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something different, catchy and fresh for the audience view.

Figure 32 something different, catchy and fresh for the audience view.

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Plate 1.1; Khaldi and his dancing goats, a drawing from modern French artist. Retrieved from e-book by William H. Ukers, (1922) All About C offee, October 30, 2010. himself has blessed coffee and declared it a truly Christian beverage.’ The first coffee house was opened in Constantinople (1554) and coffee
Plate 1.1; Khaldi and his dancing goats, a drawing from modern French artist. Retrieved from e-book by William H. Ukers, (1922) All About C offee, October 30, 2010. himself has blessed coffee and declared it a truly Christian beverage.’ The first coffee house was opened in Constantinople (1554) and coffee
Plate 1.2: Coffee shops politician of London, 17" century. Plate 1.3: The Café De Paris in 1843. Both plates are retrieved from e-book by William H. Ukers, (1922) All About C offee, October 30, 2010.
Plate 1.2: Coffee shops politician of London, 17" century. Plate 1.3: The Café De Paris in 1843. Both plates are retrieved from e-book by William H. Ukers, (1922) All About C offee, October 30, 2010.
Plate 1.4: Coffea arabica plants, extracted from http://www.coffee4dummies.com/articles/coffee_species, November 4, 2010. of the automobile industry supported rubber estates rather than coffee plantations. more suitable as the main crop since the high demand for rubber due to development with non-profit coffee production and the colonial powers decided that rubber is
Plate 1.4: Coffea arabica plants, extracted from http://www.coffee4dummies.com/articles/coffee_species, November 4, 2010. of the automobile industry supported rubber estates rather than coffee plantations. more suitable as the main crop since the high demand for rubber due to development with non-profit coffee production and the colonial powers decided that rubber is
Plate 1.6: Coffea robusta cherry, extracted from http: //www.coffee4dummies.com/articles/coffee_species, November 4, 201
Plate 1.6: Coffea robusta cherry, extracted from http: //www.coffee4dummies.com/articles/coffee_species, November 4, 201
Plate 1.8: First handbill in colours for package coffee about 1872, retrieved from e-book by William H. Ukers, (1922) All About C offee, October 30, 2010. ownership that can be exploited by capitalism. branding has become a powerful tool that can relate towards human feeling of
Plate 1.8: First handbill in colours for package coffee about 1872, retrieved from e-book by William H. Ukers, (1922) All About C offee, October 30, 2010. ownership that can be exploited by capitalism. branding has become a powerful tool that can relate towards human feeling of
Plate 1.6: McDonald’s logo in China. Retrieved from http: //www.treehugger.com/files/2006/06/mcdonalds_teams.php, November 4, 2010. able to turn into a very reliable brand presenter.
Plate 1.6: McDonald’s logo in China. Retrieved from http: //www.treehugger.com/files/2006/06/mcdonalds_teams.php, November 4, 2010. able to turn into a very reliable brand presenter.
Plate 1.7: The old Starbucks logo, with controversial siren in the middle. Retrieved from http: //blogs.starbucks.com/blogs/customer/archive/2008/12/31/starbucks-coffee-tea-and- spices.aspx, November 4, 2010. Plate 1.8: The current Starbucks logo, simplified. Retrieved from http: //www.ibj.com/property- lines/2010/05/03/starbucks-closing-at-conseco-fieldhouse/PA RA M S/post/19704, November 4, 2010 international. changes occurs to create more reproducible Starbucks design in order to go the centre of their logo. Thus, the old, original logo is using unattractive colour and
Plate 1.7: The old Starbucks logo, with controversial siren in the middle. Retrieved from http: //blogs.starbucks.com/blogs/customer/archive/2008/12/31/starbucks-coffee-tea-and- spices.aspx, November 4, 2010. Plate 1.8: The current Starbucks logo, simplified. Retrieved from http: //www.ibj.com/property- lines/2010/05/03/starbucks-closing-at-conseco-fieldhouse/PA RA M S/post/19704, November 4, 2010 international. changes occurs to create more reproducible Starbucks design in order to go the centre of their logo. Thus, the old, original logo is using unattractive colour and
Plate 1.9: Wi-fi usage is very common in urban kopitiams or local coffee shops. Retrieved from http: //officekami.blogspot.com, November 4, 2010. As capitalism has created greater demand for better life, higher-class status and
Plate 1.9: Wi-fi usage is very common in urban kopitiams or local coffee shops. Retrieved from http: //officekami.blogspot.com, November 4, 2010. As capitalism has created greater demand for better life, higher-class status and
Plate 2.1: Chinese coffee shop illustration circa 1950s, retrieved from http: //yamashitariki.blogspot.com/2008_01_01_archive.html, October 13, 2010.
Plate 2.1: Chinese coffee shop illustration circa 1950s, retrieved from http: //yamashitariki.blogspot.com/2008_01_01_archive.html, October 13, 2010.
Plate 2.2; A scenery from a traditional coffee shop, Kluang Station. Retrieved from http://www.soshiok.com/article/13017, October 26, 2010.
Plate 2.2; A scenery from a traditional coffee shop, Kluang Station. Retrieved from http://www.soshiok.com/article/13017, October 26, 2010.
Plate 2.5: Interior of Old Town Kopitiam, retrieved from http: //www.ifranchisemalaysia.com/oldtown-white-coffee-franchise-business-opportunity html October 28, 2010.
Plate 2.5: Interior of Old Town Kopitiam, retrieved from http: //www.ifranchisemalaysia.com/oldtown-white-coffee-franchise-business-opportunity html October 28, 2010.
Plate 2.6: Old Town Kopitiam, front view. Retrieved from http: //ipohnkinta.blogspot.com/2007/09/kopi-tiam-white-coffee-and-old-town.html, November 4, 2010. However, this sees as unhealthy competition among kopitiams and coffee
Plate 2.6: Old Town Kopitiam, front view. Retrieved from http: //ipohnkinta.blogspot.com/2007/09/kopi-tiam-white-coffee-and-old-town.html, November 4, 2010. However, this sees as unhealthy competition among kopitiams and coffee
Plate 2.7; The way coffee and food serve in traditional kopitiam. Retrieved from http://www.feedmelah.com/ November 11, 2010.
Plate 2.7; The way coffee and food serve in traditional kopitiam. Retrieved from http://www.feedmelah.com/ November 11, 2010.
Table 4.1: Age group which participate in the data collection
Table 4.1: Age group which participate in the data collection
Figure 4.4: Chart of local coffee brand knowledge
Figure 4.4: Chart of local coffee brand knowledge
Table 4.3: Correspondents knowledge about local coffee brand Cross tabulation Referring to table 4.3, the main finding is most of the correspondents do
Table 4.3: Correspondents knowledge about local coffee brand Cross tabulation Referring to table 4.3, the main finding is most of the correspondents do
Table 4.5: Correspondents knowledge about imported coffee brand Cross tabulation data would be 54 correspondents. Only four working correspondents and nine of the
Table 4.5: Correspondents knowledge about imported coffee brand Cross tabulation data would be 54 correspondents. Only four working correspondents and nine of the
Figure 4.6: Imported coffee brand knowledge percentage chart students did not aware of imported coffee brand. This shows that most of the
Figure 4.6: Imported coffee brand knowledge percentage chart students did not aware of imported coffee brand. This shows that most of the
Figure 4.8: Authenticity of brand chart that can be made from the data obtain is audience do think that logo and authenticity
Figure 4.8: Authenticity of brand chart that can be made from the data obtain is audience do think that logo and authenticity
Authenticity of brand through logo analysis
Authenticity of brand through logo analysis
Figure 4.9: Pride of using branded product chart Pride feeling in using branded product analysis
Figure 4.9: Pride of using branded product chart Pride feeling in using branded product analysis
Table 4.10: Pride when using branded product Cross tabulation
Table 4.10: Pride when using branded product Cross tabulation
Table 4.11: Preference to hang out in branded coffee shop or local Cross tabulation Preference of hang out in branded coffee shop analysis
Table 4.11: Preference to hang out in branded coffee shop or local Cross tabulation Preference of hang out in branded coffee shop analysis
discussed in detail in the next chapter.
discussed in detail in the next chapter.
Table 4.15: Necessarily of brand application Cross tabulation
Table 4.15: Necessarily of brand application Cross tabulation
is fundamental of brand awareness among Malaysian audience. from working group. This analysis shows that 83% of sampling is agrees on brand
is fundamental of brand awareness among Malaysian audience. from working group. This analysis shows that 83% of sampling is agrees on brand
Table 4.17: Corporate colour for local coffee shop or kopitiam Cross tabulation Corporate colour selection analysis
Table 4.17: Corporate colour for local coffee shop or kopitiam Cross tabulation Corporate colour selection analysis
Plate 4.18: Corporate colour preference by percentage chart
Plate 4.18: Corporate colour preference by percentage chart
Plate 4.20: Imitation issue bar chart method that applies on local urban coffee shops or kopitiams.
Plate 4.20: Imitation issue bar chart method that applies on local urban coffee shops or kopitiams.
Plate 4.22: Logo identifying in bar chart
Plate 4.22: Logo identifying in bar chart
Warm feeling created by using earth tone colour analysis
Warm feeling created by using earth tone colour analysis
Plate 4.24: Warm feeling created by earth tone colour bar chart homey feeling in coffee shop or kopitiam.
Plate 4.24: Warm feeling created by earth tone colour bar chart homey feeling in coffee shop or kopitiam.
Table 4.25: Correspondent on multiethnic coffee culture Cross tabulation Multiethnic coffee culture analysis
Table 4.25: Correspondent on multiethnic coffee culture Cross tabulation Multiethnic coffee culture analysis
Plate 4.25: Bar chart on multiethnic coffee culture to history of emergence of these two countries. Branding affect cause by social change analysis
Plate 4.25: Bar chart on multiethnic coffee culture to history of emergence of these two countries. Branding affect cause by social change analysis
Plate 4.27: Branding affect bar chart does have affected on branding in local coffee shop or kopitiam.
Plate 4.27: Branding affect bar chart does have affected on branding in local coffee shop or kopitiam.
Table 4.28: Correspondent on popular lifestyle of coffee culture C ross tabulation Popular lifestyle of coffee culture analysis
Table 4.28: Correspondent on popular lifestyle of coffee culture C ross tabulation Popular lifestyle of coffee culture analysis
Appendix 1: The Malay Mail article dated J uly 25, 1932 titled C offee G rowing in Malaya (page one)
Appendix 1: The Malay Mail article dated J uly 25, 1932 titled C offee G rowing in Malaya (page one)
Appendix 1: The Malay Mail article dated J uly 25, 1932 titled C offee Growing in Malaya (page two)
Appendix 1: The Malay Mail article dated J uly 25, 1932 titled C offee Growing in Malaya (page two)
Appendix 2: Petition regarding the establishment of a coffee shop in Holland Street dated on February 23, 1895 (page two)
Appendix 2: Petition regarding the establishment of a coffee shop in Holland Street dated on February 23, 1895 (page two)
Appendix 3: Coffee shop Trade Memorandum submitted by Mr. H.C. Shrubsole, Manager for Malaya, North Borneo and Sarawak of the Nestle and Anglo-Swiss Condendse Milk Company, dated on J uly 4, 1933 (page one)
Appendix 3: Coffee shop Trade Memorandum submitted by Mr. H.C. Shrubsole, Manager for Malaya, North Borneo and Sarawak of the Nestle and Anglo-Swiss Condendse Milk Company, dated on J uly 4, 1933 (page one)
Related topics:
Coffee Culture
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