SHOPPING MALL VS. OPEN PUBLIC SPACE IN CONSUMER CULTURE

CONFERENCE PROCEEDINGS OF THE 5TH INTERNATIONAL ACADEMIC CONFERENCE ON PLACES AND TECHNOLOGIES , 2018

Shopping centres are increasingly becoming places for leisure. In order to attract more consumers and to lengthen shopper stay, various leisure components are being added to retail and shopping places. At the same time, under the influence of consumer culture, recreational shopping became one of the widespread leisure activities among different social categories. Contemporary research shows that nowadays youth leisure is also widely associated with shopping centres. Recreational shopping, attendance at various leisure venues and events, but also browsing around shopping centres is becoming more and more popular among young people. Although this phenomenon is well elaborated in the context of developed countries, the research on youth leisure in shopping centres in post-socialist context is at its infancy, especially considering its spatial aspects. Therefore, the purpose of this paper is to explore perception and recreational use of shopping centres by young people and to present a preliminary study exploring this phenomenon in six big inner-city shopping centers of Belgrade. By using the on-line questionnaire, it seeks to discover preferences of young people towards certain shopping centers, recreational opportunities, and recreational spaces, in order to identify factors that shape their choice and use of shopping centers for leisure.

The aim of this research is to find out which public space plays a role in the formation of shopping center's image, to examine the intentionality of people's relationship to a shopping center, and to determine factors of public space design that create sense of place. The objects of research are two shopping centers in Indonesia. The research uses the method of Focus Group Discussion. In conclusion, the research finds that the image of a shopping center is formed by its corridors, atriums and dining areas or food courts. Meanwhile, the relationship of people to the shopping center has a variety of intentionality. The relationship existed is influenced by the interior element and interior design is an indicator for the success of public space design.

A+ArchDesign , 2018

Public spaces like shopping areas are indispensable places for human. The buying and selling of goods played a very important role in the development of towns and cities (1). Shopping places has been changed with modern movement. At the same time, these spaces embrace particular events that have collective social, historical and cultural associations; projections of these events influence the physical transformations, which can each be re-identified through time. One of the basic features of traditional shopping areas is the association between urban fabric and social structure (2). However, contemporary shopping places has been emerged as closed box independent from tissue of city which lost their spatial values. Therefore, especially in historical cities, the unity of 'urban fabric-shopping place' is impaired. The "space-time" relation in modernity shifts because of breaking ties of societies with the traditions and is leading to the loss of identity (3). This study discusses the space design of contemporary shopping areas as important public city places and the interpretation of traditional impression in today's modern architecture to refer to values of place. With this aim, "Mediacite" shopping center in Belgium designed by Ron Arad and eastern covered bazaar will be examined as case study. The "Mediacite" was created in the context of modern design criteria, although the architect has revived the sense of traditional design principles in the place. This project ties together all the disparate elements of its site to create a new axis through the city of Liege (4).

Procedia - Social and Behavioral Sciences, 2015

The aim of this research is to find out which public space plays a role in the formation of shopping center's image, to examine the intentionality of people's relationship to a shopping center, and to determine factors of public space design that create sense of place. The objects of research are two shopping centers in Indonesia. The research uses the method of Focus Group Discussion. In conclusion, the research finds that the image of a shopping center is formed by its corridors, atriums and dining areas or food courts. Meanwhile, the relationship of people to the shopping center has a variety of intentionality. The relationship existed is influenced by the interior element and interior design is an indicator for the success of public space design.

Much has been written on the role of public space in contemporary societies, and many scholars agree that public space today is a controversial and arguably critical concept. It may actually seem that even the basic idea of what is or should be 'public' is experiencing a deep and troublesome reconsideration, as new forms of privatization slowly but firmly erode its fundaments. Within this conceptual framework, this paper aims at critically analyzing the idea of public space today, with particular attention to the idea of public space as a shopping mall. Characteristics of the Italian way of using shopping malls, and their social and spatial consequences, are investigated and analyzed through case studies in Palermo.

Public spaces can sometimes be considered as nodes and are often regarded as the images that create a sense of place in a city. Public spaces here refer to city parks and streets with their many elements. On a smaller scale, a shopping center as a commercial building also serves as public space for its locality. True to its name, public spaces, especially the plaza in an atrium, corridor and other areas, are becoming the center for public activities. Plazas in shopping centers are turning into well-sought public areas due to the initiative of the shopping centers' managements as well as public demands.The research is aimed at finding out about the role of a public area's layout in creating a sense of place, which specifically can be described in three points. The first is to find the physical factors that develop sense of place. The second is to analyze the social factors in a sense of place. And the third is to examine the relationship between people and their environment. Shopping centers are used as the case study to identify the relationships between a public space's interior design that shapes its atmosphere as a mental image which creates a sense of place in a particular scale. The case study for this research was Pasar Atum, Ciputra World and Tunjungan Plaza, all of which represent successful shopping centers from various eras in Surabaya. The research subjects were 15 people in each shopping center. The research method used was a mixed method which combined the qualitative method with in depth interview.

2013

Public spaces are open to use for everyone. As urban public spaces, streets are essential elements that allow circulation of people between urban spaces. This study elaborates on the role of streets among urban open spaces, pedestrianization programs and the role of pedestrianization in physical and commercial downtown revitalization. The form and approach of this study is a review paper. The material section of the paper includes a review of articles and books about pedestrianization. The conclusion reached by the study is that pedestrian malls not only offer visually pleasing and aesthetically rich urban spaces, but also constitute important public spaces in cities that are created by public regulation. Moreover, pedestrian malls play an important role in downtown revitalization.

İstanbul Commerce University Journal of Science, 2013

Kamusal mekanlar herkesin kullanimina acik mekanlardir. Sokaklar kentsel mekan icinde kamusal mekan olarak insanlarin kentsel mekanlar arasinda dolasimini saglayan onemli ogelerdir. Bu calismada sokaklarin kentsel acik mekanlar icinde aldigi rolu, yayalastirma calismalarini, yayalastirma calismalarinin kent merkezlerini fiziksel ve ticari acidan canlandirmasindaki rolu ele alinmistir. Makalenin ele alinis bicimi ve yaklasimi tarama makalesidir. Makalenin material bolumunu yayalastirma ile ilgili makale, kitap taramasi olusturmaktadir. Calismada elde edilen sonuc pedestrian malls’lar sadece gorsel, estetik acidan zengin kentsel mekanlar sunmamakta ayni zamanda Pedestrian mall’lar kamu eliyle yapilan bir duzenleme ile kentlerde onemli kamusal mekanlarin olusmasini saglamaktadir. Bununla birlikte pedestrian mall’lar kent merkezlerinin yeniden canlandirilmasini iceren bir oneme sahiptir

Nowadays shopping centers in many Polish cities and towns are not only replacing traditional shops, but have eventually become a substitute for lively public spaces. Moreover, they serve as regional points of interest for people from even relatively distant locations. Why are malls so magnetic? What human needs are fulfilled therein? What do people like and dislike in such environments? What emotions can be activated by or associated with shopping malls? To what extent can those cognitions and emotions be similar or different, according to the spatial arrangement, architectural traits or identity of specific mall? Which dimension of environmental quality most affects well-being in malls: functionality, convenience, safety, leisure, atmospherics, self-identification or otherwise? In search for answers stated above, both correlational and qualitative research was launched. The study was conducted in Wroclaw, Poland. Over 300 participants were evaluating five shopping malls, including the oldest, post-communist one (opened in 2001), and the modernized former Wertheim Department Store (first opened in 1930). The author’s questionnaire based on shopper well-being dimensions proposed by El Hedhli, Chebat and Sirgy (2011) was used in quantitative survey. The qualitative data was obtained from participants by pen and paper method, including sketch mapping technique.

Places and technologies 2019 : keeping up with technologies to turn built heritage into the places of future generations : conference proceeding : 6th international academic conference, Pécs, Hungary, 9-10 May 2019, 2019

The constant decline in the number of public space and the attendant emergence of pseudopublic spaces with limited access occur simultaneously with the aggression of commercial culture and the emergence of cultural spectacle. Shopping centres provide physical spaces for social activities, and increasingly they have been replacing all aspects of urban life. Nowadays it is becoming an alternative centre in the city with its own "public space". With the creation of places for public, cultural and recreational events, and above all, places for leisure and socialization, shopping centres have become more than a "commercial city". According to various authors, the quality of POP(o)S has been called into question, and even though it usually suggests a negative phenomenon, this paper focuses on its advantages and possibilities. Paper also investigates the ways to use privately owned public spaces, with special focus on open spaces, plazas, and atrios owned by shopping centres. Paper presents three case studies: Ušće shopping centre in Belgrade, Rajićeva shopping centre in Belgrade and Manufaktura shopping centre in Lodz. With the comparison of the above mentioned, the aim is to recognize different patterns of use of POP(o)S in correlation to the model of the built structure. New urban design strategy should provide integration of different civic functions, in order to create a new type of public realm, which would improve the connectivity and usability of surrounding public spaces and urban environment. The aim of the paper is to present that carefully located and well-integrated shopping centers can contribute to the circulation of activities and people, thus to the preservation of city values and promotion of public life. However, question how could one consider private space as public space remains.