Key research themes
1. What are effective user search strategies and behaviors for locating specific information on the Web?
This research area investigates how users approach Web information searching, their success rates, search patterns, duration, step counts, and strategy effectiveness. Understanding these user-centric aspects is vital because Web search involves complex cognitive and technical skills, and user behavior directly impacts search outcomes and frustration levels.
2. How do search engine architectures and algorithms address scalability and efficiency in crawling and indexing vast Web content?
Research under this theme explores the design, implementation, and optimization of crawling architectures and indexing strategies that enable search engines to efficiently gather and organize vast and dynamic Web content. Scaling to billions of pages requires algorithms for distributed crawling, handling AJAX-based dynamic content, load balancing, and incremental updating while improving speed and reliability.
3. What are contemporary techniques in Search Engine Optimization (SEO), ranking algorithms, and semantic search that improve search relevance and page ranking?
This theme encapsulates advanced methodologies for optimizing Web page ranking and retrieval relevance, focusing on both technical page optimization (e.g., page speed, audit rules) and semantic understanding through ontology and knowledge representation. These approaches inform search engines to serve more accurate, relevant, and quality results to users, overcoming shortcomings of simple keyword matching.