Two decades of re-aligning mundane entrepreneurship in Cuba
2016, Economía Sociedad y Territorio
https://doi.org/10.22136/EST002016814Abstract
We examine how small entrepreneurs perceive their changing internal and external environments in Cuba, a country with a highly regulated yet emerging entrepreneurial class. We build on the concept of everyday exchange or mundane entrepreneurship, originally developed as a lens to understand non-state actions in the former USSR, and apply it to contemporary Cuba in the post-Soviet era. Our socially situated case of entrepreneurship in Cuba identifies how entrepreneurial behavior is sustained outside the contexts of the market. The result is a realignment in which contemporary entrepreneurship on the island shares important similarities with the Soviet blat system, while it also exhibits attributes that are unique to the Cuban case.
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- Joseph L. Scarpaci. PhD in Geography from the University of Florida; Associate professor of marketing, West College of Business; Professor emeritus, Virginia Tech, Blacksburg, USA. Scarpaci is Executive Director of the Center for the Study of Cuban Culture and Economy in Blacksburg, VA, USA. He coauthored of "Marketing without advertising: Brand preference and consumer choice in Cuba", Routledge, (2011); coauthored, "Engineering paradise: marketing the Dominican Republic's last frontier", in Brunn, Stan and Woods, Andrew (eds.), Engineering the