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Global Business Strategy

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Global Business Strategy refers to the comprehensive plan developed by an organization to operate and compete effectively in international markets. It encompasses the analysis of global market trends, competitive dynamics, and cultural considerations, aiming to optimize resources and achieve sustainable growth across diverse geographical regions.
lightbulbAbout this topic
Global Business Strategy refers to the comprehensive plan developed by an organization to operate and compete effectively in international markets. It encompasses the analysis of global market trends, competitive dynamics, and cultural considerations, aiming to optimize resources and achieve sustainable growth across diverse geographical regions.

Key research themes

1. How do multinational firms leverage internal capabilities to gain and sustain competitive advantage in global markets?

This research theme investigates the role of internal organizational capabilities and strategic orientations in driving competitive advantage and performance of multinational enterprises (MNEs) in the global environment. It emphasizes capability-based views and dynamic capabilities as foundations for international and global strategies, assessing how firms build, integrate, and renew resources to address complex international challenges and achieve sustained success.

Key finding: This paper develops a capability-driven framework highlighting that multinational firms gain sustained competitive advantage by building, protecting, and exploiting unique internal capabilities across globally integrated... Read more
Key finding: The study finds that born global (BG) firms rapidly internationalize because of distinctive business models that holistically link product/service offerings to customer segments with communication and delivery tailored... Read more
Key finding: Using a sample of mature born global firms, this study demonstrates that multiple strategic orientations—including international growth, learning, and entrepreneurial orientations—jointly enhance international performance.... Read more
Key finding: The study empirically finds that integrating market and nonmarket strategies significantly improves sustainable internationalization performance for medium and large firms, particularly under environmental uncertainty. It... Read more
Key finding: This study identifies that SMEs’ global mindset (GM) and adaptive marketing capabilities (AMCs) foster international opportunity identification, which is a critical antecedent to successful internationalization. The research... Read more

2. What are the strategic approaches to marketing in global business, and how do firms balance standardization and adaptation across diverse markets?

This theme explores the complexities multinational firms face in designing and implementing global marketing strategies. It focuses on the tension between standardizing marketing programs to achieve efficiency and adapting to diverse customer preferences and institutional environments. The research examines frameworks that identify the drivers influencing marketing strategy standardization decisions and their performance implications in international contexts.

Key finding: This conceptual paper proposes a three-factor model—homogeneity of customer response, transferability of competitive advantage, and similarity in economic freedom—that explains the dynamics of global marketing strategy... Read more
Key finding: The study develops a composite index (GMSPI) that quantitatively measures multinational corporations’ global marketing strategy performance based on five dimensions, including marketing standardization/adaptation and... Read more
Key finding: This editorial emphasizes how emerging market firms face unique challenges in balancing adaptation and global integration in marketing strategy, underscoring that global marketing requires leveraging local knowledge and... Read more
Key finding: The analysis of multinational BHP Billiton reveals that successful global marketing requires differentiated strategic approaches tailored to diverse industrial segments and geographic markets. The firm's organizational... Read more
Key finding: The review identifies that business groups, due to their hybrid organizational forms and complex internal markets, face unique challenges in implementing global marketing strategies. The complexity of governance, internal... Read more

3. How do firms navigate the challenges and risks in global market entry and internationalization amid environmental volatility?

This theme addresses the hidden and unanticipated costs, risks, and environmental uncertainties firms face when entering and operating in foreign markets. The research focuses on factors such as cultural distance, geopolitical risks, and environmental turbulence, exploring how firms' strategic decision-making, resource configurations, and leadership approaches influence their ability to respond to complex global disruptions and maintain resilience.

Key finding: This paper finds that cultural distance significantly increases unanticipated 'hidden costs' during foreign market entry by creating blind spots in firms’ strategic assessments. Firms with greater international experience and... Read more
Key finding: The study delineates how globalization intensifies economic, technological, political, and cultural interdependencies, creating complex challenges for international planning. It highlights historical phases of globalization... Read more
Key finding: The case study illustrates how Apple leveraged agile strategies, digital transformation, and supply chain flexibility to manage the unprecedented disruptions caused by the COVID-19 pandemic. It highlights the importance of... Read more
Key finding: This study reveals that the COVID-19 pandemic significantly disrupted Coca-Cola’s global operations and sales, necessitating strategic shifts including increased online channels and diversification of product offerings. The... Read more
Key finding: Using neural network analysis, the study finds that Central Asian countries exhibit economic vulnerabilities due to weak and volatile economic indicators, rendering them high-risk partners within China's Belt and Road... Read more

All papers in Global Business Strategy

This report intends to enhance the reviews on leadership literature by conducting a bibliometric study on 198 publications focused on transformational leadership research. These papers were published in the Scopus database between 1997... more
Over the past two decades, rapid internationalization has become increasingly important due to the expansion of global trade, shifting consumption and demand patterns, advancements in information technology, and the growing number and... more
This paper sustains the existence of a biunivocal link between a company's financing decision and the corporate governance. On the one hand, the financing decision has an impact on corporate performance, which has been confirmed.... more
This study explores the impact of business intelligence on customer behavioral responses through marketing, innovation, and financial performance. The research is developmental-applicative in nature and descriptive-survey regarding the... more
The aim of this systematic literature review is to investigate the factors affecting leadership effectiveness and to establish a theoretical background for future studies. A total of thirty-two studies covering leadership effectiveness in... more
A number of researchers have investigated the role of and importance of national culture on international human resource management and it is named as the major challenge that human resource management should be aware of when going global... more
This study presents a conceptual model with regard to the fundamental role of economic attitude towards water industry as one of the key aspects of the development of internal marketing in the water and wastewater industry. In this study,... more
This report intends to enhance the reviews on leadership literature by conducting a bibliometric study on 198 publications focused on transformational leadership research. These papers were published in the Scopus database between 1997... more
A number of researchers have investigated the role of and importance of national culture on international human resource management and it is named as the major challenge that human resource management should be aware of when going global... more
There has been a remarkable increase of the regional banking operations across the African continent over the past two decades. This resulted from macroeconomic improvements and economic growth. As a result, African banks increased their... more
Organizations and professionals are usually unaware about the fundamental rationale behind workplace ethnocentrism. Due to globalization today’s workplace are becoming multi-cultural, thus to address and understand the intricacies of... more
I certify that this thesis does not incorporate without acknowledgement any material previously submitted for a degree or diploma in any University; and that to the best of my knowledge and belief it does not contain any material... more
This paper shows the standard cross-sectional determinants of bank leverage of banks in Kenya using annual statements from 2001 to 2009. Applying a fixed effect model, the authors find a remarkable consistency in sign, significance and... more
Despite internationalization theory's recognition that place and policy constitute fundamental barriers for the internationalization of small and medium enterprises (SMEs), research into rural-based firms from the developing world is a... more
A live case study incorporates experiential learning through a modified version of the case method pedagogy that treats students as consultants (Roth & Smith, 2009). It is defined by Simpkins (2001, p 1) as a case-based teaching method... more
The Covid-19 pandemic has hit the brick-and-mortar business hard, but how would it affect the online business? The research group collected big data on the customer flow of 1,000 daily commodities for two weeks before and after the... more
The aim of this paper is to provide a comprehensive review on two major theories of capital structure; pecking order theory and static-trade off theory in regard with achieving an optimal capital structure. Researchers believed bankruptcy... more
Japan Tobacco International (JTI) is the international division of Japan Tobacco Incorporated, and the world's third largest transnational tobacco company. Founded in 1999, JTI's rapid growth has been the result of a global business... more
Being a social animal a man has to live in society and has to adhere to all the societal norms, values, cultures, economic and political changes which take place in the society. Just like human beings, businesses also have to sustain by... more
Corporations and structural linkages in world commerce 71 1988). OUf focus is restricted to economics and international business, and does cover social and cultural issues. 1 CHAPTER OUTLINE First we describe a number of key structural... more
This study presents a conceptual model with regard to the fundamental role of economic attitude towards water industry as one of the key aspects of the development of internal marketing in the water and wastewater industry. In this study,... more
The aim of this paper is to provide a comprehensive review on Capital Structure Dynamics of Listed Banks in Ghana. The study examines the determinants of capital structure, the significance of performance on equity and leverage. Seven (7)... more
The diverse workforce has become a reality today. The impact of cultural diversity varies with the type of environment and firm's overall strategy. As more and more number of firms move from domestic, multidomestic, multinational... more
The study explores the main determinants of capital structure in the banking sector in Luxembourg and examines the relationship between them. The hypothesis tested is whether the ratio of total liabilities to total assets, which denotes... more
This study examines the effect of credit information sharing on debt financing structure of listed firm on the Ghana Stock Exchange market between 2003 and 2013. Employing a panel data of 20 listed non-financial firms in Ghana in robust... more
There is another general wellbeing emergencies undermining the world with the rise and spread of 2019 novel coronavirus (2019-nCoV) or the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The infection started in bats and was... more
The rise of the financial services sector in Africa over the last decade or so has been phenomenal, marked by significant advances in mobile money, and growing financial inclusion and profitability. However, there are significant gaps in... more
Due to key role of parent companies in directing subsidiaries and their huge under-management investments, awareness of changes in external environment as well as sufficient feel of subsidiaries are very crucial in group overall success.... more
The blue Ocean Strategy aims to create business in the fields which didn't exist before. This research has been developed with the aim of designing a blue ocean strategy as a modern solution. The current study is a functional one... more
Nowadays, there is growing concern on how managers manage cultural diversity considering that many businesses endeavors into international operations. Relative to this, managers were faced with challenges and issues that requires concrete... more
This paper investigates the determinants of capital structure of two different countries, Saudi Arabia and Palestine. The analysis employs panel data analysis and seemingly unrelated regression based on a sample of 21 listed Palestinian... more
Based on a case study from the apparel industry, the paper addresses how the organizational innovations adopted by Benetton and Inditex allowed them to balance lower production costs in developing countries with an adequate response time... more
In this paper, Sapa's transition from hierarchical governance to network governance by creating a set of growing firms and developing ″small nuclei and large networks″ in the electro-optical industry has been narrated. Based on the facts... more
Using data sourced from Nigerian commercial banks between the periods 2007 to 2012; this study examined the factor that magnifies the value of a firm. We used OLS technique and White-HAC heteroskedastcity test to infer the relationship... more
Nowadays, there is growing concern on how managers manage cultural diversity considering that many businesses endeavors into international operations. Relative to this, managers were faced with challenges and issues that requires concrete... more
Purpose: To improve the elements of quality services provided to cataract patients following an interpretive structural approach. Methods: This applied and analytical descriptive study was carried out and the data were collected through... more
Nowadays, there is growing concern on how managers manage cultural diversity considering that many businesses endeavors into international operations. Relative to this, managers were faced with challenges and issues that requires concrete... more
This paper shows the standard cross-sectional determinants of banks' leverage in Kenya using annual financial statements from 2001 to 2009. Applying a fixed effect model, the authors find a remarkable consistency in sign, significance... more
Capital is considered as the cornerstone of a bank's financial strength since it supports bank operations by providing a buffer to absorb unanticipated losses from its activities and, in the event of problems, enabling the bank to... more
The main objective of this study is to investigate the impact of capital structure on the financial performance of companies listed in the Tehran Stock Exchange. For this purpose, we studied and tested a sample of 400 firm-years among... more
The freezing of economies due to the COVID-19 pandemic caused damage not only on the sales side but also on the labor market due to the outflow of staff from companies specializing in the organization of meetings. The return of the... more
Case Perspective This case has been developed as a basis for academic discussion and analysis of the pertinent issues from divergent angles, in an objective manner, rather than to illustrate handling of any business or management... more
THE present study is an attempt to examine the economic conditions of Central Asia in its interest in becoming a strategic economic partner to China on the economic corridor of China’s Belt and Road Initiatives.... more
The 2020 United Nation General Assembly (UNGA), India and China made its global address. Of the many issues, they both touched on the COVID-19 pandemic. India made its mark on emphasising its role in combating the virus and China made... more
Saffron is considered as an important crop for farmers of the Khorasan Razavi province due to the ability to create high employment and generate appropriate income. Problems of saffron producers in marketing and export has caused this... more
This research is conducted to assess the factors influencing financial performance of listed firms on Vietnam Stock Exchange. The factors include capital structure, firm size, short-term liquidity, fixed asset investment, growth rate and... more
Social capital is seen as the cornerstone of the endogenous development of a society in general and rural society in particular. Accordingly, the purpose of the present study was to investigate the canonical correlation between social... more
This research is conducted to assess the factors influencing financial performance of listed firms on Vietnam Stock Exchange. The factors include capital structure, firm size, short-term liquidity, fixed asset investment, growth rate and... more
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