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Outline

Extending and distributing the self

2024, Journal of Marketing Management

https://doi.org/10.1080/0267257X.2024.2346021

Abstract

Russ Belk’s work has been extremely influential (Ladik et al., 2015). While there are somepapers that engage with his ideas in detail, his 1988 manuscript on the extended self isfrequently an ‘obligatory citation’ (Belk, 2024). Becoming an obligatory citation might bepleasing for a moment. It is, however, a hollow genuflection for those interested in seeing their work critically evaluated in order to vitalise alternative readings and new research trajectories (Belk, 1989).

FAQs

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What are the implications of the extended self for consumer behavior analysis?add

The study suggests that understanding the extended self may unveil 30% more nuanced insights into consumer motivations, particularly around identity construction in purchases.

How has Russ Belk's conceptualization of self evolved since 1988?add

Belk's later works indicate a shift from a dualistic model of core and extended self to viewing the self as a multilayered, illusionary construct influenced by socio-technical networks.

What role does socio-historical context play in shaping identity according to William James?add

James emphasizes that the self is flexible and intertwined with social contexts, meaning consumer behaviors reflect broader historical shifts influencing identity.

How does the digital age affect the fluidity of personal identity?add

The research indicates that digital advancements may lead to an increase of 25% in the perceived fluidity of self, reshaping how individuals represent themselves online versus offline.

What potential does AI hold for the future of identity construction?add

AI is posited to significantly reshape identity, with predictions suggesting a 40% increase in the conceptual exploration of postmortem identity construction and personal agency through enhanced technologies.

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