Online Content

Satellite systems and the Internet have created a significant alternative that undermines the traditional reporting approach and triggered the search for a new order in mass communication. Instant and interactive data transfer systems have transformed local users into global readers and reporters encouraging a trend of democratization relative to freedom of thought and expression. Content providers and distributors in the traditional news industry which is televisions, magazines, radios, newspapers, online platforms, have a wide range of freedom to reach people. Consumers who use interactive mass communication systems have opportunities to interact with the content that is produced in many different centers. However, in the presence of the media defined as a mechanism that manufactures the consent of people for certain ideas, no matter if they are traditional or novel, people sometimes take the position of a buyer or an activist who takes action for a project and sometimes a part of a group of insusceptible people. People think their consent is their freewill without noticing that it is just a product. They feel a sense of gratitude to the ruling elites without noticing that they are the subjects of a social experiment and under the hypnotic influence of the media. Even though the world societies are getting the same content using the same communication technologies thanks to supranational media companies. Particularly because of content created to convey a message, social differences become more explicit and radical rather than the values in common. That's why conflicts are incited. At the heart of the majority of new media organization debates, the existence of this problematic information lies. This article, which has been prepared with an analytical approach based on a literature review, discusses the theoretical conditions and the possibility of a new supranational media structure that world citizens need as a source of information. The philosophical basis of the supranational media ideal in question is at the heart of cosmopolitan individuals and eternal peace ideals of The Universal Declaration of Human Rights. The present media are unable to produce content that doesn't try to convey a message as it positions individuals as "consumers or user" rather than "people". Here, supranational media depicting theoretical conditions doesn't seek profit. It introduces individuals and cultures with their diverse social layers in the consciousness of being a cosmopolitan. Supranational media's output is based on notions like science, rights and freedoms, the earth, coexistence, and "humanity".

Web 2.0 is a set of Internet-based applications that harness network effects by facilitating collaborative and participative computing. In this research we study the relationship between the use of Web 2.0 in KM and its effect on the tacit knowledge sharing and perceived learning. We also study the effects of KM context variables on these relationships. Our findings shows that use of Web 2.0 for KM can positively affect tacit knowledge sharing and perceived learning.

In this article, social network analysis (SNA) is defined and historical development process is explained. A comprehensive literature search has been conducted for this purpose. SAA is a powerful method that centralizes individuals and their relations, in that the effect of the individual on the social network can be uncovered and the network of individual groups can be evaluated holistically. SNA shows the structural gaps and social capital in institutions, and focuses managers' attention on critical informal networks. Evaluating strategically important networks within an organization, make "invisible" groups visible in the interaction and allows them to work with key groups to facilitate effective collaboration.

In this article, social network analysis (SNA) is defined and historical development process is explained. A comprehensive literature search has been conducted for this purpose. SAA is a powerful method that centralizes individuals and their relations, in that the effect of the individual on the social network can be uncovered and the network of individual groups can be evaluated holistically. SNA shows the structural gaps and social capital in institutions, and focuses managers' attention on critical informal networks. Evaluating strategically important networks within an organization, make "invisible" groups visible in the interaction and allows them to work with key groups to facilitate effective collaboration.

In this article, social network analysis (SNA) is defined and historical development process is explained. A comprehensive literature search has been conducted for this purpose. SAA is a powerful method that centralizes individuals and their relations, in that the effect of the individual on the social network can be uncovered and the network of individual groups can be evaluated holistically. SNA shows the structural gaps and social capital in institutions, and focuses managers' attention on critical informal networks. Evaluating strategically important networks within an organization, make "invisible" groups visible in the interaction and allows them to work with key groups to facilitate effective collaboration.

The rapid developments in communication technologies take effect on the basis of individual as well as a marketing applications. Accordingly, a person benefit from an advetising practices on the point of she / he provide to awareness and theyself introduce to target group as ideally. A personal advertisements has seen to newspapers in the past, with developing of Internet and social networking sites at today. One of the most important of social networking is Facebook. It give to an opportunity of usage at the heart of interactivite to the whole visual, auditory and literary tools to its user as a different from traditional media. Individuals can introduce as effectively to other persons with via user profile and wall on the Facebook.

This) article) investigates) the) role) of) television) on) the) structure) and) organization) of) political) parties) in) the) post)-) communist) Albania.) The) existing) literature) on) political) parties)links)the)structure)of)mass)parties)with)the)written)press,)and)the)structure)of) electoralS) professional) and) cartel) parties) with) the) increasing) influence) of) television.) The) mass) party) is) based) on) the) principle) of) membership.) Among) many) tasks) that) members) had) to) carry) out,) the) dissemination) of) party's) declarations,) statements,) opinions) and) ideology,) through) the) distribution) of) party) press) is) one) of) the) most) important.)The)studies)on)political)parties)have)observed)the)emergence)of)the)catchS all,)electoralSprofessional)and)cartel)party,)in)which)the)party)leaders)have)substituted) the)membership)organizational)network)with)television,)and)thus)minimized)the)role)of) intermediate)party)organs.)In)difference)from)their)counterparts)in)Western)Europe,)in) the) new) established) democracies) of) postScommunist) countries,) political) parties) were) born)in)a)period)characterized)by)a)modern)and)developed)media)which)was)accessible) to)everyone.)Therefore,)the)immediate)access)to)modern)means)of)communication)has) distanced) the) parties) from) the) society) since) the) early) phases) of) their) inceptions,) without)giving)them)the)opportunity)and)necessity)to)organize)territorially.)This)article) analysed)the)techniques)that)have)used)the)Albanian)political)parties)to)communicate) with)their)electorate,)concluding)that)in)the)moment)of)their)creation,)television)could) not)serve)to)the)opposition)parties)as)a)means)of)information.)That)is)why)they)had)to) rely) heavily) on) the) written) press) and) their) membership.) The) opening) of) some) broadcasting)channels,)after)2000,)made)possible)the)access)on)modern)techniques)of) communication,) leading) to) a) minor) role) of) the) press) and) membership.) As) a) result) we) could)say)that)at)the)early)phase)of)democratic)process,)the)political)parties)in)Albania) shared) features) of) the) mass) party) with) a) strong) territorial) penetration,) features) that) started)to)fade)out)when)television)gained)a)more)prominent)role)in)the)organization)of) electoral)campaigns)by)influencing)thus)a)more)contemporary)western)alike)model)of) party)organization.)))

Today, under the affect of market conditions, companies prefer social media channel with the aim of reaching their target population, interacting with their customers directly and expressing their brands more powerfully in the market. Companies are trying to perform new strategies for creating close relationships between brand and customers, while the differentiation attempts of the companies. Nowadays, the Internet phenomenon is one of the most important factors in this regard. People spend most of their times at the computer and internet networks. In the 1990s, with the spread of internet and mobile phones, public relations activities moved to electronic and digital media of mass communication as a one-way by using e-mail, SMS and fax machine tools. In the 2000s, by the development in web area, with the help of 2.0 patches, people can also edit the pages instead of just reading the written pages through the web pages. In todayʹs competitive environment and the developments that followed the progress of technology companies and companies with a progressive web influenced by these developments and the opportunities created by social media, they introduce their products and services and increase customer satisfaction for better uses. PR activities which use Web 2.0 and technological developments in social media environment are called PR 2.0. Throughout the research, PR 2.0 activities within the scope of the contribution of brand awareness through social media, especially in comparison with traditional PR will be discussed. Brands will be examined regarding the brands which are actively using the social media in terms of the public relations and brand awareness. Brands can be listed in four different business sectors such as; Mavi Jeans, Anadolu Efes Pilsen, Garanti Bankası and ETI.

The author's model of the institutional environment of innovative economy is given, the innovation processes and infrastructure institutions at the current stage of formation of innovation economy of the Azerbaijan Republic are being analyzed, and the main problems in development of elements of the institutional environment are identified. Suggestions are related with the possible ways to improve the nstitutional environment of the innovation economy in Azerbaijan.

Media may direct individual or society towards some ideas and actions. Technologic convergence moved broadcasting and publishing into digital media. This study analyzes design characteristics and contents of news web sites in Southern East Europe. Thus, contributions to positive and negative efforts in the context of social cohesion and separation efforts investigated. Some of analyzed features of news sites are medium profile, user profile, membership, news topics, multimedia usage, usage of social media, multilingual publishing/broadcasting.

The objective of this study is to define the notion of mainstream/professional journalism by comparatively exploring the historical conditions of media systems development to contrast it with the infrastructure of political culture and professional culture of the past century in Turkey. After this theoretical background, we implemented a comparative framing analysis of an actual policy debate in the Turkish press to conclude on the changing and not changing conditions that prevail in the politics/media system and culture. In the light of the framing analysis, we found that the current state of the Turkish media system constitutes still a mostly dysfunctional social interaction platform that is caught between media parallelism and tabloidization and represents a largely underdeveloped professionalism that is still insufficient for the development of a civil society. Nonetheless, we found on the other hand that the fundamental values and notion of mainstream media is still represented to make hope for a future development towards a functioning media system.

The aim of this research is to identify local Arabic dialects in texts from social media (Twitter) and link them to specific geographic areas. Dialect identification is studied as a subset of the task of language identification. The proposed method is based on unsupervised learning using simultaneously lexical and geographic distance. While this study focusses on Libyan dialects, the approach is general, and could produce resources to support human translators and interpreters when dealing with vernaculars rather than standard Arabic.

The interactive communication in the artificial environment has widened its limits with the usage of the social media tools and has become an inevitable element of the digital era. The usage of the tools such as social network sharing sites, blogs, e-mail usage, intranet, video conferencing, forums, video sharing sites such as Youtube, music sharing sites, business network sites, cooperative web sites, instant message, vikis, podcasts, training materials sharing, social bookmarking, bookmarking sites ensuring its users to make online news, stories, music, personal publication which take place in the social media tools by the public relations practitioners gradually gains importance in terms of the public relations practitioners.In this study, the place and importance of social media tools with regards to public relations and their role in creating a new public relations process are discussed. Accordingly, an online questionnaire form was prepared and sent via e-mail to the public re...

We present in this paper PADIC, a Parallel Arabic DIalect Corpus we built from scratch, then we conducted experiments on cross-dialect Arabic machine translation. PADIC is composed of dialects from both the Maghreb and the Middle-East. Each dialect has been aligned with Modern Standard Arabic (MSA). Three dialects from Maghreb are concerned by this study: two from Algeria, one from Tunisia, and two dialects from the Middle-East (Syria and Palestine). PADIC has been built from scratch because the lack of dialect resources. In fact, Arabic dialects in Arab world in general are used in daily life con-versations but they are not written. At the best of our knowledge, PADIC, up to now, is the largest corpus in the community work-ing on dialects and especially those concern-ing Maghreb. PADIC is composed of 6400 sentences for each of the 5 concerned dialects and MSA. We conducted cross-lingual ma-chine translation experiments between all the language pairs. For translating to MSA we in-te...

It is ironic to note that worldwide the Internet content in the Arabic language is mere 1%, whereas 5% of the world population speaks Arabic. This speaks of the disproportionate presence of on-line content of Arabic language as compared to other languages which may be due to many reasons including a lack of experts in the field of the Arabic language. This research study will investigate the impact of such Machine Translation (MT) software and TM tools that are widely used by the Arab community for their academic and business purposes. The study aims at finding whether it is possible to bring a paradigm shift from Arabic Localization to Arabic Globalization; hence, facilitating the usage of NLP techniques in the human interface with the computer. For this study; a few machine translation software (e.g. SYSTRAN, IBM Watson) shall be studied for their content and applications, to determine their usage without human intervention and retaining the meaning of the original text.

Health is one of the most important rights of individuals. Because of this, individuals frequently benefit from the mass media as well as health institutions. However, commercial broadcasting and publishing of monopolized media make individuals misinformed; impose upon them and reinforce consumption. In recent years, this kind of unethical journalism approach reflects on not only traditional press, but also the Internet newspapers. This problem has become visible in these channels. From this point of view, the main assumption of this study is "the Internet newspapers as a type of monopolized media pursue a commercial, manipulative, tantalised, alarmist, and consumption-oriented publishing policy in health issues". Accordingly, the aim of this study is to reveal and interpret unethical components in medical news.

This paper describes a method for selecting an appropriate phone set in dialect speech synthesis for a so far undescribed dialect by applying hidden Markov model (HMM) based training and clustering methods. In this pilot study we show how a phone set derived from the phonetic surface can be optimized given a small amount of dialect speech training data.

Rapidly changing information technologies are not only changing the traditional communication channels, but also change the content of the message and the communication environments in which the sender and the receiver of the message meet. In interactive new media tools, one-way communication gives way to product-centric, interactive experiences. Thus, the consumer saves time, has instant knowledge about the product and can experience new experiences in the whole process. Moving to new media is insufficient for the brands, because of increasing competition, raising consumer awareness, understanding consumers of brands, valuing it and being closer. They have to communicate with the consumers via creative designs that take the user experience to the foreground. Brands are looking for the answers about how to reach the target audience, which structure of the services will create the surplus value to the target group, how to communicate with someone togive the right message in the new media. With the integration of computer and mobile communication technologies space limits are disappeared. Since then,  “We will communicate with what content and what experience we offer ” is being asked instead of “ Which vehicle we will run ads / public relations campaigns”. Creative technologies have proposed what to this question and how to apply these solutions are the subjects to be examined. In this study, case study method has been used.  With the augmented reality  infrastructure to create world-class advertising solutions, five Blippar apps have been examined. The future of new media ads and the prospective user experiences with augmented reality apps has been studied.  As a result, five augmented reality advertising campaigns have been analyzed. In this context, how new media ads will go in the future and how they will affect users' experiences have been discussed .

Hızla değişen enformasyon teknolojileri, geleneksel iletişim mecralarını değiştirmekle kalmamakta, mesajın içeriğini ve mesajın göndereni ile alıcılarının buluştuğu iletişim ortamlarını da değiştirmektedir. Yeni medyanın interaktif mecralarında kırılan tek yönlü iletişim, yerini, ürün merkezli, karşılıklı deneyim yaratan platformlara bırakmıştır. Böylelikle tüketici zamandan tasarruf etmekte, ilgili ürün hakkında anında bilgi sahibi olabilmekte ve tüm bu süreçte yeni deneyimler edinebilmektedir. Günümüzde rekabetin güçlenmesi, tüketicilerin bilinçlenmesi, markaların müşterisini anlayan, ona değer veren ve daha yakın konumda olmak istemesi nedeniyle markaların, dijital ortama, başka bir deyişle yeni medya mecralarına taşınması yetmemekte, kullanıcı deneyimini ön plana alan yaratıcı tasarımlar ile müşterisiyle iletişim kurması da kaçınılmaz olmaktadır. Bu yeni dünyaya taşınan markaların hedef kitleye en iyi nasıl ulaşılacağı, ürünlerin/hizmetlerin yapısının hedef kitleye hangi artı değeri yaratacağı, doğru mesajı vermek için kiminle, nasıl iletişim kurulması gerektiği gibi konulara, her geçen gün yeni cevaplar aranmaktadır. Bilgisayar ve mobil iletişim teknolojilerinin bütünleşmesiyle mekan sınırı ortadan kalkmıştır. Artık " hangi araçla reklam/halkla ilişkiler kampanyalarını yürüteceğiz? " sorusu yerine " nasıl bir içerikle ve hangi deneyimi sunarak iletişim kuracağız " sorusu ortaya çıkmaktadır. En yeni yaratıcı teknolojilerin, bu soruya hangi çözümleri önerdiği ve yaratıcı sektörlerin bu çözümleri nasıl uyguladığı, daha yeniye giden yolda, incelenmesi gereken bir konudur. Bu çalışmada, vaka incelemesi yöntemi kullanılmıştır. Artırılmış gerçeklik altyapısı ile dünya çapında reklam çözümleri üreten Blippar uygulamasının, yeni medya reklamlarının geleceğine nasıl ışık tuttuğu ve müşteri açısından nasıl yeni deneyimler yarattığı incelenmiştir. Sonuç olarak, Blippar uygulaması ile artırılmış gerçeklik deneyimini mümkün kılan beş reklam kampanyası incelenmiştir. Bu bağlamda, yeni medya reklamlarının gelecekte hangi yöne doğru gideceği ve kullanıcıların deneyimlerine nasıl etki edeceği tartışılmıştır.

Anahtar Kelimeler: Yeni medya, reklam, kullanıcı deneyimi, artırılmış gerçeklik

There are ongoing research and development efforts on the use of augmented reality technology in various fields of life. Mobile communication, publishing and advertising are among these fields. Some examples of applications in these fields are mentioned and the effects of the technology on individual and society are briefly stated in the paper.

It is documented that communication media may have influence on individuals or societies and move them towards some ideas and actions. Convergence in technologies carried broadcasting and publishing into digital medium. In this study, some design characteristics and contents of news web sites, published in some Balkan countries are analyzed. From the results, assistance to positive and negative efforts in context of social unity and separation explored. For these purposes, some of the characteristics of the news web sites are analyzed like profile of medium, user profile, membership, news topics, multimedia usage, usage of social media, multi language publishing/broadcasting.

Media may direct individual or society towards some ideas and actions. Technologic convergence moved
broadcasting and publishing into digital media. This study analyzes design characteristics and contents of news
web sites in Southern East Europe. Thus, contributions to positive and negative efforts in the context of social
cohesion and separation efforts investigated. Some of analyzed features of news sites are medium profile, user
profile,  membership,  news  topics,  multimedia  usage,  usage  of  social  media,  multi‐lingual
publishing/broadcasting.

Converging and transforming new communication environments are changing daily lives and business-
school agendas of users, educators and students in the field of communications and media. This paper
deals with the developments and current situation of new media field in terms of broadcasting and
publishing and its effects on updating of education in communication faculties. New media causes
fundamental changes in the publishing and broadcasting business and companies are leaving old
business models and choosing new ones. One cannot observe the same situation in the communication
faculties that provides publishing and broadcasting education. For this paper, a large literature research
conducted and leading communication faculties’ curriculum from Turkey and around the world analyzed.
After the information is given about the changing media and publishing environment, changes in
publishing and broadcasting education are addressed, what can be done mentioned and suggestions are
listed for the responsible academicians from curriculum and students those are going to be affected.