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Outline

Development of Online Transportation Services

2019, International Journal of Research in Business and Social Science (2147-4478)

https://doi.org/10.20525/IJRBS.V8I4.286

Abstract

Current technological development has brought changes and development in the of transportation. Online transportation service has become a means of transportation development which able to attract people's interest. The emergence of online transportation service has created a convenient way for people to obtain access to transportation. This paper was written in order to further study the forms of services provided by Grab, an online transportation company, and the benefits the drivers and customers obtain. Through a qualitative approach, the data was obtained from the Grab driver and customer of the application through sample selection technique of accidental sampling. The results obtained indicated that some of the services offered by Grab for the drivers are bonuses and points. As for the customers, Grab offers discount promos and vouchers while still actively using the application. The benefits received by the drivers when joining Grab are a flexible and unbinding working ho...

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What factors led to the transformation of conventional motorcycle taxis to online services?add

The paper finds that technological advancements and increased demand for effective transportation prompted the transformation of conventional motorcycle taxis like ojek into online services. The convenience offered by smartphone applications allowed riders to order services without needing to wait on the street.

How has Grab's business model influenced the income of drivers in Medan City?add

The study demonstrates that drivers who meet operational targets can earn bonuses, resulting in an average income comparable to formal employment. This model incentivizes many individuals in Medan City to transition to driving for Grab due to competitive earnings.

What customer benefits are associated with using Grab compared to conventional transportation methods?add

Research indicates that Grab users report higher satisfaction due to features like price transparency and efficiency in service delivery. This convenience eliminates the need for waiting at designated pickup points common with traditional transportation methods.

How has the online transportation service impacted employment opportunities in Indonesia?add

The development of services like GrabBike has improved employment options, creating thousands of driving opportunities for individuals lacking prior experience. The low entry barriers have enabled many unemployed individuals to join the workforce.

What role does customer feedback play in the performance assessment of Grab drivers?add

The paper reveals that customer ratings serve as a critical assessment tool for driver performance, impacting job security within the platform. A driver's ability to maintain high ratings is essential for continuing their partnership with Grab.

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