Digital media ecosystems

Apesar de ser uma categoria relativamente recente, os influenciadores digitais apresentam crescimento exponencial e significativa relevância, tanto no discurso midiático, como nas práticas do marketing, disputando estes espaços com outras figuras notórias. O objetivo deste artigo é discutir as rupturas e continuidades na concepção e na prática desse fenômeno, a partir de uma análise comparativa entre as tradicionais celebridades e essa “nova” categoria de influenciadores. Para tanto, foram utilizados como recursos metodológicos a pesquisa bibliográfica e documental, além da observação das ações de marcas − entre elas, o endosso de produtos por influenciadores digitais. Como resultado, de forma sucinta, infere-se-se que as celebridades despertam no público uma admiração de caráter aspiracional, distantes que são da sua audiência.  Já a chave para compreensão dos influenciadores digitais é sua grande proximidade com o comum e cotidiano, se posicionando muito próximos a seus seguidores.

This research analyzes the Instagram profile of the European edition of Politico (@politicoeurope), a political media outlet focused on Europe, to study its communicative strategies and how it achieves a better interaction with its readers. The aim is to find out whether this publication adapts its news content to the typical audiovisual formats of this social network. For this purpose, a content analysis will be carried out from the creation of its profile (august 2020) until February 2024. We intend to deepen in a series of analysis variables that provide detailed information on the design and content of its publications.

This article reflects on the pillars of media and information literacy (MIL) in the context of artificial intelligence (AI). As AI-based technologies are integrated into the contemporary media ecosystem, the need to develop skills that enable critical and effective interaction with these systems becomes increasingly urgent. Key skills such as access, analysis, creation, reflection, and action are highlighted, with a proposed update for each to address the challenges and opportunities that AI presents. The final reflection emphasizes the importance of adapting and expanding MIL competencies to strengthen civic engagement and critical thinking in an algorithm-mediated world.
Keywords:
Media Ecosystem Media Literacy, Artificial Intelligence, Digital Technologies, Algorithms, Civic Engagement, Media Ecosystem

Analisar o fenômeno de influência nas redes sociais, discutindo as diferenças entre as celebridades e os influenciadores digitais, ressaltando os aspectos a serem considerados pelos gestores de marcas que se associam a esses atores digitais.

The mass media are central to everyday life, a meeting point for citizens with the facts of the current social situation, and a space for the meaning, perception, interpretation, and construction of the notion of reality in the collective imagination. The impact of technology and communication platforms on the social fabric has opened up access to information and atomized trust and credibility in the face of the journalistic brand, an instance of crisis on the smartphone screen in which the media are relegated to the background and influencers, opinion leaders, and the protagonists of the facts themselves, in direct contact with the followers, gain relevance. The transformation configured in the users’ content diet aims to review the industry’s behavior on social networks to interpret why it is losing its place in the citizens’ consumption agenda. This research, which relied on a mixed
methodology, downloaded messages from Facebook, X/Twitter, Instagram, YouTube, and TikTok profiles of two written, five audio, and two audiovisual media in a period of 91 days, and added them to what was carried out in the same period in 2019 and 2021. The corpus of the study made it possible
to prove the composition of the communication, the operational tactics, and the thematic axis. The research concluded that the Colombian mass media need to innovate to establish productive routines that bet on digital native products, corresponding to the dynamics of networked consumption by an
audience that concentrates all actions on screen devices.

Głównym celem artykułu jest próba rekonstrukcji polskiego medialnego ekosystemu skrajnej prawicy funkcjonującego w internecie. Punktem wyjścia było 15 stron internetowych najbardziej rozpoznawalnych polskich organizacji skrajnie prawicowych, które za pomocą narzędzia Hyphe poddano indeksacji, by zidentyfikować kolejne strony o tym samym profilu ideologicznym. W ten sposób znaleziono 312 stron, które następnie z wykorzystaniem metod i narzędzi do analizy sieci społecznych poddano dalszym analizom w poszukiwaniu odpowiedzi na następujące pytania badawcze: 1) jak gęsta jest sieć połączeń między poszczególnymi stronami; 2) jaka jest różnorodność i dominująca orientacja ideologiczna skrajnie prawicowego internetu; 3) jakie typy stron wykorzystywane są do dystrybucji skrajnie prawicowych treści? Wyniki badań wykazały, że skrajnie prawicowe strony internetowe są dość słabo usieciowione, jednak istnieje kilka serwisów pełniących funkcję liderów opinii kluczowych dla poszczególnych grup oraz...

Głównym celem artykułu jest próba rekonstrukcji polskiego medialnego ekosystemu skrajnej prawicy funkcjonującego w internecie. Punktem wyjścia było 15 stron internetowych najbardziej rozpoznawalnych polskich organizacji skrajnie prawicowych, które za pomocą narzędzia Hyphe poddano indeksacji, by zidentyfikować kolejne strony o tym samym profilu ideologicznym. W ten sposób znaleziono 312 stron, które następnie z wykorzystaniem metod i narzędzi do analizy sieci społecznych poddano dalszym analizom w poszukiwaniu odpowiedzi na następujące pytania badawcze: 1) jak gęsta jest sieć połączeń między
poszczególnymi stronami; 2) jaka jest różnorodność i dominująca orientacja ideologiczna skrajnie prawicowego internetu; 3) jakie typy stron wykorzystywane są do dystrybucji skrajnie prawicowych treści? Wyniki badań wykazały, że skrajnie prawicowe strony internetowe są dość słabo usieciowione, jednak istnieje kilka serwisów pełniących funkcję liderów opinii kluczowych dla poszczególnych grup oraz dystrybutorów treści łączących różne środowiska.
Jednocześnie mimo różnorodności ideologicznej dwa środowiska – radykalnych nacjonalistów i autonomicznych nacjonalistów są kluczowe w rekonstruowanym ekosystemie medialnym. O ile to różnego rodzaju serwisy odgrywające role serwisów medialnych pozostają ważne dla każdego ze środowisk, to jednocześnie każde środowisko wykorzystuje różne typy stron w nieco odmienny sposób.

In many parts of the world, long before social media, trust in media and journalism was fragile and shaky. Today, however, with an unprecedented information abundance, the situation has worsened because, in the high-speed information free-for-all of social media platforms and the
internet, anyone can consume and produce. As a result, citizens find it difficult to discern what is real and what is fake. In this context, the aim of the study is to explore how information and fake news consumption affects the perception of media in terms of trust. The methodology applied for
this purpose was a mixed method using both quantitative and qualitative data in order to provide not only descriptive data but more thorough results. For the quantitative analysis, a sample of 849 university students participated: from these, a smaller sample of 100 participated in the qualitative phase. Conclusions indicate that the distribution of fake news is worryingly associated with the media and, consequently, a concerning distrust of media is shown among participants who express
feeling insecure, vulnerable, confused, and distrusting of media.

Introduction. The media ecosystem is governed by a new economy where traditional media are losing their hegemonic position to technologic companies. Despite the growing presence of these companies in media products and services, there are few academic studies examining their transformation from a structural perspective. Methods. This article provides a complete analysis of the Internet giants Google, Amazon, Facebook, Apple and Microsoft (GAFAM), which allows us to assess their impact on the media. Based on the review of scientific literature, the specialised press and corporate and institutional reports, the article examines the increasing connection between GAFAM and media content, as well as their capacity to establish patterns that shape the future development of the cultural and creative industries in the digital economy. Results. The results confirm that GAFAM play a central role in the digital economy and identify the key concepts of development for the media industries operating within this ecosystem. Keywords Digital economy; Internet; ecosystem; media; GAFAM Contents 1. Introduction. 2. Objectives and methods. 3. The digital economy and the GAFAM ecosystem. 4. Characterisation of GAFAM. 5. GAFAM and the media. 6. Conclusions. 7. References.

a 2020. Su interés académico e investigador se ha decantado por la configuración del sistema informativo y las circunstancias políticas, económicas y sociales que lo perfilan, desde el estudio de la estructura de la propiedad y las políticas de comunicación. Artículo en acceso abierto distribuido bajo los términos de la licencia Atribución-NoComercial-SinObraDerivada 4.0 Internacional (CC BY-NC-ND 4.0). (BY-NC-ND 4.0)

The analytical assumptions of media ecologists, with emphasis on those who understand the media as technosocial environments, in this theoretical-exploratory academic essay, will be appropriated in an attempt to make Media Ecology an analytical lens of investigation on multilevel communication in innovation ecosystems. Such appropriation aims to elaborate referential and explanatory notes that support the broadening of the Communication's view on innovative ecosystems that, in the mediatized socio-organizational context, have media technologies, as necessary organisms for their organization, development, support, and visibility. In addition, some points of light will be highlighted regarding the media configurations and communication strategies of innovation ecosystems.

Son yıllarda yaşanan hızlı teknolojik gelişmeler küresel üretim ve ticaretin yanı sıra telekomünikasyon sistemlerinde de ekonomik, politik ve toplumsal bağlamda değişimlere sebep olmuştur. Bilişim ve telekomünikasyon hizmetlerinin yakınsamasıyla bu alanlardaki hizmet seçenekleri de dönüşüme uğramıştır. Örneğin bir cep telefonuyla görüşme, yazılı ve video üzerinden mesajlaşma gibi iletişim kurma yöntemlerinin yanı sıra bankacılık işlemleri, seyahat rezervasyonları, elektronik ticaret ve elektronik kütüphane gibi pek çok imkanlar da oluşmuştur. Yeni medya araçlarının uzakları yakın eden teknolojik üstünlükleri toplumların dışa açılan penceresidir. Toplumsal yapının kültürel, manevi ve maddi değerleri salt içinde bulunduğu şartlar ile değil diğer toplumların yaşam ve dünya görüşleriyle şekillenmekte, değişmekte ve dönüşebilmektedir. Yeni medya platformları aynılaşmaya yönelik tutumları ve dünya vatandaşı olma hedeflerinden dolayı eleştirel bir bakış açısı ile sorgulanması ve analiz edilmesi zorunlu alanlar olarak karşımıza çıkmaktadır. Aynı zamanda iletişimin ekonomi politiğini de yeniden tartışmaya açan yeni medya mecraları, bu gelişme ve dönüşümü iktisadi tablolarda kar hedefi ile konuşlandırmaktadır. Küreselleşme, sektörel bazda ele alındığında medya sektörü öncü durumunu sürdürmeye devam etmekte, medya holdingleşmesi belli sayıda ve çoğunlukla aynı sermaye sahipleri etrafında dönmektedir. Bu bağlamda konvansiyonel hizmetlerin dijital platformlara eklemlendiği bu sistemin ekonomik yapısını irdelemek gerekmektedir. Üretilen içerik ve hizmetler, yapısında bulunan insan kaynağı, teknolojik alt yapı ve devlet politikalarının şekillendirdiği medya endüstrisi ve dolayısıyla medya ekonomisinin, sayısallaşan kitle iletişim araçlarındaki durumunun açıklanması yeni medya ile ilgili yapılan çalışmalara kaynak olması bakımından önemlidir.

Radio transformation is a step to maintain existence. Innovation and adjustment to the rapid development of new media and exacerbated by the Covid-19 virus pandemic requires radio to transform into the digital era. This article aims to see the existence of RRI in transforming radio media in the digital era and Covid-19. The change of radio to the digital era is a demand in facing the challenges of progress and growth of information. This research uses descriptive qualitative method. The results show that the segmentation of radio listeners in the small category is caused by listeners who prefer and seek social media information. RRI’s strategy to uphold its existence in the digital era is to update technology and cooperation. The transformation carried out during the Covid-19 response period gave rise to an increased character for the information that was broadcast.Keywords: Transformation, technology, digital, Covid-19 ABSTRAKTransformasi radio menjadi langkah untuk mempertahankan ...

Introduction. The media ecosystem is governed by a new economy where traditional media are losing their hegemonic position to technologic companies. Despite the growing presence of these companies in media products and services, there are few academic studies examining their transformation from a structural perspective. Methods. This article provides a complete analysis of the Internet giants Google, Amazon, Facebook, Apple and Microsoft (GAFAM), which allows us to assess their impact on the media. Based on the review of scientific literature, the specialised press and corporate and institutional reports, the article examines the increasing connection between GAFAM and media content, as well as their capacity to establish patterns that shape the future development of the cultural and creative industries in the digital economy. Results. The results confirm that GAFAM play a central role in the digital economy and identify the key concepts of development for the media industries operating within this ecosystem. Keywords Digital economy; Internet; ecosystem; media; GAFAM Contents 1. Introduction. 2. Objectives and methods. 3. The digital economy and the GAFAM ecosystem. 4. Characterisation of GAFAM. 5. GAFAM and the media. 6. Conclusions. 7. References.

This study seeks to understand the phenomenon of digital influencers and their ability to manipulate the purchasing interests of their followers in the context of social networks and other virtual communication channels. To this end, the profile of students from the management area of the northern region of Santa Catarina in relation to consumption possibly driven by digital influencers was mapped. The objective was to understand how influencers develop the purchase interest in the public surveyed. The study was done using three methods: the qualitative and quantitative approach, the case study procedure, and the application of a semi-open structured questionnaire online. The questionnaires were applied with students of management courses to better know the content consumption of digital influencers by this audience. It was concluded that, with technological advancement, marketing and sales strategies for online platforms and media have made the digital influencer a powerful piece t...

This study seeks to understand the phenomenon of digital influencers and their ability to manipulate the purchasing interests of their followers in the context of social networks and other virtual communication channels. To this end, the profile of students from the management area of the northern region of Santa Catarina in relation to consumption possibly driven by digital influencers was mapped. The objective was to understand how influencers develop the purchase interest in the public surveyed. The study was done using three methods: the qualitative and quantitative approach, the case study procedure, and the application of a semi-open structured questionnaire online. The questionnaires were applied with students of management courses to better know the content consumption of digital influencers by this audience. It was concluded that, with technological advancement, marketing and sales strategies for online platforms and media have made the digital influencer a powerful piece t...

A proposta deste trabalho é fazer uma análise acerca do impacto do influenciador digital e de sua performance diante da cena pública. Utilizando como exemplo “Rebuliço”, de Felipe Neto, o vídeo mais assistido em seu canal do YouTube, o artigo analisa a importância do influenciador diante do consumidor, e da influência de sua performance na formação de opinião de seus seguidores. O trabalho abarca uma discussão em torno da comunicação com funções massiva e pós-massiva para compreender o uso das mídias digitais pelos influenciadores. Os laços de intimidade, afeto e proximidade serão refletidos por meio de uma lógica social estabelecida pelos influenciadores digitais para com seus seguidores e consumidores. Essa lógica é cerceada pela mercantilização e monetização do eu e pela construção de uma visão de si a ser propagada pelas mídias e redes sociais digitais, construção essa, muitas vezes ficcionalizada com a intenção de garantir lucro e rentabilidade.

Abstract: The pandemic and lockdown forced the media and its agents to transform and think differently. The situation brought with it the reinvention of productive routines and revitalized the information consumption agenda of audiences immersed in screen devices. The operational change of the Colombian media industry, at a time of conjuncture, is approached by this research from a mixed, quantitative and qualitative methodology, with the aim of evaluating the response of the national news company to citizens’ news expectations during lockdown. The case study outlines a digital characterization of the public’s relationship with the media and communication. The corpus of analysis is made up of the actions of the main news agencies in Colombia—press (2), radio (5), television (2)—and their actions on social media—Facebook, Instagram, Twitter, YouTube—in the period between 1 January and 31 May 2020. The result of this study denotes a mediamorphosis of analogue media that revitalizes and integrates them into a 360◦ consumption chain, focusing on content that gives way to a creative culture that adapts to the demands of the market and imposes a see now, share now strategy to expand its market penetration.
Keywords: COVID-19; virus; pandemic; isolation; media; web-media; app-media; media ecosystem; social networks; information company

No ecossistema midiático contemporâneo observa-se que a presença de algoritmos se intensifica e perpassa progressivamente diversas práticas cotidianas, inclusive frente à criança que se conecta às redes sociotécnicas. Desse modo, este artigo tem um caráter exploratório no sentido de vislumbrar possíveis abordagens acerca da relação entre crianças e algoritmos e, assim, compreender as negociações e percepções do público infantil diante de tais sistemas numéricos. Saber se as crianças reconhecem a presença dos algoritmos, como reconhecem, se sabem para que servem e, até mesmo, se moldam suas práticas de navegação por causa de tais sistemas são questões que se revelam importantes para a compreensão desse ator social que se apropria e se insere progressivamente no enredo conectado.

ResuMo Usando a midiatização como conceito-chave, este artigo apresenta uma teoria sobre a mídia como agente de mudança cultural e social. A midiatização é um processo de dupla face no qual a mídia se transformou em uma instituição semi-independente na sociedade à qual outras instituições têm que se adaptar. Ao mesmo tempo, a mídia se integrou às rotinas de outras instituições, como política, família, trabalho e religião, já que um número cada vez maior das atividades destes domínios institucionais é realizado através tanto dos meios de comunicação interativos quanto dos meios de comunicação de massa. De forma geral, a midiatização implica uma virtualização da interação social e, observando as affordances institucionais, tecnológicas e estéticas de diferentes meios de comunicação, talvez possamos entender como a mídia molda novos padrões de interação.

Durante buena parte de la historia de la humanidad, el modelo económico y de creación de riquezas estaba basado exclusivamente en el fruto extraído del sudor de la frente, es decir, de la mano de obra empleada por las primeras civilizaciones para trabajar la tierra, domesticar a las bestias y así facilitar la labranza bajo un sistema de sumisión. Felipe Buitrago Restrepo (2013: 62-64) realizó-a grandes rasgos-una línea de tiempo sobre la evolución de la economía y sobre la tecnología dividida en cuatro grandes eras disruptivas dentro de las ideas filosóficas que trajo el liberalismo clásico sobre la libertad del individuo y de los mercados; nos concentramos en el último periodo, en él se encuentra la cuarta revolución industrial que consiste en un cambio de producción y distribución del capital a través de un ecosistema digital. Una revolución que atrajo, como se analizará más adelante, la creación de bienes basados en datos, es decir, en activos simbólicos o intangibles que son la punta de lanza de una economía digitalizada. Jeremy Rifkin (2000) sustenta esta hipótesis al observar que las ideas son los nuevos artículos de valor que han dado paso al comercio electrónico (e-commerce) y a los negocios electrónicos (e-business). Bajo esta noción, Buitrago considera que estamos ante una economía del conocimiento, la materia prima para esta ciencia social radica en la innovación y la creatividad. John Newbigin (2010: 18-22), por su parte, concuerda en que nos hallamos ante una economía más dependiente del capital intelectual y que, gracias a la diversificación de distintos sectores creativos, como es el desarrollo de software para plataformas corporativas, se han logrado generar importantes ingresos, empleos y exportaciones de bienes y servicios, esto es pieza clave para el desarrollo y bienestar humano. No obstante, algunos investigadores, como Johanna "José" Van Dijck (2016) y Nick Srnicek (2018), han sido aún más críticos sobre el tema al cuestionarse cómo han cambiado los modos de interacción social entre los internautas, y sobre todo, la tecnología empleada para recopilar, analizar y monetizar los datos personales de millones de usuarios que se conectan diariamente a la web 2.0, pues grandes empresas multinacionales, tales como Google, Apple, Facebook y Amazon, también conocidas como las que conforman el grupo GAFA, los han utilizado con fines meramente capitalistas para diseñar sofisticadas estrategias de ingeniería social en todo el mundo, han sido objeto de estudio por

Desde que aparece la televisión, la muerte de la radio se anuncia como cercana. A pesar de todas las amenazas, el medio continúa vivo e, incluso, gana nuevos públicos en un escenario hostil para un medio centenario. La realidad muestra que la radio transformó sus debilidades en fuerzas y se adecuó al nuevo ecosistema de una forma más rápida que cualquier otro medio. Las razones de esta veloz y exitosa adaptación están relacionadas con la simplicidad del soporte y con el lenguaje unisensorial usado, pero también con una capacidad inaudita para el reajuste a nuevas situaciones.  En este trabajo se identifican los rasgos que hacen de la radio una superviviente y se analiza la forma como se adaptó al nuevo ecosistema, ilustrando cada caso con ejemplos de programas radiofónicos portugueses.

Introduction. The media ecosystem is governed by a new economy where traditional media are losing their hegemonic position to technologic companies. Despite the growing presence of these companies in media products and services, there are few academic studies examining their transformation from a structural perspective. Methods. This article provides a complete analysis of the Internet giants Google, Amazon, Facebook, Apple and Microsoft (GAFAM), which allows us to assess their impact on the media. Based on the review of scientific literature, the specialised press and corporate and institutional reports, the article examines the increasing connection between GAFAM and media content, as well as their capacity to establish patterns that shape the future development of the cultural and creative industries in the digital economy. Results. The results confirm that GAFAM play a central role in the digital economy and identify the key concepts of development for the media industries operating within this ecosystem

Este trabalho tem como objeto os denominados influenciadores digitais, que produzem conteúdo e se relacionam com seus públicos por meio de diversas plataformas de mídia social (Youtube, Facebook, Twitter, Instagram, Snapchat). O objetivo é analisar como ocorre a legitimação desses influenciadores nesse ecossistema de mídias sociais digitais, em que as diferentes mídias estão interligadas. Mais especificamente, observa-se como o comunicador Marcos Piangers legitimase nesse ecossistema, por meio da análise de seu canal no Youtube. Os resultados demonstram que a construção dessa legitimação se dá por meio de dois pontos 1) autorreferenciação de si, com estratégias no terreno da linguagem e 2) por meio de capital social, com os valores da popularidade, visibilidade e reputação construídos no decorrer da sua carreira profissional na mídia de massa, e que são potencializados na internet.

Resumo: O presente artigo busca articular o conceito de meme com a abordagem teórica da ecologia da mídia. Considera ambos, meme e ecologia da mídia, como metáforas, empréstimos da linguagem biológica ao contexto comunicacional. Porém a ecologia da mídia situa-se como metáfora de tal modo abrangente e profícua que se constitui em teoria, com o potencial de integrar outros conceitos de origem semelhante. É neste contexto que os memes de internet podem ser melhor compreendidos e tensionados. Este artigo descreve e analisa memes de internet sobre temáticas diversas e os situa nessa perspectiva ecológica.

Abstract: This article intends to comprehend the concept of meme in an integrated manner with the theoretical approach of media ecology. It considers both meme and media ecology as metaphors from the biological language to communication context. However the media ecology is a metaphor insomuch comprehensive and fruitful that it becomes in a theory, with potential to integrate other concepts of similar origin. The internet memes can be better understood in this context. This article describes some internet memes related to various topics and analyses them in this ecological perspective.

Resumo O trabalho conduz uma reflexão teórica de caráter epistemológico sobre a midiatização, proposta como matriz conceitual para os estudos dos meios de comunicação que integram o ecossistema midiático contemporâneo. Na primeira seção, a midiatização é discutida como conceito que permeia as transformações tecnossociais observadas na sociedade, tendo como fator desencadeador as novas configurações dos meios de comunicação. Na segunda parte, propõe um entendimento dos meios de comunicação como ambiências a partir da perspectiva da Ecologia dos Meios. Finalmente, reflete sobre a possibilidade de a midiatização ser utilizada como matriz epistemológica nos estudos dos meios que integram o ecossistema midiático. Palavras-chave Midiatização; mídias digitais; epistemologia da comunicação; media ecology.