Imogen Watson is a contributing writer for Adweek, based in North Wales. She has previously written for Creative Review, Campaign, and The Drum.
Beats and Jennie Are Back Together With an Unreleased Song and New Headphones
K-pop superstar Jennie's latest Beats collab features an exclusive track, new headphones, and a pop-up for fans.
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Casper Returns to Advertising With Daymares You Can Finally Sleep Off
Casper hopes to regain momentum with first work from Orchard.
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Goop Kitchen Lands in New York With a Love Letter to the City’s Energy
As Goop Kitchen arrives in New York, it turns its attention to the everyday choreography of New Yorkers balancing work, movement, and meals.
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Dove Built a Vending Machine to Show How Algorithms Flatten Beauty
Dove's vending machine appeared to offer variety but, like social media feeds, only dispensed unreal faces.
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Zendaya’s On Collection Gets a Surreal Spin From Spike Jonze
Spike Jonze directs an ad that visualizes the creative process behind the footwear and apparel collection co-created by Zendaya, On, and stylist Law Roach
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How McDonald’s Became Part of the KPop Demon Hunters Universe
McDonald’s and Wieden+Kennedy worked with the minds behind KPop Demon Hunters to deliver a faithful new chapter for fans.
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Uber Emboldens St Patrick’s Day Partygoers to ‘Irish Exit’ with a Quick Getaway
Uber's St. Patrick's Day campaign encourages people to "Irish exit" via its popular ride.
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Huggies Invites 18 Babies to Poop All Over $500K Worth of Luxury Goods
Huggies' 'Expensive Sh*t' livestream demonstrates how its diapers prevent costly messes.
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Gap Turns Its Spring Campaign Into a Music Video With Young Miko
Gap collaborated with Grammy-nominated Puerto Rican rapper Young Miko to create a music video for its Spring 2026 campaign.
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Brooks Brothers Courts New Generation With Modern Take on Preppy Style
Brooks Brothers' 'Make It Yours' ushers brand into the future while honoring its heritage.
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