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Outline

Discourse Analysis Organizational Analysis

2000, Organization

https://doi.org/10.1177/135050840073009

Abstract

The question of discourse, and the manner in which it shapes our epistemology and understanding of organization, are central to an expanded realm of organizational analysis. It is one which recognizes that the modern world we live in and the social artefacts we rely upon to successfully negotiate our way through life, are always already institutionalized effects of primary organizational impulses. Social objects and phenomena such as 'the organization', 'the economy', 'the market' or even 'stakeholders' or 'the weather', do not have a straightforward and unproblematic existence independent of our discursively-shaped understandings. Instead, they have to be forcibly carved out of the undifferentiated flux of raw experience and conceptually fixed and labelled so that they can become the common currency for communicational exchanges. Modern social reality, with its all-too-familiar features, has to be continually constructed and sustained through such aggregative discursive acts of reality-construction. The idea that reality, as we know it, is socially constructed, has become an accepted truth. What is less commonly understood is how this reality gets constructed in the first place and what sustains it. For the philosopher William James, our social reality is always already an abstraction. Our lifeworld is an undifferentiated flux of fleeting sense-impressions and it is out of this brute aboriginal flux of lived experience that attention carves out and conception names:. .. in the sky 'constellations', on earth 'beach', 'sea', 'cliff', 'bushes', 'grass'. Out of time we cut 'days' and 'nights', 'summers' and 'winters'. We say what each part of the sensible continuum is, and all these abstract whats are concepts. (James, 1948: 50, emphasis original) It is through this process of differentiating, fixing, naming, labelling, classifying and relating-all intrinsic processes of discursive organization-that social reality is systematically constructed. Discourse, as multitudinal and heterogeneous forms of material inscriptions or verbal utterances occurring in space-time, is what aggregatively produces a particular version of social reality to the exclusion of

Key takeaways
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  1. Discourse shapes our understanding of organizations, constituting social reality rather than merely describing it.
  2. The text argues for the significance of discourse analysis as a legitimate form of organizational analysis.
  3. Discourse operates through differentiation and classification, creating stable social objects like 'organizations'.
  4. The study of discourse reveals underlying motivational forces affecting organizational theorists and practitioners.
  5. Language's inadequacies in capturing deeper truths emphasize the importance of indirect and suggestive communication in organizational contexts.

References (8)

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