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Engineering

Introduction: Business Models and Modelling Business Models

Profile image of vincent Mangematinvincent Mangematin

2015, Advances in Strategic Management

https://doi.org/10.1108/S0742-332220150000033013
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Abstract

He has contributed to many lines of thinking in the Strategy field, including cognition, organizational change, networks and alliances, and in many contexts including mature industries and biotechnology. Recently he has been associated with thinking concerning business models through his promotion of the concept of 'Business Models as models' and his role as leading editor of the 2010 Long Range Planning Special Issue on Business Models.

Key takeaways
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  1. The business model concept extends beyond value creation to encompass diverse functions and interpretations.
  2. Understanding business models as processes can illuminate their emergence and practical applications in strategy.
  3. Research indicates that multi-sided platform models differ significantly from traditional business models in decision-making.
  4. Middle managers play a crucial role in the enactment and choice of business models within firms.
  5. The future of business models involves recognizing complex customer relationships and adaptive strategies across diverse markets.

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References (31)

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  30. Charles Baden-Fuller is the Centenary Professor of Strategy at Cass Business School, City University London and is a Senior Fellow at the Wharton School, University of Pennsylvania. He has contributed to many lines of thinking in the Strategy field, including cognition, organizational change, networks and alliances, and in many contexts including mature industries and biotechnology. Recently he has been associated with thinking concerning business models through his promotion of the concept of 'Business Models as models' and his role as leading editor of the 2010 Long Range Planning Special Issue on Business Models. Cass Business School, City University London 106
  31. Bunhill Row, London, EC1Y 8TZ UK. e-mail: c.baden-fuller@city.ac.uk Vincent Mangematin is a professor and scientific director at Grenoble Ecole de Management. He researches the transformative influence of digital technologies, focusing on business models as an approach to renew strategy. He is associate editor of Technovation and M@n@gement and serves on the editorial boards of Organization Studies, Research Policy and Long Range Planning. Grenoble Ecole de Management 12, rue Pierre Sémard, 38000, Grenoble, France. e-mail: vincent.mangematin@grenoble-em.com works: http://scholar.google.fr/citations?user=sM8-loEAAAAJ&hl=fr.

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