Background Τhe Baby Buddy Cyprus webapp was co-created with parents and health professionals within a Participatory Action Research framework. Baby Buddy can support the educational role of mother-child healthcare providers (HP); however,...
moreBackground Τhe Baby Buddy Cyprus webapp was co-created with parents and health professionals within a Participatory Action Research framework. Baby Buddy can support the educational role of mother-child healthcare providers (HP); however, antenatal education (AE) may be currently perceived as a formal activity within the physical space of the antenatal class. We aimed to gain an understanding of in uences on midwives engaging in an educational role during routine appointments and propose, on the basis of the 'behaviour diagnosis', a potential intervention using the Behaviour Change Wheel (BCW) framework. Methods This is a formative research study guided by the COMB model and related Theoretical Domains Framework (TDF). Complimentary methods were used to collect information from in-training and registered midwives: focus group (N = 11), questionnaire survey (N = 24) and Nominal Group Technique during workshops (N = 40). Deductive content analysis of qualitative data and quantitative survey analysis, tapping on 6 COMB and 14 TDF domains, guided the design of a multicomponent intervention. Results AE is viewed as a core function of the professional role, yet neither supported nor prioritized by current practices. Problematic areas relate to organizational context, such as weak interprofessional collaboration and lack of policy, protocols and resources. In addition, medicalization of birth and related socio-cultural norms, pertaining to users and providers, are sustaining alienation of the midwife and conditions of power dynamics. AE was perceived as a means to enhance the autonomy of the profession but there are might be issues with procedural knowledge and the need for skill development was identi ed. Several intervention functions were identi ed as promising, however cognitive re-framing through strategic communication and modelling may also be needed both in terms of providing "credible models" for the role itself as well as re-framing AE through the concept of "making every contact count". Conclusions AE is currently perceived to be a 'bad t' with routine practice. The study proposed an intervention to enhance midwives' educational role and professional identity, while embedding Baby Buddy in clinical practice to facilitate the process. In addition to designing a theory-driven research-informed potential intervention, the process functioned as a participatory learning experience through collective re ection. Contribution To The Literature Digital tools and resources have the potential to transform antenatal education but only if adopted by healthcare providers as part of everyday clinical practice. Several barriers to being an effective educator have been described; yet, previous studies do not always incorporate an explicit process of translating the ndings into designing an intervention to affect change. This study describes all the stages of the Behaviour Change Wheel process from using mixed-methods to diagnose the issue among midwives in Cyprus to intervention mapping. Guided by Participatory Action Research, the process was also instrumental in cultivating a new shared awareness of the issue. Background The transition to parenthood is a "window of opportunity" for the establishment of health-promoting behaviours. The goal of antenatal education (AE) is to support expectant parents through this life-changing event [1, 2]. "Traditional" approaches to AE include structured programmes, of various duration and content, often in group sessions, mainly focusing on preparation for childbirth. Attendance is not always high; in Cyprus, only one in three women attend classes [3, 4]. Furthermore, their effectiveness has been questioned in terms of whether they address the real needs of expectant parents [5-8] and their inclusiveness with evidence of inequalities in access and outcomes [9-11]. While every contact with a healthcare provider can be a "teachable moment" [12], these encounters may not be as rewarding and the experience can be dependent on the quality of the user-provider communication [13, 14]. The WHO recommendations (2016) for a positive pregnancy experience and optimal maternal and newborn health refer to "Respectful Maternity Care" [15]. The framework recognizes informational and emotional support as a prerequisite, provided "by knowledgeable, supportive and respectful health-care practitioners with good clinical and interpersonal skills within a well-functioning health system". A range of reasons have been previously described as to why healthcare providers may not be actively engaging with expectant parents in an educational capacity during appointments, such as time and resource constraints but also lack of con dence in skills and competences [16-18]. New technologies are playing an increasingly important role and digital innovation can assist in the education role [19]. Baby Buddy Forward is a Participatory Action Research programme which assessed the cross-cultural transferability of the Baby Buddy app from the UK to Cyprus. The Baby Buddy Cyprus webapp was co-created through an iterative approach with the participation of over 800 parents-to-be and health professionals. Other than widening opportunities to evidence-based information, Baby Buddy offers a complimentary tool to assist healthcare providers in their educational role. However, the impact of digital technologies can only be maximized when embedded in local care pathways. Aim This formative study aims to (a) gain an understanding as to why midwives in Cyprus may not be actively engaging in an educational capacity during routine appointments and (b) propose an intervention guided by the Behaviour Change Wheel. While the issue concerns all maternal-child healthcare providers, antenatal education is a core part of midwives' professional role. Methods A range of methods can be utilized in the process of behaviour diagnosis [20]. The study reports on three complementary sources: focus group (study A), questionnaire survey (study B) and participatory learning workshop (study C). In all three, the COMB model and Theoretical Domains Framework (TDF) were adopted for informing data collection and analysis.