Tam Metin Kitap Bölümü
References (37)
- Abidin, C. (2015). Communicative intimacies: Influencers and perceived interconnec- tedness. Ada, 8, 1-16.
- Alikılıç, İ; Özkan, B. (2018). Bir Sosyal Medya Pazarlama Trendi, Hatırlı Pazarlama ve Etkileyiciler: Instagram Fenomenleri Üzerine Bir Araştırma, Uluslararası Sosyal Bilimler Dergisi, Cilt:1, Sayı:2: 43-57.
- Armağan E ve Doğaner M. (2018). Fenomen Pazarlaması: YouTube Güzellik Vlogger- ları Üzerine Bir Araştırma, International Congress of Political, Economic and Fi- nancial Analysis -2018 (PEFA"18), S:223-234.
- Aslan, A; Ünlü, G. D. (2016). Instagram Fenomenleri ve Reklam İlişkisi: Instagram Fenomenlerinin Gözünden Bir Değerlendirme, Maltepe Üniversitesi İletişim Fa- kültesi Dergisi, Cilt: 3, Sayı: 2: 41-65.
- Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marke- ting strategy. Business Horizons, 55(3), 261-271.
- Biaudet, S. (2017). Influencer Marketing As A Marketing Tool -The Process Of Crea- ting An Influencer Marketing Campaign On Instagram, Retrieved from Theseus.fi Academic Studies and Publications, Degree Thesis
- Bor, M. H. VE Erten, A. (2019). Dijital Çağın Mesleği Nasıl Influencer Olunur?, İstan- bul: Hürriyet Kitap
- Buyer, Lisa.(2016) "PR Under the Influence: Why Influencer Marketing is all the Buzz."#SocialPR Chat. N.p., 18 Jan. 2016. Web. 07.01.2019.
- Chief marketer, (2018). The Power of Influencers, B2C Special Report, https:// www.chiefmarketer.com/special-reports/power-influencers/, 07.01.2019.
- Claesson, A., Ljungberg N.T. (2018). Consumer Engagement on Instagram Viewed through the perspectives of social influence and influencer marketing, Lund Uni- versity, Master's Programme in International Marketing and Brand Management.
- Coşkun C. (2018). Marka, Ajans ve YouTuber Üçgeninde Nüfuz Pazarlamasının Belir- leyici Unsurları, (Yayınlanmamış Yüksek Lisans Tezi). Bahçeşehir Üniversitesi Sosyal Bilimler Enstitüsü, İstanbul.
- Dada, G. (2017). What is influencer marketing and how can marketers use it effecti- vely. Forbes Communications Council, 14.
- Eigenraam, A. W., Eelen, J., van Lin, A., & Verlegh, P. W. J. (2018). A Consumer based Taxonomy of Digital Customer Engagement Practices. Journal of Interacti- ve Marketing, 44, 102-121.
- Eryılmaz, B., & Zengin, B. (2014). Butik Otel Işletmelerinin Sosyal Medya Kullanımı- na Yönelik Bir Inceleme: Facebook Örneği. Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 4(2), 42-59.
- Fay, B. ve diğ. (2015). "The Who, What, When, Where, How, and Why of Influencer Marketing", WOMMA Influencer Handbook, Chicago. (https://painepublishing. com/wp-content/uploads/2015/06/Influencer-Handbook-v4-2.pdf)
- Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
- Görgülü G. ve Farajova T. (2017). Sosyal Medya Fenomenleri Takipçilerinin Satın Alma Tercihlerini Etkiliyor mu?, İstanbul Bilgi Üniversitesi İletişim Fakültesi.
- Grafström, J., Jakobsson, L., Wiede, P. (2018). The Impact of Influencer Marketing on Consumers' Attitudes, Jönkopıng University.
- Gümüş, N. (2018). Consumers' Perceptions of YouTubers: The Case of Turkey. AJIT-e Online Academic Journal of Information Technology, Online Academic Journal of Information Technology 2018 Bahar, Vol: 9, Num: 32, 23-38.
- Haapasalmi, J. (2017). Advertiser Perception Of Influencer Marketing: How Do Adver- tisers See The Now And The Future Of İnfluencer Marketing in Finland?, Helsin- ki Metropolia University of Applied Sciences Bachelor of Business Administra- tion European Management, Thesis.
- Kwak, H., Changhyun, L., Hosung P., Moon, S., (2010). What is Twitter, a Social Network or a News Media?, Proceedings of the 19th International Conference on World Wide Web, New York, s. 591-600.
- Ledbetter, E. (2016). The Change in Influencer Marketing from PR Strategy to Media Strategy.
- Lomanowska, A. M., & Guitton, M. J. (2016). Online intimacy and well-being in the digital age. Internet Interventions, 4, 138-144.
- Mert, L. Y. (2018). Dijital Pazarlama Ekseninde Influencer Marketıng Uygulamaları, Gümüşhane Üniversitesi İletişim Fakültesi Dergisi, Cilt:6, Sayı:2: 1299-1328.
- More, J. S., & Lingam, C. (2019). A SI model for social media influencer maximiza- tion. Applied Computing and Informatics, 15(2), 102-108.
- Mutlu, B. ve Bazarcı, S. (2017). Marka İşbirlikleri için Yeni Bir Alan: YouTube İçerik Üreticileri ve Kanal Toplulukları Üzerine Netnografik Bir Araştırma, Akdeniz İle- tişim Dergisi, Sayı 27, Sayfa:28-45.
- Nandagiri, V., Philip, L., (2018). Impact Of Influencers From Instagram And YouTube On Theır Followers, International Journal Of Multidisciplinary Research And Modern Education, Volume 4, Issue 1, Page, Number 61-65.
- Sabuncuoğlu, A., & Gülay, G. (2014). Sosyal medyadaki yeni kanaat önderlerinin birer reklam aracı olarak kullanımı: Twitter fenomenleri üzerine biraraştırma. İletişim Kuram ve Araştırma Dergisi, (38).
- Sarıtaş, A.(2018) Sosyal Medya Reklamlarında Fenomen Kullanımı ve Reklam İzleme Tercihi. The Journal of International Scientific Researches, 3(4), 62-74.
- Senft, T. M. (2008). Camgirls: Celebrity and community in the age of social networks (Vol.4). Peter Lang. (ErişimTarihi: 08.02.2020) https://books. goog- le.com.tr/books.
- Singh, S., & Diamond, S. (2012). Social Media Marketing for Dummies (2nd ed.). Hoboken, New Jersey: For Dummies.
- Stackla, (2017). 2017 Consumer Content Report: Influence In The Digital Age. www.stackla.com.
- Veissi, I. (2017). Influencer Marketing On Instagram. Haaga-Helia University of App- lied Sciences, Bachelor's Thesis Degree Programme in International Business.
- Woods, S. (2016). "#Sponsored: The Emergence Of Influencer Marketing", University Of Tennessee Honors Thesis Projects.Http://Trace.Tennessee.Edu/Utk_ Chanho- noproj/1976.
- Yağci, S. (2019) "Fenomen Pazarlama (Influencer Marketıng): Dijital Pazarlamanın Kanaat Önderleri Üzerine Araştırma" Yüksek Lisans Tezi, İnönü Üniversitesi, Sosyal Bilimler Enstitüsü, Malatya
- Zietek, N. (2016). Influencer Marketing: The Characteristics and Components of Fas- hion Influencer Marketing, The Swedish School Of Textiles University Of Boras.
- Zhu, Z., Wang, J., Wang, X., & Wan, X. (2016). Exploring factors of user's peer- influence behavior in social media on purchase intention: Evidence from QQ. Computers in Human Behavior, 63, 980-987.