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H9: There is no significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based ambience of the store. binomial test significant value (for the two comes 0.000. Therefore the null hypothesis and it is inferred that there is significan among consumers’ preference for organized and traditional retail store based on ambien At suggests majority of the consumers erence to organized retail store based on the pre ambience of store. So, it can be concluded t he consumers prefer organized retail store based on of t am With the test proportion value o the same time the observed propor 50%, the tailed test) is rejected difference retail store ce of store. ions value 89%) give bience of the store. hat majority

Table 8 H9: There is no significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based ambience of the store. binomial test significant value (for the two comes 0.000. Therefore the null hypothesis and it is inferred that there is significan among consumers’ preference for organized and traditional retail store based on ambien At suggests majority of the consumers erence to organized retail store based on the pre ambience of store. So, it can be concluded t he consumers prefer organized retail store based on of t am With the test proportion value o the same time the observed propor 50%, the tailed test) is rejected difference retail store ce of store. ions value 89%) give bience of the store. hat majority

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Table: 1: Consumers’ Preference for Organized or Traditional Retail Store vs. Comparison Parameters The frequency distribution table (Table 5.20) shows that majority of the consumers prefer the organized retail stores than the traditional retail stores on the basis of the identified comparative parameters namely, proximity of location, parking, range of products, price, noninterference, courtesy of employees, accuracy of weights. Whereas around 50%* of the consumers prefer both the organized retail stores and the traditional retail stores on the basis of the identified comparative parameters namely, time taken for billing, personal consideration, home delivery.
Table: 1: Consumers’ Preference for Organized or Traditional Retail Store vs. Comparison Parameters The frequency distribution table (Table 5.20) shows that majority of the consumers prefer the organized retail stores than the traditional retail stores on the basis of the identified comparative parameters namely, proximity of location, parking, range of products, price, noninterference, courtesy of employees, accuracy of weights. Whereas around 50%* of the consumers prefer both the organized retail stores and the traditional retail stores on the basis of the identified comparative parameters namely, time taken for billing, personal consideration, home delivery.
With the test proportion value of 50%, the binomial test significant value (for the two tailed test) comes 0.000. Therefore the null hypothesis is rejected and it can be noticed that there is significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based on parking. On the contrary, the observed proportions value indicates majority of the consumers (88%) give preference to organized retail store based on the price. Hence the analysis suggests that majority of the The binomial test significant value (for the two tailed test) is 0.000, where the test proportion value is 50%. Hence the null hypothesis is rejected, and it is obvious that there is significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based on proximity of location. At the same time the observed proportions value suggests majority of the consumers (79%) give preference to organized retail store based on the proximity of location. Thus, it may be concluded that majority of the consumers prefer organized retail store based on proximity of location.
With the test proportion value of 50%, the binomial test significant value (for the two tailed test) comes 0.000. Therefore the null hypothesis is rejected and it can be noticed that there is significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based on parking. On the contrary, the observed proportions value indicates majority of the consumers (88%) give preference to organized retail store based on the price. Hence the analysis suggests that majority of the The binomial test significant value (for the two tailed test) is 0.000, where the test proportion value is 50%. Hence the null hypothesis is rejected, and it is obvious that there is significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based on proximity of location. At the same time the observed proportions value suggests majority of the consumers (79%) give preference to organized retail store based on the proximity of location. Thus, it may be concluded that majority of the consumers prefer organized retail store based on proximity of location.
H3: There is no significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based on range of products.
H3: There is no significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based on range of products.
H4: There is no significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based on time taken for billing.
H4: There is no significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based on time taken for billing.
H5: There is no significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based on noninterference. The binomial test significant value (for the two tailed test) is 0.000, where the test proportion is 50%.
H5: There is no significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based on noninterference. The binomial test significant value (for the two tailed test) is 0.000, where the test proportion is 50%.
H6: There is no significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based on courtesy of employees. In case of courtesy of employees, keeping the test proportion value of 50%, the binomial test significant value (for the two tailed test) comes 0.000. Hence the null hypothesis is rejected and therefore, there is significant difference among consumers’ preference for organized retail store and traditional retail store based on courtesy of employees. On the contrary, the observed proportions value indicates majority of the consumers (89%) give preference to organized retail store based on the courtesy of employees. Therefore, it is evident that majority of the consumers prefer organized retail store based on courtesy of employees.
H6: There is no significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based on courtesy of employees. In case of courtesy of employees, keeping the test proportion value of 50%, the binomial test significant value (for the two tailed test) comes 0.000. Hence the null hypothesis is rejected and therefore, there is significant difference among consumers’ preference for organized retail store and traditional retail store based on courtesy of employees. On the contrary, the observed proportions value indicates majority of the consumers (89%) give preference to organized retail store based on the courtesy of employees. Therefore, it is evident that majority of the consumers prefer organized retail store based on courtesy of employees.
Here the observed proportions value suggests majority of the consumers (87%) prefer to organized retail store based on the accuracy of weights. Though the binomial test significant value (for the two tailed test) is 0.000, keeping the test proportion is 50%. Hence the hypothesis is rejected, thus it is clear that there is significant difference among consumers’ preference for organized retail store and traditional retail store based H8. There is no significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based on accuracy of weights.
Here the observed proportions value suggests majority of the consumers (87%) prefer to organized retail store based on the accuracy of weights. Though the binomial test significant value (for the two tailed test) is 0.000, keeping the test proportion is 50%. Hence the hypothesis is rejected, thus it is clear that there is significant difference among consumers’ preference for organized retail store and traditional retail store based H8. There is no significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based on accuracy of weights.
H1I: There is no significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based on personal consideration. Based on personal consideration, the binomial test significant value (for the two tailed test) comes 0.017, taking the test proportion value of 50%. Hence, the null hypothesis may be accepted at lower level and thus it can be concluded that there is no significant difference among consumers’ preference for organized retail store and traditional retail store based on based on personal consideration. From the observed proportions value it is clear that 46% of the consumers give preference to organized retail store based on the personal consideration. Hence it is clear that based on personal consideration, roughly equal number (50%) of consumers prefer organized retail store and traditional retail store.
H1I: There is no significant difference in the proportions of consumers for the preference of organized retail store and traditional retail store based on personal consideration. Based on personal consideration, the binomial test significant value (for the two tailed test) comes 0.017, taking the test proportion value of 50%. Hence, the null hypothesis may be accepted at lower level and thus it can be concluded that there is no significant difference among consumers’ preference for organized retail store and traditional retail store based on based on personal consideration. From the observed proportions value it is clear that 46% of the consumers give preference to organized retail store based on the personal consideration. Hence it is clear that based on personal consideration, roughly equal number (50%) of consumers prefer organized retail store and traditional retail store.
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BusinessMarketingRetail IndustryRetail marketOrganized Retailing
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