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In this chapter we target our third research objective, which is to Assess the current Chapter 6 - Are Websites Optimised for Mobile

Figure 41 In this chapter we target our third research objective, which is to Assess the current Chapter 6 - Are Websites Optimised for Mobile

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CHAPTER 4 - HTML5 TECHNOLOGIES FOR EFFECTIVE CROSS-PLATFORM INTERACTIVE/SMART TV
CHAPTER 4 - HTML5 TECHNOLOGIES FOR EFFECTIVE CROSS-PLATFORM INTERACTIVE/SMART TV
Figure 1-1 Internet as a platform of Media consumption is quickly closing the gap to TV
Figure 1-1 Internet as a platform of Media consumption is quickly closing the gap to TV
Figure 2-1 This is the first known
Figure 2-1 This is the first known
Figure 2-3 RCA 630-TS, the first mass-produced TV (1946)
Figure 2-3 RCA 630-TS, the first mass-produced TV (1946)
Figure 2-4 An ad for the Zenith "Lazy Bones". The first TV remote control (1950)
Figure 2-4 An ad for the Zenith "Lazy Bones". The first TV remote control (1950)
lines that together form the dark band dividing A more complex form of TV interactivity
lines that together form the dark band dividing A more complex form of TV interactivity
sports events, order pay-tv, participate in Figure 2-6 The QUBE Interactive TV remote many real-market products that had seen limited success or, more often, failed opinion polls and voting, etc. The viewers
sports events, order pay-tv, participate in Figure 2-6 The QUBE Interactive TV remote many real-market products that had seen limited success or, more often, failed opinion polls and voting, etc. The viewers
1994 (Time Warner Cable History) Figure 2-8 The box for FSN costed $4500 Figure 2-7 The Full Service Network from
1994 (Time Warner Cable History) Figure 2-8 The box for FSN costed $4500 Figure 2-7 The Full Service Network from
Another important device, which was the first to promise access to the Web on a TV.
Another important device, which was the first to promise access to the Web on a TV.
as the Samsung Blu-ray Player (Figure 2-12).
as the Samsung Blu-ray Player (Figure 2-12).
Figure 2-12 The Samsung Blu-ray set-top box with Smart TV software (Samsung Electronics America. 2017)
Figure 2-12 The Samsung Blu-ray set-top box with Smart TV software (Samsung Electronics America. 2017)
connectivity with an external device, such as a set-top box.
connectivity with an external device, such as a set-top box.
models feature more powerful hardware and better HTMLS web browsers.
models feature more powerful hardware and better HTMLS web browsers.
Note: individuals of any age who use the internet through a connected TV at least once per month Source: eMarketer, June 2014 It is no secret that Smart TVs have yet to without the killer app moment, the Smart 2.4.1 Uses and Applications of Internet on the TV
Note: individuals of any age who use the internet through a connected TV at least once per month Source: eMarketer, June 2014 It is no secret that Smart TVs have yet to without the killer app moment, the Smart 2.4.1 Uses and Applications of Internet on the TV
schedule (Tanton, 1979). So, naturally one of the first uses of Interactive TV was the TV station’s web pages. One of the popular uses of Teletext was also to display the TV
schedule (Tanton, 1979). So, naturally one of the first uses of Interactive TV was the TV station’s web pages. One of the popular uses of Teletext was also to display the TV
dramatically changed the VOD area, by allowing the viewer to watch any video s/he
dramatically changed the VOD area, by allowing the viewer to watch any video s/he
Figure 2-19 The AccuWeather app for Apple TV as Web media have taken over. According to Deloitte Media Consumer Survey in the
Figure 2-19 The AccuWeather app for Apple TV as Web media have taken over. According to Deloitte Media Consumer Survey in the
san use emoticons to express their feelings towards what they are watching, and shar
san use emoticons to express their feelings towards what they are watching, and shar
for quite a while, starting as early as the Atari set-top box back in the 1970s. A Smart
for quite a while, starting as early as the Atari set-top box back in the 1970s. A Smart
2-22 shows a interactive TV ad from BrightLine. and targeted advertising for the audience to keep them engaged (AdWeek, 2017). Figure
2-22 shows a interactive TV ad from BrightLine. and targeted advertising for the audience to keep them engaged (AdWeek, 2017). Figure
effectiveness and use the results for user, Hedonic Use Qualities, which
effectiveness and use the results for user, Hedonic Use Qualities, which
And the user has to respond in each of these using the following scale:
And the user has to respond in each of these using the following scale:
participants.
participants.
Figure 3-3 The AttrakDiff questionnaire's bipolar verbal anchors (Hassenzahl et al., 2003) be excluded from easily accessing to these services. The Interactive Internet TV is also
Figure 3-3 The AttrakDiff questionnaire's bipolar verbal anchors (Hassenzahl et al., 2003) be excluded from easily accessing to these services. The Interactive Internet TV is also
female). These expressions vary on the basis of the dimensions ‘pleasantness’ and
female). These expressions vary on the basis of the dimensions ‘pleasantness’ and
Figure 3-5 The Advertising Response Model (ARM) Coneptual Model (Mehta and Purvis, used can be found in section 3.6.4.
Figure 3-5 The Advertising Response Model (ARM) Coneptual Model (Mehta and Purvis, used can be found in section 3.6.4.
Figure 3-7 The ThreeJS examples website
Figure 3-7 The ThreeJS examples website
Figure 3-8 Our User-Centered Approach to improve web UX of Smart TVs process as applied in this research work.
Figure 3-8 Our User-Centered Approach to improve web UX of Smart TVs process as applied in this research work.
Table 4-2 Platforms for developing interactive TV Ads
Table 4-2 Platforms for developing interactive TV Ads
Table 4-3 Commonly used features of Destination micro-sites also reproduce the 4 features of the “Often” column.
Table 4-3 Commonly used features of Destination micro-sites also reproduce the 4 features of the “Often” column.
presses the predefined button it will redirect to
presses the predefined button it will redirect to
“normal” video commercial
“normal” video commercial
Figure 4-3 Screenshots of the iTVC Landing Microsite/app
Figure 4-3 Screenshots of the iTVC Landing Microsite/app
Table 4-4 Web Standards Compatibility Of The 3 Platforms
Table 4-4 Web Standards Compatibility Of The 3 Platforms
4.5 Device Platform Evaluation
4.5 Device Platform Evaluation
indeed, to the 10 seconds threshold to keep the user’s attention (Nielsen, 2004).
indeed, to the 10 seconds threshold to keep the user’s attention (Nielsen, 2004).
Google TV (on Sony NSZ-GS7 set-top box) Table 4-5 Results of ad performance on different devices
Google TV (on Sony NSZ-GS7 set-top box) Table 4-5 Results of ad performance on different devices
Table 4-6 User Testing results with the 3 devices (Means and STD DEV) 4.7.1 System Usability Scale Score
Table 4-6 User Testing results with the 3 devices (Means and STD DEV) 4.7.1 System Usability Scale Score
Table 4-7 Device-specific APIs compared to Web Standards for developing Interactive TV Commercials
Table 4-7 Device-specific APIs compared to Web Standards for developing Interactive TV Commercials
Figure 5-1 Our cross-platform Interactive TV ad with Web 3D on different Smart TV devices
Figure 5-1 Our cross-platform Interactive TV ad with Web 3D on different Smart TV devices
Table 5-1 Popular Smart TV devices HTMLS and 3D support.
Table 5-1 Popular Smart TV devices HTMLS and 3D support.
Table 5-2 Popular Smart TV Devices max FPS performance for ThreeJS and X3DOM WebGL
Table 5-2 Popular Smart TV Devices max FPS performance for ThreeJS and X3DOM WebGL
Web3D web applications on Smart TVs. The system relies only in the standard web
Web3D web applications on Smart TVs. The system relies only in the standard web
Figure 5-3 The Web 3D Interactive TV ad prototype Smart TV devices.
Figure 5-3 The Web 3D Interactive TV ad prototype Smart TV devices.
Figure 6-2 Use of desktop, mobile and tablet devices to browse the web
Figure 6-2 Use of desktop, mobile and tablet devices to browse the web
for each platform that were encountered. This was quite often on TV devices.
for each platform that were encountered. This was quite often on TV devices.
app or responsive) for each type of device.
app or responsive) for each type of device.
Figure 6-6 Breakdown of Responsive, App and Custom adaptation availability of top 50
Figure 6-6 Breakdown of Responsive, App and Custom adaptation availability of top 50
Table 7-1 Content Delivery Methods on Smart TVs
Table 7-1 Content Delivery Methods on Smart TVs
web site, the UX of website viewing on a Smart TV will be greatly improved.
web site, the UX of website viewing on a Smart TV will be greatly improved.
Figure 7-1 Various Smart TV navigation controllers 7.3.3. The Smart TV User Experience
Figure 7-1 Various Smart TV navigation controllers 7.3.3. The Smart TV User Experience
Table 7-3 Comparison of Smart TV Navigation Devices
Table 7-3 Comparison of Smart TV Navigation Devices
Figure 7-3 Comparison of the navigational elements between the Deskop and the TV-optimised
Figure 7-3 Comparison of the navigational elements between the Deskop and the TV-optimised
Table 7-4 Features and Technical Characteristis of Tested Smart TV Devices
Table 7-4 Features and Technical Characteristis of Tested Smart TV Devices
Table 7-7 Likability Questions Responses (Means and Std Dev) Table 7-6 Usability Questions Responses (Means and Std Dev) Table 7-8 SUS Questionnaire Results for each version (R- Responsive/NR= Non-Responsive) and SUS Score (Means)
Table 7-7 Likability Questions Responses (Means and Std Dev) Table 7-6 Usability Questions Responses (Means and Std Dev) Table 7-8 SUS Questionnaire Results for each version (R- Responsive/NR= Non-Responsive) and SUS Score (Means)
Table 7-9 Completion Time For Each Task/Version (R- Responsive/NR= Non-Responsive) in Seconds (Means and Std Dev)
Table 7-9 Completion Time For Each Task/Version (R- Responsive/NR= Non-Responsive) in Seconds (Means and Std Dev)
Table 8-1 Problems of Desktop Websites when Used on TV and Solutions with Proposed Responsive Design Method
Table 8-1 Problems of Desktop Websites when Used on TV and Solutions with Proposed Responsive Design Method
Related topics:
Computer ScienceInternet TelevisionResponsive Web DesignSmart Tv
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