Key research themes
1. What drives consumer adoption and user engagement of wearable technologies in health and fitness?
This theme explores the psychological, social, and functional factors influencing consumer adoption and continuous use of wearable technology products, particularly smartwatches and fitness trackers, with a focus on health and fitness monitoring. It is critical as understanding these drivers helps manufacturers and service providers tailor wearable products to enhance user uptake and prolonged engagement, which is essential for market growth and health outcomes.
2. How do technological, infrastructural, and data management capabilities shape the wearable health technology market and its integration with healthcare systems?
This theme addresses the technical enablers and organizational capabilities critical for integrating wearable technologies into healthcare and insurance markets, focusing on data management challenges such as big data analytics, interoperability, and regulatory environments. Understanding these factors is necessary for scaling wearable device adoption to improve health monitoring and personalized care while navigating market expansion and technological complexity.
3. What are the socio-cultural and market awareness factors influencing the adoption and perception of wearable technologies in emerging and developing markets?
This theme investigates how awareness, knowledge gaps, cultural attitudes, and socio-economic factors in emerging markets affect the use and acceptance of wearable technologies. Insights in this area are crucial for tailoring marketing strategies, product design, and policy frameworks to increase adoption, especially where technology diffusion is uneven and consumer trust or familiarity is low.