1 billion-funded Imagenation. Just who is training, educating, and developing the workforce to sustain such an industry in a country that does not have a history in film, neither as a mode of expression nor as a business? This article examines the growing higher education visual communications education and programs in the United Arab Emirates in light of the cultural, social and financial opportunities and constraints that are a part of the UAE.
Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement
Public Relations Review, 2019
This study aimed to examine the effects of awareness of paid endorsements by social media influen... more This study aimed to examine the effects of awareness of paid endorsements by social media influencers on followers’ cognitive persuasion knowledge (ad recognition), attitudinal persuasion knowledge (relationships with the influencer), and behavioral intentions, specifically eWOM intention and purchase intention. Employing an online survey (N = 269), this study found that awareness of paid endorsement relates to ad recognition, which is correlated with purchase and eWOM intentions. We also found that awareness of paid endorsement is correlated with influencer-follower relationship, which is associated with purchase and eWOM intentions. However, ad recognition does not affect influencer-follower relationship. Implications for public relations theory, practice, and policy are discussed.
The role of corporate social responsibility (CSR) and its internal communication in predicting employee engagement: Perspectives from the United Arab Emirates (UAE)
Public Relations Review, 2018
This study examined relationships among employees’ perception of CSR, three models of internal CS... more This study examined relationships among employees’ perception of CSR, three models of internal CSR communication and employee engagement. The findings, based on 516 valid survey responses from employees across different sectors in the United Arab Emirates, revealed that internal communication of CSR, both one-way and two-way symmetrical, predicted employee perceptions of CSR, with two-way asymmetrical communication being a negative predictor; perceptions of CSR predicted employee engagement; social and sustainable dimensions of CSR most strongly predicted social and affective dimensions of employee engagement; and both two-way symmetrical communication of CSR and employee perceptions of CSR strongly predicted employee engagement. Implications for theory and practice are discussed.
Conference papers by Gaelle Duthler
Companies’ Accountability in Sustainability: A Comparative Analysis of SDGs in Five Countries
Communication, Culture and Change in Asia, 2016
Book chapters by Gaelle Duthler
Sustainable Development Goals in the Asian Context, 2017
As global environmental and humanitarian issues exacerbate, leaders and nations are striving hard... more As global environmental and humanitarian issues exacerbate, leaders and nations are striving hard to tackle these challenges at a global level collaboratively. With the setting of the Sustainable Development Goals (SDGs) and its 2030 Agenda, the role of business in economic, social and environmental development has never been more imperative. In fact, companies have connected sustainable development (SD) practices to their own business initiatives. To support this trend, the Organization for Economic Co-ordination and Development (OECD) has recently developed a set of guidelines for the private sector to initiate responsible business practices.
Globally, the trend points to businesses being more accountable, responsible and putting more emphasis on sustainability. Motivations to engage in sustainable practices vary. When companies integrate sustainability into their business, the management of these initiatives needs to be integrated as well. Certain tools and guidelines exist for companies to help support the internal management of sustainability, such as the Global Reporting Initiative (GRI). However, there is little research on how companies formulate their SD goals and objectives, set priorities, and measure the impacts of these initiatives. Doing so would increase their transparency and help convey meaningful information to their stakeholders.
This chapter provides a critical analysis of how companies from five different countries integrate SDGs into their business activities. Each of these countries faces different, as well as similar types of sustainability challenges. The five countries that have been included in this research project are: Thailand, the United Arab Emirates, Qatar, Australia, and Malaysia. The authors conclude that the private sector lacks strategy when they plan for integrating sustainability.
Papers by Gaelle Duthler
Twenty years ago, there were barely any movie theaters in the United Arab Emirates, other than a ... more Twenty years ago, there were barely any movie theaters in the United Arab Emirates, other than a handful of rundown theatres showing Bollywood films for the Indian male population. Today, there are cutting edge multiplex theatres playing to packed audiences. Unfortunately, there are virtually no UAE films taking up that screen time. But a huge unprecedented investment is being made into the film industry by a rapidly expanding number of government and private film production companies, such as the $1 billion-funded Imagenation. Just who is training, educating, and developing the workforce to sustain such an industry in a country that does not have a history in film, neither as a mode of expression nor as a business? This article examines the growing higher education visual communications education and programs in the United Arab Emirates in light of the cultural, social and financial opportunities and constraints that are a part of the UAE.
© 2008 Public Relations Society of America A Hierarchical Model for Employee Benefits Communication Based on Media Richness Theory
This report summarizes data stemming from a major research project concerning employee benefits c... more This report summarizes data stemming from a major research project concerning employee benefits communication and considers whether findings extend to other areas of employee communication. Previous reports addressed in detail an HR managers ’ survey and an employee survey. This paper addresses six focus groups, comparing results to salient findings from the two surveys and inquiring whether media richness theory, coupled with a hierarchical view of sequential benefits communication needs, offers a suitable approach to this aspect of employee communication. This report also provides quantitative analysis of benefits communication material for readability and comprehensibility. Focus group results reveal an employee preference for a mixed-media approach to benefits communication, leading to a proposed hierarchical model of channel choice based on category of information conveyed. Employees initially express confidence in their medical benefit option choices, but probing reveals under...
Remote internal crisis communication (RICC) – role of internal communication in predicting employee engagement during remote work in a crisis
Journal of Public Relations Research
An inflator is formed of a container packed with gas generating agents, a device for initiating t... more An inflator is formed of a container packed with gas generating agents, a device for initiating the gas generating reaction of the gas generating agents, injection holes provided in one surface of the container so as to inject the gas generated in the container to the outside therethrough, a plate provided on the one surface of the container in such a manner as to cover the injection holes, and a connecting device for connecting the plate and the container. The connecting device allows the plate to move away from the one surface of the container by a predetermined distance.
Pushing for Gender Equality in Advertising: Gender Role Stereotypes in the United Arab Emirates
Journal of International Consumer Marketing
Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement
Public Relations Review
This study aimed to examine the effects of awareness of paid endorsements by social media influen... more This study aimed to examine the effects of awareness of paid endorsements by social media influencers on followers’ cognitive persuasion knowledge (ad recognition), attitudinal persuasion knowledge (relationships with the influencer), and behavioral intentions, specifically eWOM intention and purchase intention. Employing an online survey (N = 269), this study found that awareness of paid endorsement relates to ad recognition, which is correlated with purchase and eWOM intentions. We also found that awareness of paid endorsement is correlated with influencer-follower relationship, which is associated with purchase and eWOM intentions. However, ad recognition does not affect influencer-follower relationship. Implications for public relations theory, practice, and policy are discussed.
The role of corporate social responsibility (CSR) and internal CSR communication in predicting employee engagement: Perspectives from the United Arab Emirates (UAE)
Public Relations Review
How Similar or Different are We?
Issues and Approaches in Education, 2012
How Similar or Different are We?
Concepts, Methodologies, Tools, and Applications, 2014
A Hierarchical Model for Employee Benefits Communication Based on Media Richness Theory
This report summarizes data stemming from a major research project concerning employee benefits c... more This report summarizes data stemming from a major research project concerning employee benefits communication and considers whether findings extend to other areas of employee communication. Previous reports addressed in detail an HR managers' survey and an employee survey. This paper addresses six focus groups, comparing results to salient findings from the two surveys and inquiring whether media richness theory, coupled with a hierarchical view of sequential benefits communication needs, offers a suitable approach to this aspect of employee communication. This report also provides quantitative analysis of benefits communication material for readability and comprehensibility. Focus group results reveal an employee preference for a mixed-media approach to benefits communication, leading to a proposed hierarchical model of channel choice based on category of information conveyed. Employees initially express confidence in their medical benefit option choices, but probing reveals u...
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Peer Reviewed Journal Articles by Gaelle Duthler
Conference papers by Gaelle Duthler
Book chapters by Gaelle Duthler
Globally, the trend points to businesses being more accountable, responsible and putting more emphasis on sustainability. Motivations to engage in sustainable practices vary. When companies integrate sustainability into their business, the management of these initiatives needs to be integrated as well. Certain tools and guidelines exist for companies to help support the internal management of sustainability, such as the Global Reporting Initiative (GRI). However, there is little research on how companies formulate their SD goals and objectives, set priorities, and measure the impacts of these initiatives. Doing so would increase their transparency and help convey meaningful information to their stakeholders.
This chapter provides a critical analysis of how companies from five different countries integrate SDGs into their business activities. Each of these countries faces different, as well as similar types of sustainability challenges. The five countries that have been included in this research project are: Thailand, the United Arab Emirates, Qatar, Australia, and Malaysia. The authors conclude that the private sector lacks strategy when they plan for integrating sustainability.
Papers by Gaelle Duthler