Figure 2 – uploaded by Emmanuel Perakakis

Figure 1-1 Internet as a platform of Media consumption is quickly closing the gap to TV

Figure 2-1 This is the first known

Figure 2-3 RCA 630-TS, the first mass-produced TV (1946)

Figure 2-4 An ad for the Zenith &quot;Lazy Bones&quot;. The first TV remote control (1950)

lines that together form the dark band dividing  A more complex form of TV interactivity

1994 (Time Warner Cable History)  Figure 2-8 The box for FSN costed $4500  Figure 2-7 The Full Service Network from

Another important device, which was the first to promise access to the Web on a TV.

as the Samsung Blu-ray Player (Figure 2-12).

Figure 2-12 The Samsung Blu-ray set-top box with Smart TV software (Samsung Electronics America. 2017)

connectivity with an external device, such as a set-top box.

models feature more powerful hardware and better HTMLS web browsers.

schedule (Tanton, 1979). So, naturally one of the first uses of Interactive TV was the  TV station’s web pages. One of the popular uses of Teletext was also to display the TV

dramatically changed the VOD area, by allowing the viewer to watch any video s/he

Figure 2-19 The AccuWeather app for Apple TV  as Web media have taken over. According to Deloitte Media Consumer Survey in the

san use emoticons to express their feelings towards what they are watching, and shar

for quite a while, starting as early as the Atari set-top box back in the 1970s. A Smart

2-22 shows a interactive TV ad from BrightLine.  and targeted advertising for the audience to keep them engaged (AdWeek, 2017). Figure

effectiveness and use the results for  user, Hedonic Use Qualities, which

And the user has to respond in each of these using the following scale:

participants.

female). These expressions vary on the basis of the dimensions ‘pleasantness’ and

Figure 3-5 The Advertising Response Model (ARM) Coneptual Model (Mehta and Purvis,  used can be found in section 3.6.4.

Figure 3-7 The ThreeJS examples website

Figure 3-8 Our User-Centered Approach to improve web UX of Smart TVs  process as applied in this research work.

presses the predefined button it will redirect to

“normal” video commercial

Figure 4-3 Screenshots of the iTVC Landing Microsite/app

4.5 Device Platform Evaluation

indeed, to the 10 seconds threshold to keep the user’s attention (Nielsen, 2004).

Figure 5-1 Our cross-platform Interactive TV ad with Web 3D on different Smart TV devices

Web3D web applications on Smart TVs. The system relies only in the standard web

Figure 5-3 The Web 3D Interactive TV ad prototype  Smart TV devices.

In this chapter we target our third research objective, which is to Assess the current  Chapter 6 - Are Websites Optimised for Mobile

Figure 6-2 Use of desktop, mobile and tablet devices to browse the web

for each platform that were encountered. This was quite often on TV devices.

app or responsive) for each type of device.

Figure 6-6 Breakdown of Responsive, App and Custom adaptation availability of top 50

Figure 7-1 Various Smart TV navigation controllers  7.3.3. The Smart TV User Experience

Figure 7-3 Comparison of the navigational elements between the Deskop and the TV-optimised