Transmedia Storytelling: explorando su uso en la educación

EDULEARN Proceedings, 2019

In this research it will be analyzed if the transmedia storytelling resources used in the audiovisual developments, have a higher incidence on the perception and empathy that the observers have with respect to fictional characters; that is, if the transmedia design encourages the empathy for the audiovisual fictional characters. This is very important in the Audiovisual Communication Degree in order to programme effectively professional and academic activities using the available transmedia technologies. For the experimental development the short film "Expediente 64" has been used. This Final Project was produced, realized and edited by fourth-year students of the Audiovisual Communication Degree in University of Valencia. For the identification of the fictional characters the scale EDI has been used formed by 17 items. The statistical development will be carried out by correlating hypothesis, bivarieted analysis and contingency tables. SPSS IBM, v21 has been used as Software. Audiovisual Communication students as well as Multimedia Engineering students, who had not participated in this short film, took part in the experimental research. After the correlation of variables against the two natures of the audiovisual constructs-transmedia discourse and traditional lineal discourse-it has been proven that the dissolved and implemented narrations in a transmedia stage correlates positively with a higher empathy for the characters. Finally, it will be discussed if the transmedia design in the academic proposals in Audiovisual Communication are optimal to achieve a greater cognitive penetration.

In the era of media convergence, transmedia (cross-media/cross-platform/multi-platform) narratives are catering to users who are willing to immerse themselves in their favorite entertainment content. The inherent interactivity of the Internet and the emotional engagement of story can lead to innovative pedagogies in media rich environments. In the digital age, the textbook is being replaced by new forms of learning technologies such as a story-based screentext. This paper focuses on web-based Transmedia Storytelling Edutainment as a pedagogical practice in higher education.

Creative Education, 2016

The use of stories combined with communication and information technologies can be a solution to bring together teachers and students in the processes of teaching and learning, with a view to exploring and sharing the content more effectively. In a time of convergence and unprecedented possibilities for protecting learning experiences, the use of creative and information sharing devices is part of the participatory culture, which takes into account the characteristics of the teenage audience, who do not accept one-way teaching that is closed to opportunities for improvement. The study carried out a literature review to verify the effectiveness of using transmedia storytelling in the teaching and learning process. The results showed that many of the studies carried out have been exploratory, and as such, certain mistakes can be seen in the implementation of transmedia storytelling in the classroom, including the frequent use of stories not connected to transmedia communication. The methodology has also been employed to complement teaching based on case studies and problem solving. Even so, the use of transmedia storytelling in education does engage teachers and appears to be effective for learning.

ijiet.org

International Journal of Contemporary Education, 2018

The present paper analyzes an innovative teaching experience, Transmedia Narrative, in the field of Higher Education. This experience based on the Project-Based Learning (PBL) method and collaborative processes, that has a solid constructivist framework, is proposed as a fertile ground for creative experimentation and the production of interesting pieces and exemplary transmediation strategies. The innovative teaching project was conducted between 2013 and 2017 at the Faculty of Communication, Catholic University of Murcia (Spain). Part of the results at this project were presented at the 'International Conference on Communication in the profession and the university of today: contents, research, innovation and teaching' (CUICIID) in 2014, in order to make the premier disclosure of preliminary data and test the design of the project. So far, the project created works in progress of immense professional and academic value. Results of this project are not only relevant, but also provide a significant and original contribution to the international literature related to contemporary education.

EDULEARN, 2020

The presence and praxis of transmedia storytelling has been through different paths according to its genres, results or target audiences. However, there are still scarce sources that have established comparatives analysis about tendencies of this phenomenon based in its geographical origin. Narrowly linked to digital technologies and within the framework of the participatory digital ecosystem, the phenomenon is seen as a set of knowledge, narratives and practices that are subjected of being transferable and apprehensive. The present study contributes to the comprehension of the phenomenon of transmedia storytelling establishing a comparative approach among the theory and the practice exerted from both sides of the Atlantic, its transfer systems of techniques, narratives and knowledge viewed from higher education. For this purpose, we have conducted interviews with academic directors and experts of communication programs of prestigious education institutions in Latin America and Spain. The results present, therefore, a mapping of the presence of transmedia storytelling in higher education at a conceptual and practical level, analyzing human and material resources that are considered in these programs and spaces, and that have a decisive effect on the production of these future professionals.

2018

En torno al movimiento mediático de la cultura participativa hay ya muchos enfoques educativos que empiezan a hablar de una alfabetización transmedia. Con una revisión sistemática de la literatura, concluimos que este concepto no se ha definido aún en el ámbito educativo, aunque existe consenso sobre algunos de sus componentes principales: transmedialidad, colaboración, prosumo y espíritu crítico. // Around the media movement of participatory culture, there are already many educational approaches that begin to speak of a transmedia literacy. With a systematic review of the literature, we conclude that this concept has not yet been defined in the educational field, although there is consensus on some of its main components: transmediality, collaboration, prosume and critical spirit.

This paper proposes the use of transmedia storytelling in an educational context. Transmedia stories are perceived as opportunities to create a new learning scenario that allows for the development of innovative student-centred educational practices, and the implementation of collaborative strategies that ultimately meet the 21st-century students' needs. Through the discussion of a transmedia learning project targeted to English as Second Language students, this paper attempts to provide insight on how learning activities and strategies can be embedded in the digital narrative and experience layers of a storyworld.

2014

The idea that different media can work in conjunction to transmit a story, understood as a distributed narrative, is a new one and has partly been developed as a result of the technological evolution of media. On a basic level, it has been applied in education in a similar way for a long time. However, transmedia storytelling based on digital media is a very new concept for education, particularly for formal education. An ad hoc educational application entitled The Ancestral Letter was designed and subsequently tested in a secondary school to verify the interest of this concept. The results, which must be qualified by the specific circumstances of a single experience, show significant improvements in core aspects such as motivation, engagement and the improvement of some competencies.

This paper includes theories and practices of scholars and producers, explaining about transmedia storytelling and provides guidance on how to make a successful one. Because Transmedia is new and not yet fully sculptured, it involves many elements of other types of digital media that creates much confusion about what is to consider when creating a transmedia storytelling and how to director a transmedia project. The subject is wide and cannot be covered in one research. Therefore, this research is concerning the challenges of making a transmedia project today. The method used was creating a guided transmedia project of producers’ theories and evaluate the creation process. Practically I was challenged by technology, time and budget, resulting to improvise. It was found that creating a transmedia storytelling project is not only the creation process itself but the after launching commitment, while creating a good transmedia project is only a good start. Transmedia storytelling is not the making process directly but the co-creation with participants of the transmitted story.