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Social Networking Platforms

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lightbulbAbout this topic
Social networking platforms are online services that facilitate the creation, sharing, and exchange of user-generated content and social interactions. They enable individuals to connect, communicate, and collaborate with others, often through profiles, posts, and messaging features, while fostering community engagement and information dissemination.
lightbulbAbout this topic
Social networking platforms are online services that facilitate the creation, sharing, and exchange of user-generated content and social interactions. They enable individuals to connect, communicate, and collaborate with others, often through profiles, posts, and messaging features, while fostering community engagement and information dissemination.

Key research themes

1. How do user characteristics and behaviors influence engagement and platform preference on social networking sites?

This research theme focuses on understanding how demographic factors, personality traits, motivations, and behavioral characteristics affect the use and engagement patterns across different social networking platforms. Insights in this area are crucial for tailoring platform features, improving user experience, and guiding marketing strategies.

by mariam rehman and 
1 more
Key finding: Identified seven direct behavioral characteristics and nine indirect factors influencing SNS use through a systematic mapping of 116 studies, finding that activities on SNS reflect personality traits and user behavior. This... Read more
Key finding: Observed that different Facebook-owned platforms (Facebook, WhatsApp, Instagram) attract distinct user demographic and personality profiles, with younger users more prevalent on Instagram and WhatsApp users more extraverted.... Read more
Key finding: Demonstrated generational differences between Indian Gen Y and Gen Z, with Gen Z using social media more intensively for education, entertainment, shopping, and socialization, whereas information seeking is equal between... Read more
Key finding: Established that age, gender, and social class influence usage patterns across platforms like Instagram, Facebook, and YouTube among young people, with women and younger users favoring Instagram and upper-class youth using... Read more
Key finding: Through focus group analysis in Mexico, identified that online social networks serve varied user motivations including entertainment, communication, and information seeking, which directly influence usage patterns and... Read more

2. What organizational and infrastructural factors define the emergence, legitimacy, and architecture of social networking platforms?

This theme explores social networking sites (SNS) beyond user interaction, framing them as emergent organizational forms with unique infrastructures. Understanding their legitimation processes, business models, and technical architectures is critical for grasping their sustainability, scalability, and influence on digital ecosystems.

by Matthew Weber and 
1 more
Key finding: Applied community ecology theory to show SNS emergence as new organizational forms, highlighting that rapid legitimation is achieved through recognition by adjacent industries and media coverage rather than density growth... Read more
Key finding: Analyzed the economic design elements of Facebook, Twitter, and YouTube, illustrating multi-sided platform business models reliant on indirect network effects, highlighting advertising and third-party applications as... Read more
by seif haridi and 
1 more
Key finding: Proposed a 'social hourglass' infrastructure inspired by Internet layering to aggregate social signals across platforms, addressing challenges in scalability, security, and privacy; highlighted the need for disk layout and... Read more
Key finding: Reinforced the critical role of innovative, scalable, and secure infrastructures for supporting OSN growth, emphasizing anticipated profound impact on web traffic, personal data centralization, and advertising, calling for... Read more
Key finding: Presented qualitative findings on teacher college students' adoption of social network technologies for study-related knowledge sharing, highlighting SNTs' affordances and limitations in educational peer collaboration contexts.

3. How do social networking platforms mediate content regulation, privacy, and security challenges in modern online interactions?

This research theme investigates the challenges social networking platforms face in managing privacy, content moderation—especially hate speech—and security vulnerabilities. Understanding these issues is vital for maintaining user trust, safety, and compliance with human rights standards in an increasingly digital social environment.

Key finding: Introduced a multiparty access control system (MPAC) for OSNs allowing data owners to approve or reject sharing requests of their content by other users, enhancing privacy control over co-owned data and highlighting dynamic... Read more
Key finding: Argued for a human-centered, multistakeholder approach to hate speech moderation on social media, emphasizing the limitations of AI-based global moderation and advocating for localized content rules, expert human moderators,... Read more
Key finding: Revealed security vulnerabilities where Facebook and Twitter allow multiple accounts registered with the same mobile number, but differ in session management and password uniqueness checks, exposing risks of account hijacking... Read more
Key finding: Found that perceived usefulness and enjoyment significantly predict employed job seekers' intention to use SNS for job searches whereas ease of use does not; emphasizing the importance of privacy assurances and enhanced job... Read more
Key finding: Surveyed urban users revealing dual perceptions of SNS impact: while SNS usage supports knowledge growth and business strategies, concerns exist about negative effects including addiction, impact on study and health, and... Read more

All papers in Social Networking Platforms

There are many social networking websites that provide online networking opportunities; all of these platforms require creating an account, then logging in and updating information to maintain a profile. Our research investigates mobile... more
This article explores whether international human rights standards can provide insights into the following questions: who can and should define what constitutes 'hate speech' for online moderation, and how can hate speech be detected and... more
This is an open access article distributed under the terms of the CC BY 4.0 license.
This work analyses how the Portuguese Destination Management Organizations (DMO), working in the tourism area, use the Internet and in particular the tools of Web 2.0/social media in their communication strategies. Tourism, as an economic... more
How to cite Complete issue More information about this article Journal's homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic... more
O objetivo deste artigo é examinar a dinâmica do debate nas plataformas de redes sociais sob a perspectiva da identidade e da ação coletiva. Mais especificamente, buscamos identificar quem foram os atores centrais no Twitter em torno do... more
The didactic experience that follows is framed in the subject of Architectural Preservation (4.5 credits every four months), taught at School of Architecture of the Universitat Politecnica de Valencia in collaboration with the Universitat... more
Among the capabilities distributed by knowledge areas belonging to the studies of Architecture, the capability of being able to express architectural critics is a specific one assigned completely to the Composition area, both by the... more
Among the capabilities distributed by knowledge areas belonging to the studies of Architecture, the capability of being able to express architectural critics is a specific one assigned completely to the Composition area, both by the... more
O objetivo deste artigo é examinar a dinâmica do debate nas plataformas de redes sociais sob a perspectiva da identidade e da ação coletiva. Mais especificamente, buscamos identificar quem foram os atores centrais no Twitter em torno do... more
There are many social networking websites that provide online networking opportunities; all of these platforms require creating an account, then logging in and updating information to maintain a profile. Our research investigates mobile... more
This work analyses how the Portuguese Destination Management Organizations (DMO), working in the tourism area, use the Internet and in particular the tools of Web 2.0/social media in their communication strategies. Tourism, as an economic... more
The didactic experience that follows is framed in the subject of Architectural Preservation (4.5 credits every four months), taught at School of Architecture of the Universitat Politecnica de Valencia in collaboration with the Universitat... more
Social networks, such as, Facebook and YouTube have been used lately as tools to cause social change, to participate in social and political activities, and to tell the entire world about one's attitudes and points of view. They... more
Communities of practice (CoPs) are increasingly capturing the interest of many fields such as business companies, education and organizations. Many CoPs were developed for people who have common interest in healthcare, agriculture and... more
The didactic experience that follows is framed in the subject of Architectural Preservation (4.5 credits every four months), taught at School of Architecture of the Universitat Politecnica de Valencia in collaboration with the Universitat... more
How to cite Complete issue More information about this article Journal's homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic... more
There are many social networking websites that provide online networking opportunities; all of these platforms require creating an account, then logging in and updating information to maintain a profile. Our research investigates mobile... more
There are many social networking websites that provide online networking opportunities; all of these platforms require creating an account, then logging in and updating information to maintain a profile. Our research investigates mobile... more
There are many social networking websites that provide online networking opportunities; all of these platforms require creating an account, then logging in and updating information to maintain a profile. Our research investigates mobile... more
17 pages on professional work I have done and am currently focused on in promoting Internet-based platform network for collaborative innovation and collective intelligence of knowledge resources and tools to assist cities, campuses,... more
Platforms - Networked Model allowes The USERS to create value Firm just provides infrastructure. Key components are Magnet, Toolbox, Matchmaker. 3 approaches to build a business , such as "The Stuff approach" , "The Optimization... more
The didactic experience that follows is framed in the subject of Architectural Preservation (4.5 credits every four months), taught at School of Architecture of the Universitat Politècnica de Valencia in collaboration with the Universitat... more
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