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Commercial Determinants of Health

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lightbulbAbout this topic
Commercial Determinants of Health refer to the influence of commercial activities, including marketing, production, and distribution of goods and services, on health outcomes. This field examines how corporate practices and policies affect public health, health behaviors, and health equity, emphasizing the role of the private sector in shaping health-related environments.
lightbulbAbout this topic
Commercial Determinants of Health refer to the influence of commercial activities, including marketing, production, and distribution of goods and services, on health outcomes. This field examines how corporate practices and policies affect public health, health behaviors, and health equity, emphasizing the role of the private sector in shaping health-related environments.

Key research themes

1. How do corporate power and wealth distribution in unhealthy commodity markets affect public health and equity?

This research area investigates the structural market mechanisms through which dominant corporations in unhealthy commodity industries, such as soft drinks, shape health outcomes and inequities beyond direct consumption effects. It focuses on understanding market concentration, profit distribution, taxation, and corporate strategies that perpetuate health harms and social inequities. By interrogating corporate market power and wealth flows, these studies provide crucial insights into how economic dominance translates into public health challenges and inequities.

Key finding: Empirical analysis revealed that the two dominant global soft drink manufacturers (Coca-Cola and PepsiCo) exert significant market power manifested in high market concentration and extraordinary financial performance,... Read more
Key finding: The study synthesized 14 frameworks identifying 37 corporate practices that collectively constitute the mechanisms by which unhealthy commodity industries (UCIs) influence health at a national level. These include market... Read more
Key finding: The commentary documents how transnational alcohol corporations in Nigeria employ aggressive marketing and CSR tactics to reinforce hazardous drinking norms, especially among youth and marginalized groups, while benefiting... Read more

2. What methodologies and frameworks exist to systematically measure and monitor the commercial determinants of health at the population and governmental levels?

This theme addresses the development and application of conceptual frameworks, indices, and surveillance systems to quantify and track the influence of commercial actors on health outcomes. It highlights approaches that integrate multi-dimensional corporate practices, risk factor exposures, and their structural and agency-related impacts. Such methodological advances enable policymakers and public health practitioners to better assess, compare, and manage corporate health risks within and across nations.

Key finding: This paper advanced a novel measurement framework conceptualizing Commercial Determinants of Health as both agency- and structure-based exposures comprising six components (e.g., marketing, political influence, market... Read more
Key finding: The study identified and synthesized 14 existing frameworks covering diverse corporate practices influencing health, culminating in a consolidated heuristic model based on Lima and Galea’s 'vehicles of power'. It proposed an... Read more
Key finding: Applying an eleven-principle ethical framework to internal communications from Coca-Cola revealed systematic violations of core public health ethics such as transparency, evidence-informed action, and consumer sovereignty.... Read more
Key finding: Using discourse analysis, this study elucidated the divergent narratives and power dynamics between commercial actors, governments, academia, civil society, and international agencies regarding commercial determinants of... Read more

3. How do commercial determinants of health interact with policy, regulatory frameworks, and economic paradigms to influence health outcomes and public health interventions?

This theme explores the interplay between global economic systems, national policy environments, and corporate political activity in shaping the public health landscape. It examines how neoliberal economic policies, trade liberalization, and corporate lobbying affect regulatory capacities, health equity, and intervention success. Understanding these interactions is vital for designing effective public health strategies that address the systemic drivers of non-communicable diseases and other health harms linked to commercial sectors.

Key finding: The paper analyzed how tobacco, alcohol, and unhealthy food industries maintain substantial influence within economic sectors of government, perpetuated by neoliberal economic paradigms favoring market freedom over health... Read more
Key finding: This commentary expanded on documented tactics by 'Big' Food, Tobacco, and Alcohol industries—including litigation, lobbying, shaping research agendas, pre-empting regulation, and shifting public discourse towards personal... Read more
Key finding: The study proposed that global capitalism operates as a macro-societal determinant of health through transnational corporations, financialization, consumerism, and political-economic structures that shape health inequities.... Read more

All papers in Commercial Determinants of Health

Population health is an interdisciplinary construct that encompasses the health outcomes of groups and the distribution of these outcomes within and across populations. This paper provides a comprehensive exploration of the major... more
Research on commercial determinants of health (CDoH) has burgeoned in the Global North. However, despite the heavy presence of harmful commodity industries in Africa, little scholarly attention has been paid to CDoH. Transnational alcohol... more
Alcohol marketing, as a commercial determinant of health, presents an emerging threat to global health and is of particular importance in low-resource settings. This study is composed of data from 'The Onward Project On Wellbeing and... more
This article examines victimization caused by corporate environmental crime related to per-and polyfluoroalkyl substances (PFAS) pollution. The systematic qualitative literature review and thematic synthesis of 27 studies from the USA,... more
We are a group of researchers and academics with decades of experience in the protection and promotion of public health. We are writing to raise our concerns about how conflicts of interest are reported in public health nutrition... more
Introduction: The narrative of prosperous economic livelihood of tobacco farmers in Kenya as alleged by the tobacco industry deserves challenge as evidence increasingly suggests that smallholder tobacco farmers are making little or no... more
Unhealthy foods and tobacco remain the leading causes of non-communicable disease (NCDs). These are key agricultural commodities for many countries, and NCD prevention policy needs to consider how to influence production towards healthier... more
Introduction: The narrative of prosperous economic livelihood of tobacco farmers in Kenya as alleged by the tobacco industry deserves challenge as evidence increasingly suggests that smallholder tobacco farmers are making little or no... more
Background The aggressive marketing of breastmilk substitutes (BMS) reduces breastfeeding, and harms child and maternal health globally. Yet forty years after the World Health Assembly adopted the International Code of Marketing of... more
This chapter from the book “Sustainable Food System Assessment: Lessons from Global Practice,” addresses missing data that could help inform food systems governance. The ways in which the food security issue has been framed has shaped... more
The inappropriate marketing and aggressive promotion of breastmilk substitutes (BMS) undermines breastfeeding and harms child and maternal health in all country contexts. Although a global milk formula 'sales boom' is reportedly underway,... more
Objective:To measure change in price of food groups over time (1995–2030) in Brazil, considering the Brazilian Dietary Guidelines’ recommendations.Design:Data from the Household Budget Survey (2008–2009 HBS) and the National System of... more
We are a group of researchers and academics with decades of experience in the protection and promotion of public health. We are writing to raise our concerns about how conflicts of interest are reported in public health nutrition... more
We are a group of researchers and academics with decades of experience in the protection and promotion of public health. We are writing to raise our concerns about how conflicts of interest are reported in public health nutrition... more
Changing global markets have generated a dramatic shift in tobacco consumption from high-income countries (HICs) to low- and middle-income countries (LMICs); by 2030, more than 80% of the disease burden from tobacco use will fall on... more
Introduction Tobacco production continues to increase in low- and middle-income countries creating complications for tobacco control efforts. There is the need to understand and address the global tobacco leaf supply as a means of... more
BackgroundIn Tanzania, strong tobacco control measures that would lead to a reduction in prevalence (consumption) have so far not been implemented due to concern about possible economic effects on gross domestic product and employment.... more
Tobacco is the primary export commodity in Malawi and an important contributor to foreign earnings. The entrenchment of tobacco interests within government has partly explained why Malawi has lagged in its efforts to address the health... more
Background The UN system’s shift towards multistakeholder governance, now embedded in the Sustainable Development Goals (SDGs), invites a broad range of actors, including the private sector, to the policymaking table. Although the tobacco... more
Objective To estimate the impact on sugar farmers globally of reduced consumption of free sugars, in line with World Health Organization recommendations. Methods Using multiregion input-output analysis, we estimated the proportional... more
In principle, pharmaceutical producers lack the incentives to develop orphan drugs, i.e. medicines intended to treat rare diseases. Regulation (EC) n. 141/2000 addresses the issue, providing orphan drug producers with accelerated... more
Despite intergovernmental calls for greater policy coherence to tackle rising non-communicable diseases (NCDs), there has been a striking lack of coherence internationally and nationally between trade and... more
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