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Outline

WHAT DO PEOPLE THINK ABOUT THE HEALTH CONTENT OF TURKISH PRESS

Abstract

In recent years, with the increase of the media content on health issues in Turkish media, the discussions on accuracy, credibility and the validity have been increased too. In this respect, today’s health publications in Turkey are required to be described; publication content should be examined, and publics’ opinions and perceptions should be determined. Focusing on the discussions on the issue, one of the biggest media and public opinion projects in Turkey started in 2010 with the supports of TUBİTAK and Anatolian University named “Designation of the Principles on Health Content of the Media in Turkey: An Analysis on Source, Message, and Audience”. This paper covers one of the parts of the project, and aims to share the results of the national survey on the health content of Turkish press. The paper reveals what Turkish people think about the health content of the Turkish press. Results show that Turkish people control their doctor’s advices and their medical drugs from the newspapers. They mostly criticize the newspapers on not publishing on general health politics of the government, the level of the information, the language used in the news, the advertisement and trade issues.

References (30)

  1. I've realized I have a problem about my health.
  2. I've learned which hospital, medical doctor or health product is better. 214 22.3 338 35.3 406 42.4
  3. Now, I have more information on medical treatment methods 405 42.2 369 38.4 186 19.4
  4. I have more information about alternative or herbal treatment methods apart from medical treatment methods. 386
  5. Now, I behave consciously about my health 569 59.4 292 30.5 97 10.1
  6. Instead of visiting and paying to a doctor, I can learn the information about my health. 165
  7. I can check the information, medicine and treatments that I learned from the doctor about my health. 376
  8. I can get information about the private issues that I'm shy to talk with others. 471
  9. I get demoralized and annoyed, feel terrible. 218
  10. Problems about health policy and healthcare system are not discussed enough. 445
  11. I find that the information given is mostly lie, wrong, misleading. 254
  12. Especially, I find the information given about alternative medicine, herbal treatment etc. is false. 231 24.4 399 42.1 317 33.5
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  17. Issues get discussed superficially, there is no detailed information. 415
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