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*p<0.05 **p<0.01 ***p<0.001 ns: non-significant Note: Solid lines represent direct effects not affected by moderation hypotheses; Dashed lines represent no significant differences in the moderating effects; Bold solid line represents a significant moderating effect (the direct influence is reinforced); Bold dashed line represents a significant moderating effect (the direct influence is diminished).

Figure 5 *p<0.05 **p<0.01 ***p<0.001 ns: non-significant Note: Solid lines represent direct effects not affected by moderation hypotheses; Dashed lines represent no significant differences in the moderating effects; Bold solid line represents a significant moderating effect (the direct influence is reinforced); Bold dashed line represents a significant moderating effect (the direct influence is diminished).

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Table 1
Table 1
The proposed model, based on a hedonic-utilitarian approach, combines crucial utilitarian variables (perceived ease of use and perceived usefulness), a hedonic variable (perceived enjoyment), and consumer satisfaction, to achieve a better understanding of continuance intention to use social mobile Apps. In addition, user experience plays a crucial role in bridging the separate stages of pre and post adoption of technologies (Kim and Kim, 2014) and, as a consequence, it promotes IS continuance intention usage (Amoroso and Lim, 2017; Tam et al., 2018). Therefore, we include user experience as a control variable that could affect the continuance intention to use the mobile Apps. Furthermore, as Note: Solid lines represent direct effects; dashed lines represent moderating effects.
The proposed model, based on a hedonic-utilitarian approach, combines crucial utilitarian variables (perceived ease of use and perceived usefulness), a hedonic variable (perceived enjoyment), and consumer satisfaction, to achieve a better understanding of continuance intention to use social mobile Apps. In addition, user experience plays a crucial role in bridging the separate stages of pre and post adoption of technologies (Kim and Kim, 2014) and, as a consequence, it promotes IS continuance intention usage (Amoroso and Lim, 2017; Tam et al., 2018). Therefore, we include user experience as a control variable that could affect the continuance intention to use the mobile Apps. Furthermore, as Note: Solid lines represent direct effects; dashed lines represent moderating effects.
Validity and reliability.
Validity and reliability.
Table 2 (continued)
Table 2 (continued)
Discriminant validity. Note: Diagonal elements (bold figures) are the squared roots of the AVEs (the variance shared between the constructs and their measures). Off-diagonal ele- ments are the inter-construct correlations; all these correlations are significant to a level of 0.01. CIU= Continuance intention to use; ENJOY = Enjoyment; UEX: User experience; PEOU: Perceived ease of use; PU: Perceived usefulness; SAT: Satisfaction.
Discriminant validity. Note: Diagonal elements (bold figures) are the squared roots of the AVEs (the variance shared between the constructs and their measures). Off-diagonal ele- ments are the inter-construct correlations; all these correlations are significant to a level of 0.01. CIU= Continuance intention to use; ENJOY = Enjoyment; UEX: User experience; PEOU: Perceived ease of use; PU: Perceived usefulness; SAT: Satisfaction.
**y<0.01 ***p<0.001; n.s: non-significant Note: Solid lines represent direct effects not affected by moderation hypotheses; Dashed lines represent no significant differences in the moderating effects; Bold solid line represents a significant moderating effect (the direct influence is reinforced); Bold dashed line represents a significant moderating effect (the direct influence is diminished).
**y<0.01 ***p<0.001; n.s: non-significant Note: Solid lines represent direct effects not affected by moderation hypotheses; Dashed lines represent no significant differences in the moderating effects; Bold solid line represents a significant moderating effect (the direct influence is reinforced); Bold dashed line represents a significant moderating effect (the direct influence is diminished).
APPENDIX 1. Information summary of the two social mobile Apps Barnes, S.J., 2011. Understanding use continuance in virtual worlds: empirical test of a research model. Inf. Manag. 48 (8), 313-319. References
APPENDIX 1. Information summary of the two social mobile Apps Barnes, S.J., 2011. Understanding use continuance in virtual worlds: empirical test of a research model. Inf. Manag. 48 (8), 313-319. References
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Social Media MarketingMobile appsPerceived Ease of Use
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