Key research themes
1. How does polymedia theory explain the social and emotional consequences of choosing between multiple digital communication media in interpersonal interactions?
This research area focuses on understanding how the proliferation and convergence of digital communication technologies create an integrated milieu—polymedia—where users navigate a relational environment of media affordances. Unlike traditional views that consider media as discrete technologies with isolated constraints, polymedia theory emphasizes the social, emotional, and moral dimensions involved in media choice within interpersonal communication. This shift is crucial given global increases in mediated communication, such as in transnational families affected by migration, where media selection entails moral and relational responsibilities rather than mere technical or economic considerations.
2. What are the defining characteristics and conceptualizations of interactivity in digital media, and how can interactivity be effectively measured?
This theme investigates the conceptual foundations of interactivity as a multi-dimensional phenomenon encompassing technological properties, communication processes, and user cognition. Given the varied interpretations and operationalizations of interactivity in Human-Computer Interaction (HCI) and media studies, researchers seek to disentangle the concept by proposing clear definitions, classifications, and frameworks that consider interactivity beyond technical responsiveness, including empowerment, reciprocity, and communicative context. Understanding and measuring interactivity precisely is central to optimizing user experiences and critically assessing the social benefits and drawbacks of increasingly interactive media systems.
3. How do multimodal interactions and shareability shape user engagement and communication in digitally mediated educational and social environments?
This theme explores the complex interplay of multiple semiotic modes—verbal, visual, gestural, spatial, and technological—in digital communication, focusing on educational settings, social media, and interactive platforms. It investigates how multimodality enhances or constrains communication, student engagement, and knowledge sharing in virtual environments, including webinars and English-Medium Instruction (EMI) courses. Parallelly, the concept of shareability is proposed as a crucial but underexplored dimension of human-media interaction, emphasizing interface affordances that facilitate timely, efficient, and intuitive sharing in digital interpersonal communication.