Key research themes
1. How does television content influence adolescent beliefs and behaviors regarding alcohol and sexual activity?
This research area examines the role of television viewing in shaping adolescents' perceptions of alcohol use and sexual behaviors, focusing on the cultivation theory and media's potential to normalize risky behaviors through positive portrayal, which may impact adolescent decision-making and initiation of such behaviors.
2. What are the patterns and implications of substance use depiction in television and music media, and how do they impact youth?
This theme investigates the frequency, context, and valence of substance use portrayals in television programs, reality TV, and music videos, analyzing how these depictions may normalize or glamorize substance use (alcohol, tobacco, drugs) to young viewers, potentially influencing their substance use behaviors and social norms.
3. What are the psychological and behavioral dimensions of excessive or addictive television viewing?
This theme addresses the conceptualization, assessment, and mental health correlates of television addiction and binge-watching behaviors, exploring their similarities with behavioral addictions, underlying psychological traits, and potential consequences on emotional well-being and daily functioning.