Investigating TAM across cultures and systems

This research paper studies on the difference between different messaging application features and how they mediate online communication. And the effect of culture difference of Chinese and Dutch students on communication through Instant messaging applications.

Information Technology & People, 2008

Purpose -The purpose of this paper is to study factors that affect adults' acceptance of instant messaging (IM) for social and entertainment purposes in an Arab country Design/methodology/approach -An expanded version of the Technology Acceptance Model (TAM) was used to test the impact of four factors (subjective norms, perceived ease of use, perceived usefulness, and perceived enjoyment) and a new construct, curiosity about other people, on the level of IM usage by 191 adults in Kuwait. Survey questions from prior studies were adopted and customized, and the model analyzing using Structural Equation Model with LISREL. Findings -IM usage is a different type of technology usage than work-related forms of ICT since it is employed for social and recreational usage. Unlike prior studies that employed TAM in a work-related setting, perceived usefulness was not a significant antecedent of usage; however, perceived enjoyment, social norms, curiosity about other people, and perceived ease of use were all important antecedents of IM usage. Research limitations/implications -This study focused on IM usage outside the workplace for social purposes and was restricted to adults within one country (Kuwait). Additional studies across Arab countries are encouraged as well as comparatives studies about IM usage for different contexts (work-related use of IM from home and IM usage in the workplace). Practical implications -This study is useful for researchers willing to highlight the factors that motivate users' ICT adoption outside the workplace and for social purposes. It also has implications for managers and software vendors seeking to enhance the adoption of communication-oriented forms of ICT in the Arab world Originality/value -The study highlights motives of ICT usage among Arab adults, which has not been widely studied. It also describes Arab culture and shows how certain aspects of culture affect ICT usage.

Journal of Universal Computer Science, 2008

In human-computer interaction and computing, mobile phone usage is mostly addressed from a feature-driven perspective, i.e. which features do a certain user group use, and/or a usability perspective, i.e. how do they interact with these features. Although the feature driven and usability focus carry value, it is not the full picture. There is also an alternative or wider perspective: mobile phone use is influenced by demographic, social, cultural, and contextual factors that complicate the understanding of mobile phone usage. Drawing on concepts and models from sociology, computer-supported cooperative work, human-computer interaction and marketing, we researched the influence of culture on mobile phone adoption using interviews and two surveys. The contribution of this research is a model that includes culture as one of the factors that influence mobile phone adoption and usage. The proposed model represents the influence of mediating factors and determining factors on actual mobile phone use. The proposed model has been evaluated from both a qualitative and quantitative perspective.

International Journal of Information Management, 2013

Few studies have examined the influence of national culture on individuals' perceptions of Information and Communication Technology (ICT). Moreover the few existing studies have contradictory findings. While some researchers have suggested a relationship between culture and individuals' interactions with and perceptions of ICT innovations, other research found no such link. The purpose of this article is to better understand the influence of culture on individuals' attitudes by comparing the use of cellular phones in Quebec and Guinea. The findings suggest that Ease of Use and Usefulness are sensitive to cultural influence. However, the hypotheses relative to the moderating effects of culture on the Social Pressure, Image, average calls made and average turnaround time spent on the call are not supported.

Journal of Global Information Management, 2010

This study investigates technology adoption behavior of Saudi Arabian knowledge workers using desktop computers within the context of TAM2, and the unique effects of Saudi culture on IT adoption within the developing, non-Western, country. Following the guidelines of the etic-emic research tradition, which encourages cross-cultural theory and framework testing, the study findings reveal that the TAM2 model accounts for 40.3% of the variance in behavioral intention among Saudi users, which contrasts Venkatesh and Davis’ (2000) explained 34-52% of the variance in usage intentions among U.S. users. The model’s explanatory power differs due to specific Saudi Arabian emic constructs, including its collectivist culture and the worker’s focus on the managerial father figure’s influence on individual performance, a stark difference from TAM findings in more individualistic societies. The authors’ findings contribute to understanding the effects of cultural contexts in influencing technology...

2000

Much research in the last two decades has investigated the acceptance and use of information technology. However, only a limited number of studies have focused on the acceptance of technology outside of North America. This study explores the effect of culture on the acceptance of technology in Latin America.

Journal of World Business, 2013

Information systems use, national culture (IC, UA, PD, MF) Survey of airline employees from U.S., Japan and Switzerland, Hofstede's culture indices Information and Management Galliers et al. (1998) National culture Rate of technology adoption Single site case study, culture not explicitly measured Information Technology for Development Garfield and Watson (1998) National culture (UA, PD) Structure of national information Infrastructure Descriptive case study of government archives across 7 countries, Hofstede's cultural indices Journal of Strategic Information Systems Griffith (1998) National culture (PD) Satisfaction with Group Support Systems (GSS) Laboratory experiment comparing U.S. and Bulgarian student GSS teams, Hofstede's culture indices Interacting with Computers Jarvanpaa and Leidner (1998) Resource-based competencies Information services industry diffusion national culture (IC, UA) Single site case study (semi-structured interviews) of Mexican firm, Hofstede's culture indices Information Systems Research Hasan and Ditsa (1999) National culture (UA, PD, IC, MF) Technology transfer outcome Interpretive field study of 10 organizations in Middle East, Africa and Australia, Hofstede's culture indices Journal of Global Information Management Al-Ghatani (2003) Perceived attributes of technology Rate of technology adoption, national culture Survey of 1200 Saudi managers and government officials, culture not explicitly measured Information Technology for Development Thatcher et al. (2003) National culture (UA, IC, PD, MF), qualitative and quantitative work overload Personal innovativeness with information technology Survey of U.S. college students, cultural indices by Hofstede Journal of Computer Information Systems Chui and Kwok (2008) National culture dimensions Life insurance consumption Survey research with data from 1976 to 2001 across 41 countries, cultural indices by Hofstede

2002

In this paper, we set forth a program of research for identifying the pertinent issues that are affecting the adoption and use of mobile electronic commerce applications and collaborative mobile technologies. The primary vehicle for understanding these issues is the observation and analysis of how different cultures utilize these emerging technologies. For example, why is short message service (SMS) messaging so popular in Europe but barely used in the US? A review of the existing and near-future technologies is provided, along with the differences in national infrastructure as well as culture. The roles of cognitive fit and technology acceptance model (TAM) in addressing these questions are reviewed, along with other relevant literature. Finally, a listing of research questions and a research plan for testing them is detailed.

2002

In this paper, we set forth a program of research for identifying the pertinent issues that are affecting the adoption and use of mobile electronic commerce applications and collaborative mobile technologies. The primary vehicle for understanding these issues is the observation and analysis of how different cultures utilize these emerging technologies. For example, why is short message service (SMS) messaging so popular in Europe but barely used in the US? A review of the existing and near-future technologies is provided, along with the differences in national infrastructure as well as culture. The roles of cognitive fit and technology acceptance model (TAM) in addressing these questions are reviewed, along with other relevant literature. Finally, a listing of research questions and a research plan for testing them is detailed.

2013

This research illustrates the importance of investigating the impact of cultural influences on Internet adoption. Two constructs related to cultural identification (national and ethnic) are elaborated based on orthogonal cultural identification theory. Another construct related to acculturation to the global culture is developed to provide a dynamic view of culture. Members of two different ethnic groups living in an emerging country completed a total of 307 questionnaires analyzed by estimating a structural model with PLS. For both groups, national and ethnic identification had a negative impact on acculturation to the global culture which had a positive influence on the intention to adopt the Internet. Only ethnic identification had a negative impact on the intention to adopt the Internet whereas national identification had no impact. Our results indicate that taken cultural influences improves our understanding of IT adoption.