Key research themes
1. How has FIFA Ultimate Team transformed economic and player engagement dynamics in the EA SPORTS FIFA franchise?
This theme focuses on the introduction and impact of the FIFA Ultimate Team (FUT) mode in EA SPORTS FIFA games, particularly its role in monetization via microtransactions and loot boxes, and its effects on player behavior, fan communities, and regulatory scrutiny. Understanding FUT's mechanisms sheds light on evolving business models in digital sports gaming and the associated ethical and legal debates.
2. What organizational and economic frameworks influence the sustainability and financial governance of professional football, including implications for FIFA and related digital representations?
This theme investigates the professional management of football clubs and the economic structures underpinning modern football, including regulatory frameworks like UEFA's Financial Fair Play (FFP). It also covers stakeholder dynamics in the football industry, providing a foundation for analyzing how real-world football economics relates to digital and esports representations managed by FIFA.
3. How is the evolving perception and cultural legitimacy of esports, including FIFA esports, shaping its classification and integration within broader sport and entertainment industries?
This theme captures scholarly discourse on esports' defining characteristics, its contested sporting status, and organizational development as a global phenomenon. It emphasizes FIFA's role within esports, examining sociological, economic, and cultural dimensions influencing its acceptance as a legitimate competitive domain and its interrelation with traditional sport structures and digital gaming cultures.