Key research themes
1. How do motivational factors and identity development influence reading habits and attitudes in students?
This research area investigates the relationship between student motivation, engagement, reading identity, and reading habits, including how independent reading challenges and supportive instructional environments foster positive attitudes and increased reading volume. Understanding these factors is crucial to designing effective literacy interventions that encourage lifelong reading habits and improve comprehension skills across diverse student populations.
2. What factors influence reading preferences and habits among adults and how do personality traits relate to reading behavior?
This theme explores how adult readers’ preferences and amount of recreational and non-recreational reading relate to personality dimensions, generational cohorts, and socio-cultural factors. It uncovers psychological and demographic predictors of reading content choice, overall reading engagement, and the impact of competing media, thereby informing strategies to tailor reading promotion and literacy advancement programs for varied adult populations.
3. How do digital media and technological changes affect reading attitudes, habits, and critical engagement with texts?
This area examines the transformation of reading in the digital age, analyzing impacts on reading volume, modes (online vs. print), cognitive engagement, and critical thinking. It studies phenomena such as digital distractions, motivation in online reading contexts, extensive reading programs employing digital platforms, and emergent reading cultures (e.g., social media reading), emphasizing the challenges and opportunities posed by digital technologies for literacy development and critical cognition.