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Outline

Interactive Media in Urban Space

2018, in Morreale D. (a cura di), Transmedia e co-creazione, Aracne editrice

Abstract

In this particular moment of cultural evolution, from mass media to digital media, the space factor is gaining a considerable relevance: especially the relationship between mediated and physical space is of particular interest because it recalls the archetypal figure of the labyrinth, and at the same time it involves the latest technologies of communication, from the various forms of digital gaming to the augmented reality. The connection between interactive media and urban space is now physiologic, and the scenery is becoming even more interesting because it encourages experimentation in new forms of communication and expression. Particularly, the most advanced art forms provide very interesting examples of interactive use of urban spaces as places of imagination, fiction, emotion.

FAQs

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What explains the transformation of urban spaces through interactive media?add

The research reveals that mediated urban spaces are increasingly interactive, with examples such as dynamic billboards and personalized advertisements enhancing user engagement. Notable instances include the 2003 Coca-Cola billboard in Piccadilly Circus, which adjusted its messages based on weather conditions.

How does the 'mobile/locative' paradigm affect user interaction?add

This paradigm shifts human-computer interaction from static interfaces to real-world contexts, emphasizing physical presence and social practices. Ubiquitous computing technologies, such as miniaturized sensors, allow for seamless integration between users and their environments.

Why are games considered culturally significant in urban environments?add

Games facilitate a unique interplay between text and space, creating narratives linked to urban experiences. This cultural role has evolved through both traditional labyrinth concepts and digital gaming, transforming how users engage with their surroundings.

What role does the Internet of Things play in urban media systems?add

The Internet of Things integrates computational capabilities into everyday objects, profoundly altering urban environments and citizen interactions. This shift necessitates a redefined understanding of citizenship and user agency within smart city frameworks.

When did interactive media begin to reshape the text/space relationship?add

The late 20th century marked a decisive shift where texts transitioned from visible to viable, enabled by advancements in interactive media. This evolution has implications for how urban stories and experiences are narrated through digital landscapes.

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