Key research themes
1. How can imperfect compliance influence IT-mediated crowd guidance strategies and what mechanisms improve effectiveness under low compliance?
This theme investigates how varying levels of compliance among individuals impact the success of crowd guidance efforts mediated by IT systems. It addresses the challenges of directing crowds through signage, apps, or audio instructions when not all individuals adhere to guidance, and explores strategies and simulations that deal explicitly with imperfect compliance. Understanding this is crucial for designing resilient crowd management systems capable of alleviating congestion and improving safety in dense environments such as transit hubs.
2. What mechanisms and frameworks enable effective problem-solving and data quality assurance through IT-mediated crowdsourcing despite limitations in crowd size and expertise?
This research theme focuses on understanding how crowdsourcing can be optimized to achieve high-quality problem solving and data validation when faced with constraints such as small crowd sizes, heterogeneity in contributor skill levels, and the intrinsic difficulty of tasks. It emphasizes computational models, quality of information frameworks, and consensus algorithms aimed at balancing the trade-offs between the size, skill, and motivation of participants, with practical applications including citizen science and innovation contests.
3. How do digital technologies and IT-mediated platforms shape crowd identity formation and social interactions within crowdsourcing ecosystems?
This theme examines the socio-political and identity-related dimensions of IT-mediated crowds, exploring how digital platforms and algorithmic mediation influence collective identity creation, social behavior, and the political mobilization of crowds. It highlights the interplay between human actors and non-human actors (algorithms), and how the structuring of digital interactions impacts participant engagement, value co-creation, and social dynamics within crowdsourcing initiatives.