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Outline

Discussing the Moral and Ethical Fundaments of Framing

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi

https://doi.org/10.19145/E-GIFDER.1116850

Abstract

Günümüz medya toplumunda kültürün yeniden üretilmesinde izler kitle çerçeveleri ile medya çerçeveleri tüm taraflarca etkileşimli olarak kullanılan ana metafor kalıplarıdır. Medya çerçeveleri, her türlü iletişim metninde, ama özellikle kitle iletişim araçlarında içeriği paketlemekte kullanılan retorik ve söylem araçları olarak, gerek güçlü ikna etkileri, gerekse toplumsal iletişimde sorumluluk atfetme, sorunu açıklama, çare önerme gibi ahlaki yargılama işlevlerini yerine getirmekte olduğundan, etik uygulama tartışmalarına konu olmaktadırlar. Çerçeveleme araştırmalarında, çerçeveleme eyleminin etik sorunları bağlamlar ve olaylar örneğinde tartışılırken, çerçevelemenin ahlaki tavır ve yargı belirten işlevleri de yine ayrı örnek olaylar bağlamında incelenmektedir. Ortak kavramsal temelin ötesinde, her iki yaklaşımın sonuçları da ahlakilik tartışmalarına konu olmaktadır.Çerçeveleme ve etik ilişkilerini ele alan teorik ve kavramsal yaklaşımların, “çerçeveleme sorumluluğu” ve temel iletişi...

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