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Conceptual framework of the online shopping experience (OSE). Table 2

Table 2 Conceptual framework of the online shopping experience (OSE). Table 2

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A literature review: a synthesis on consumption, shopping and online experiences. Table 1
A literature review: a synthesis on consumption, shopping and online experiences. Table 1
31 people interviewed through 4 focus groups (details). Table 3 subsequently (e.g., Hoffman and Novak, 2009). Because of the exploratory nature of this research, a qualitative research metho- dology has been chosen; thirty-one people were interviewed in four focus groups. The sampling of these people does not claim to be seminal article (1972) is based on the interviews of thirty people, and Pace's analysis on online flow experience (2004) is based on semi-structured, in-depth interviews that focus on building rather than testing a theory. The constituent constructs can be tested
31 people interviewed through 4 focus groups (details). Table 3 subsequently (e.g., Hoffman and Novak, 2009). Because of the exploratory nature of this research, a qualitative research metho- dology has been chosen; thirty-one people were interviewed in four focus groups. The sampling of these people does not claim to be seminal article (1972) is based on the interviews of thirty people, and Pace's analysis on online flow experience (2004) is based on semi-structured, in-depth interviews that focus on building rather than testing a theory. The constituent constructs can be tested
Results: Dimensions, components and characteristics of the online shopping experience (OSE).
Results: Dimensions, components and characteristics of the online shopping experience (OSE).
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