Key research themes
1. How can USSD technology enhance location-based and context-aware mobile advertising accessible across diverse user devices?
This research focus area investigates the development of location-aware mobile advertising systems that leverage USSD technology to overcome limitations inherent to other platforms like GPS, Bluetooth, JAVA apps, WiFi, and WAP. The motivation is to make mobile advertising universally accessible regardless of device sophistication or network constraints, thereby broadening reach especially in low-resource settings. The key challenge is designing interactive, user-friendly systems using USSD menus combined with SMS for content delivery to enable effective, low-cost, location-based marketing.
2. What are the best approaches for applying USSD to data collection and academic administrative functions to improve accessibility and efficiency?
The theme explores how USSD can be leveraged as a low-cost, inclusive communication channel for data collection and academic administrative services such as student registration and employee leave management. Research focuses on replacing traditional paper-based or web-dependent systems with USSD platforms that are device-independent, faster, cost-effective, and capable of running on all GSM phones, thereby enhancing participation and reducing infrastructural constraints especially in developing regions.
3. How can USSD enable financial and agricultural information services to enhance inclusion for underserved populations?
This research theme addresses utilizing USSD to provide financial services such as banking and fund transfers, and agricultural advisories in underserved or rural regions where smartphone and internet penetration is low. USSD’s compatibility with basic mobile phones and regional language support makes it a critical platform for expanding digital financial inclusion and delivering timely agricultural weather and market information to farmers and tribal communities.