The evolution of Corporate Social Responsibility (CSR) has transformed its role in business, becoming a critical element of corporate strategy rather than a secondary consideration. This shift underscores a growing recognition of the...
moreThe evolution of Corporate Social Responsibility (CSR) has transformed its role in business, becoming a critical element of corporate strategy rather than a secondary consideration. This shift underscores a growing recognition of the corporate obligation to tackle societal along with environmental concerns beyond financial returns. In Indian context, CSR has assumed a unique importance with the Companies Act of 2013 implementation, that mandates CSR spending for qualifying businesses. This regulatory approach aims to institutionalize CSR within corporate operations, promoting sustainable development and aligning business objectives with societal impact.
This literature review examines the implications of mandated CSR in India, with a particular focus on its effects on corporate financial performance (FP). Principal inquiries addressed are: (1) How does mandatory CSR spending influence financial outcomes for Indian companies? (2) Do companies treat CSR as a compliance measure or a strategic investment for long-term gains? (3) Which CSR activities have the most significant impact on financial performance? This study also explores factors moderating CSR-FP relationship, that includes industry, company size, along with CSR implementation quality.
Investigation into CSR-FP nexus has yielded mixed outcomes. Some studies point to positive outcomes, suggesting that CSR efforts can enhance brand reputation, foster customer loyalty, and reduce capital costs, thus strengthening financial performance. Conversely, other studies reveal a more complex interaction, where company characteristics and CSR strategies dictate financial impact. In some cases, the pressure to fulfil mandatory CSR requirements may encourage superficial engagement, limiting the social and financial returns of CSR investments.