There is a severe lack of representation of Mexican American artists in important American institutions. This, coupled with the hindrance of identity politics and a resistance to diversity, have made the art market for Mexican Americans...
moreThere is a severe lack of representation of Mexican American artists in important American institutions. This, coupled with the hindrance of identity politics and a resistance to diversity, have made the art market for Mexican Americans practically non-existent. In 1994, the Smithsonian Institution created a Latino Task Force and recognized 148 years of neglect. Raul Yzaguirre, the Chican@ activist and chair for the task force explains, “when it came to the presentation of the culture and achievements…we simply do not exist.” Not only did the exclusion of Latin@ artists and curators alienate audiences of Mexican descent, but also Mexican American artists because they could not “see [themselves] as contributors to this nation.”
Considering the influence the Mexican muralists had on American modernism in the 1920s-1940s, the omission is surprising. Currently the US population includes close to 55 million people of Latin@ descent — Mexican Americans account for more than half of this number at 64 percent — shifting the majority in areas of the American Southwest. Although the artists of the Chican@ Rights Movement of the 1960s and 1970s challenged the status quo and began to forge their way into the mainstream art world, this task is left incomplete, in large part because they are missing a supporting art ecology of dedicated historians, curators, museum directors, gallery owners, and collectors.
This paper is largely informed by the research of art historians George Vargas and Adriana Zavala, who tie the status of the art market of Mexican Americans to a lack of education on the topic. In her comprehensive 2013 study titled “Trajectories in Academic Discourse: Absenting the Latino in the so-called ‘Latin Boom,” Zavala found that in a ten year period between 2002-2012 there was a 400% growth in the number of doctoral dissertations produced focusing on Latin American topics. However, when focusing on the Latin@ art subgroup, research did not exist, which she attributes to “the difficulty of finding encouragement and mentorship within departments of art history.” In conclusion, recommendations are made for teachers, museum educators, and galleries to employ research and educational methods that would reposition Mexican American art and help grow its market and collectorship.